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Internet Marketing Articles and Ezines

Internet Marketing

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Showing 76 to 100 of 500 Articles in Internet Marketing.
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76. Does Your Website Need a Content Makeover?
March 29, 2018


Businesses adapt and change as they grow and often these changes are overlooked on their website. While you may have added another offering and placed it in your website navigation, it’s important to assess how that new product or service alters your overall goals with your user and to respond to user behaviour. It may not be a new service but a new goal for your business. Take stock of your goals and see if they’re reflected in your current content. A content makeover isn’t the same as a new website. You’ll be keeping your same CMS and theme and working on what is displayed... (read more)

Author: Susan Friesen

77. 7 Keys to Creating a High Conversion Website Home Page
March 22, 2018


Have you ever said, "If only I knew what to put on my website home page, I'd do it!"? Knowing the EXACT things to include to maximize sales and conversion on your website can be difficult sometimes. You want to look good and get results online, but the truth is many home pages rank poorly in terms of conversion. No one wants that. So keep reading and learn the exact items, words, and images to turn your website home page into a selling machine. Critical Elements Every Website Homepage Must Have 1) Opener People have short attention spans. The first thing you want... (read more)

Author: Susan Friesen

78. A "Call-to-Action" Definition and Why Website Owners Must Use Them
March 15, 2018


You built your website to help your business so it’s important to connect every dot that qualifies it as a success. One of the ways to do that is to guide your visitors from point A to point B when perusing your website. This can easily be done with a Call-to-Action. Often referred to as a CTA, a Call-To-Action is easy to implement. In fact, it’s likely you’ve seen them many times on other sites without even realizing it. It’s simply the point where you have a button, image, or text link that directs the user to the next step in their website experience which, in SEO terms, is ... (read more)

Author: Susan Friesen

79. Why Your Website Needs a Page for Every Purpose
March 08, 2018


Your website may be the online representation of your business, or the actual business, but either way it’s there to service your customers and clients. Users visit your website looking for what you provide and the last thing you want to do after spending time and money on online marketing is confuse them or not provide them with the information they’re looking for. This is why it’s so important to make sure whatever it is you’re selling, you have a page dedicated to it! Many businesses make mistakes when planning their website and it’s often because they’re so knowledgeable of... (read more)

Author: Susan Friesen

80. 5 Keys to a Winning Website Content Strategy
March 01, 2018


Getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there. Having content that is relevant, engaging and compelling is key to keeping visitors on your website. But how do you do that? Here are five ways to crafting attention-grabbing content your visitors can't resist. 1. Less is More On your home page, visitors want to know immediately who you are, what you do, how you help them, and why they should choose you. Choosing the right words for this really matters. You want emotionally en... (read more)

Author: Susan Friesen

81. 10 Ways to Boost Facebook Engagement and Improve Newsfeed Exposure
February 22, 2018


The latest Facebook update has changed the rules of the social media game once again. Businesses who once relied on exposure in their business page follower’s newsfeed are now struggling to have any of their page posts appear at all. This is due to Facebook now looking at the business page post’s engagement to determine how many followers get to see the post in their newsfeed. As a result, this algorithm change is forcing entrepreneurs and business owners to look at creative ways to boost engagement and improve their newsfeed exposure. Have you seen a decrease in your views a... (read more)

Author: Susan Friesen

82. 5 Reasons Your Potential Clients Are Going Somewhere Else
February 16, 2018


Marketing is hard work. And I believe if you are reading this, you care a great deal about how your customers, clients, and the marketplace feels about you. Reputation is critical to a successful business, and so is making it easy for people to find you and engage with you. Every marketing strategy is not a home run — and much of what the gurus say “Everyone” should do or use is, sadly, not going to work for everyone. Here are a few examples of ways we lose business and how to fix them: This first example of how to lose business is one you’ve probably been on the receiving end o... (read more)

Author: Gregory Anne Cox

83. New Trends in Marketing
February 15, 2018


Marketing has taken on a new picture with the fast & steady growth of the internet. Pop ups which were prevalent in the early stages of the internet are now being controlled by your 'settings' and are regarded as 'SPAM'. Exit messages has replaced them and even these can be controlled. Cookies are widely used to gauge your behaviour and thousands of dollars are spent by companies like Neilsen to chart your preferences. Internet and Affiliate Marketing has taken the world by storm and the latter had birth concerns like ClickBank and others. They have no relation to 'Banks' as we know them ... (read more)

Author: PAUL DOYLE

84. Making the Most of Facebook Live for Your Business
February 15, 2018


5 Steps to Getting Great Results with Your Live Broadcasts Facebook Live is a free streaming tool you can use to boost your business. But before you dive in there are some key factors to take into consideration to avoid risking losing your credibility. Facebook Live is an excellent way to get the engagement Facebook wants on your Business Page with their latest algorithm updates. As long as you’re prepared, you will garner a great reach and higher views than natively uploaded videos. Just remember, when your Live, you are LIVE! Are You Making the Best Impression for your Fac... (read more)

Author: Susan Friesen

85. Using Facebook Messenger Bots to Boost Your Business
February 08, 2018


Facebook Messenger is a free tool for all Facebook users, including businesses, that is accessible through both the website interface and a downloadable Messenger app available for all phone operating systems. Its purpose is simply for communication, which is very important for any business with a profile. Many users do some searching before committing to making a purchase and an easy way is to check a Facebook page or profile for further insights. We’ve touched on this in other posts regarding providing great customer service and how users will use social media as their custo... (read more)

Author: Susan Friesen

86. 2018 Facebook Changes Put Community First
January 31, 2018


The Low-Down Facebook’s Latest Changes and How They Affect Your Business No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers. That's why when Mark Zuckerberg announced some big changes in January, it drew many concerns with business owners on how their posts will have a reduced visibility in their follower’s newsfeed. Here’s what you need to know and do about these changes: The focus of the new changes is actually very holistic. Facebook is all about cre... (read more)

Author: Susan Friesen

87. Where Social Media is headed in 2018
January 25, 2018


Social media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives. Major platforms battle for prominence and significance by adjusting their business models to provide better returns for their shareholders while intending to improve the user experience. As these systems develop, how you use these platforms for your business must change as well. Social Media ROI While certain trends are consistent, subtle variables at play can become game changers. Recently Facebook has announced adjustmen... (read more)

Author: Susan Friesen

88. Whose Bio is this? And why I hope it isn't yours
January 20, 2018


It’s awkward to talk about ourselves. How to reveal just enough of who we are as a person and combine it with our rock star skills and expertise without bragging or boring people? And yet we must figure it out. Writing your bio may cause crabbiness or nausea, but it is an important part of your brand portfolio and must be done — in advance of needing it. You’ll use variations online, as a speaker, and when looking for a referral or an introduction. Waiting until someone asks for it will result in head banging and produce a mediocre version of you in words. Figurative head banging can... (read more)

Author: Gregory Anne Cox

89. 6 Website Must-Have's for Small Businesses
January 18, 2018


Are you a small business owner or entrepreneur and aren’t happy with your website’s performance? This eTip is all about making the most of your website for your business. If you want to see more of a return from your website, then I’ve got 6 must-haves that are just for you! So what are these 6 things you must have in order to have a high performing website? Keep watching! 6 Essentials For a High Performing Business Website 1. Consistent & Professional Branding When people see your website, does it look consistent with your social media? Your website and social media ... (read more)

Author: Susan Friesen

90. 7 Keys to Sticking to Your Goals and Achieving Anything
January 18, 2018


Change is hard. That's why there aren't thousands of self-help books telling people the secrets to change. But why is change so difficult and what can you do to make it easier? Here are seven tips to keep you inspired and moving forward towards your goals. 1. Create a New Belief Before you see change in your outer world, you need to start with change in your inner world. Who do you need to be and what do you need to believe about yourself to make this goal happen? Create an affirmation around the positive change you want to see. Here are some examples: - I AM making a ... (read more)

Author: Susan Friesen

91. 10 Things and What it Means to Be More Marketable
January 18, 2018


Why should you consider the idea of being more marketable? Maybe the first question you have is, “what does it even mean Greg, be more marketable?” I’m so glad you asked. And I have honestly had this question recently, and it got me thinking. My intention when I started this business was to help people with their message, their copy, and their talks, so that they can then market themselves with confidence. Being more marketable means you reach more of your ideal people and make a bigger difference. It also means more confidence. Confidence gives you more courage to take the leap, the ris... (read more)

Author: Gregory Anne Cox

92. How to Set Your Social Media Goals For 2018
January 10, 2018


Social media experts are everywhere and there are many varying opinions on what’s ahead in the constantly changing landscape. In this post we’re going to look at setting your goals based on what you’ve done so far and how you should adjust it so you’re getting the most out of your content marketing. If you’ve never taken stock of your social media or set goals, then this is the article for you. It’s important to measure the successes and failures honestly and to set your ego aside and admit that some of what you did may have been wasted effort. For tips on how to improve your so... (read more)

Author: Susan Friesen

93. 6 Best Video Marketing Practices for 2018
January 04, 2018


Did you know 51.9% of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions… getting more views, likes and subscribers. Video marketing is a powerful way to build relationships and brand awareness with prospects. If you aren't using video in your marketing yet, it's high time to begin. So to help you get started, here are the best video marketing practices you want to watch out for and implement in 2018: 1) Plan Before Recording Don't just "wing it" and ramble when you record. It's important to have a clear-cut message you wan... (read more)

Author: Susan Friesen

94. 2017 Review: Content & Social Media Marketing Insights
December 18, 2017


What eVision Media’s Year-End Analytics Revealed About our Top 3 Performing Articles and how these Insights Can Help Your Business Marketing in 2018' It’s the end of the year and businesses are wrapping up their 2017 activities and preparing for new opportunities in 2018. Like many of you, we put a lot of time and effort into our business and branding. And one key element to all business marketing efforts is to look at the results in order to effectively plan out future marketing and business operation changes. We recently set about doing our year-end review on our content mark... (read more)

Author: Susan Friesen

95. Deck Out Your Business Website and Social Media in Holiday Style!
December 10, 2017


It's the most wonderful time of the year; a time for celebration of the holiday season... As we deck the halls with boughs of holly and trim the tree, it's also time to get your business showcased for the holiday season. This is the time to make sure your social media profiles and website are ready for the festive season. Here's some ways to dress up your website and social media for the holidays: Decorate Your Website Home Page Place your best holiday deals front and center on your website. Here's a great example from retailer J Crew who held a “5 Days of Merry. 5 Su... (read more)

Author: Susan Friesen

96. Selling Jewelry on Amazon
December 06, 2017


Why selling jewelry on amazon? Did you know that over 30 million people buy jewelry online every day, with a large number of them buying on Amazon? Clearly, it makes sense for you to sell jewelry on Amazon to take advantage of this massive business opportunity. And why not, the online jewelry marketplace is worth billions of dollars. Since jewelry is one of the most popular consumer products, which appeals to both men and women, you will never run out of buyers should you choose to sell jewelry online. So are you ready to start your own jewelry store on Amazon as yet, or do you al... (read more)

Author: SiQi Li

97. Getting Your Business Ready NOW for Holiday Shopping
December 03, 2017


Black Friday and its good friend Cyber Monday are over. But it’s not too late to prepare for the next big spending spree: The Holidays Christmas shopping and websites didn’t always go together. For years consumers had the option of ordering online for contacting a new business, but an unfamiliar audience only really took the online shopping and procuring services via websites in more recent years. Now that we’re in the age of eCommerce and Amazon is the biggest company in the world, businesses are competing for the same customers who used to trample over each other in malls trying t... (read more)

Author: Susan Friesen

98. The problem is not your service or product
December 03, 2017


It’s how you talk about it. It isn’t that your product doesn’t work, you aren’t that good, or your service doesn't provide value. You aren’t clear about how you help, why you are different, or what problem you solve. And if you aren’t clear then any message you put out into the ether will also not be clear. Where does that leave you? Wondering what is wrong, or blaming your website/your coach/the program you bought/you for being wrong about you. There are two things you need to get clear on: Who needs what you got What they want to know Until you know who needs you... (read more)

Author: Gregory Anne Cox

99. Content creation for non-writers, procrastinators, and the stuck among us
December 03, 2017


The cursor blinks, the time ticks slowly by, the page stays empty and most likely you end up in procrastination hell, the people of Walmart photo montage just as entertaining today as it was the first 5 times you watched it. You are not alone. Today I migrated downstairs to the kitchen at least four times besot by a hunger I could not feed. Sadly content ideas do not live in my refrigerator. But oh, the truffle cheese, pickled eggs, and melon bits. I digress. Here are 10 types of content that don’t need much of your writing or creating but will deliver value. They all begin with the ... (read more)

Author: Gregory Anne Cox

100. Mind Your Marketing Manners
December 03, 2017


Foul language, aggressive sales people, dismissive behavior, men talking over women, cyber-bullys, and a world short on patience and respect for the other guy has replaced manners and decency; online and off. Anyone reading this newsletter does not fall into the category of intentionally bad mannered or disrespectful but if you are missing some of the rules of the game of marketing, you might be seen that way. Marketing today is a game of relationship building vs. ABC, always be selling. You are welcome to join me in a wee rant if you have experienced any of the following. Y... (read more)

Author: Gregory Anne Cox



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