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Marketing Articles and Ezines

Marketing

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Showing 476 to 500 of 500 Articles in Marketing.
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476. Some Social Media PR Techniques That You Might Not Have Considered
December 17, 2015


As technology PR agencies like ourselves here at Vantage Public Relations are continually asserting, social media is, and will always be inextricably bound up with public relations, with the two able to be combined in ways that can make a significant positive impact on your organisation's image and commercial fortunes. Your business may, for instance, elect to directly post articles on LinkedIn via the 'Publish the post' feature. This method, unlike the sharing of articles posted elsewhere through status updates, triggers a notification in the accounts of the writer's connections, helpin... (read more)

Author: Smith Lara

477. Hire An Individual or An Expert Offering Calgary Accountant Solution to Your Business
December 14, 2015


You might find a number of people who claim to offer the most effective accounting service. However, it does not take much of intelligence to understand that the services offered by any accounting expert cannot be the same. Every dollar earned from your business counts. If a business owner does not know where he stands on the financial ground, loads of confusions are bound to happen at the end of the year. The process of hiring a skilled accountant must be started well in advance to avoid crunch of time. If your accounting service provider seems to do his job quite efficiently, your life ... (read more)

Author: Rickey Jones

478. See your Datamax printer serviced in style with Thermal Printer Services.
December 10, 2015


Talk to Thermal Printer Services today if you require a high-quality Datamax Printer Service. We are able to offer a number of annual thermal printer maintenance agreements and can tailor our services towards your exact requirements. Our annual contracts cover all labour and parts. We are here to provide you with the peace of mind you need, safe in the knowledge that your printer is being maintained by industry experts, so why not get in touch today if you're eager to prolong the life of your hardware? While our standard agreements involve a next day service, we can also help if you requ... (read more)

Author: Smith Lara

479. Hire SEO Expert Services
December 10, 2015


To get SEO techniques work for the website, one needs to hire SEO expert services, as these experts have very good expertise, experience as well as high-end knowledge in using these SEO techniques at a smarter level to get the required results for the website. You can thus Hire SEO Expert that include very good knowledge about the market trends about SEO as compared to your competitors to get the high-end SEO services for your website promotion or the website marketing at very affordable prices for your business. When you hire SEO expert services from India, the biggest benefit that ... (read more)

Author: Smith Lara

480. A web design and web development company creates the a website for you
December 09, 2015


Your website is your chance to make a great first impression. As of late more and more clients are turning to the internet when looking for services and products, making the appearance and functionality vital to your success. In the past a website functioned as more of a sales assistant, simply adding to the prestige of a company, nowadays however, it is more of a necessity, your sales manager, if you wish. This means that regardless of the product or service you provide your client or customer will look to your website for information and a detailed description of your work. This leads t... (read more)

Author: Smith Lara

481. The Best Marketing Tool this Holiday Season
December 09, 2015


Christmas cards are among the most commonly gifted items during the holidays and are about to become one of your favorite marketing ideas this season. They are cheap while still effectively express good wishes to the recipients. As a business owner you should take advantage of Christmas card benefits when promoting your company or special promo. Many local printing companies will be happy to help you with this marketing endeavor. Show Appreciation to Regulars Companies stay in operation for a long time with regulars doing business with them. Not only do they contribu... (read more)

Author: Fusion Marketing

482. Receive popular using appropriate using hash labels on Instagram:
December 09, 2015


Instagram should indeed be a favorite social site where people article 1000s of pictures every-day. But most of the images get favored by appropriate hash tags' usage. The appropriate use can raise anybody’s follower's number on Instagram. There are a lot of those who don’t so they really ought to know it prior to the employ that is improper have any suitable thought about hash tickets. Instagram is now one of the most preferred social networking sites designed for all-the kinds of folks. Everyday Instagram recognizes new entries of model new users. What gets popular with Instagram is the new... (read more)

Author: Mark Well

483. This is what a Professional Seller would do
December 08, 2015


This is what a Professional Seller would do 1. Preparation Professionals prepare their presentations and submissions outside of working hours wherever possible. Evenings and weekends are a good time for this. 2. Never Say No If you take the problem away, analyse it and think it through, there may be another way you can sell your product or service rather than rejecting the prospects count often out right. 3. Meet Your Customer Requirements At times you may need to fight for the prospect, which could mean you may need to plough through some of your own companies bureaucrac... (read more)

Author: Peter Collins

484. Top Salespeople are an Invaluable Asset
December 08, 2015


Every salesperson controls their own income and security – whether they are on a salary, with or without commission, or on straight commission only. We should also be mindful of the fact that a good salesperson is always in demand and can create revenue streams fro what ever product or service they engage themselves in. On the other hand, a great salesperson is always in a position to choose where he/she decides to park themselves – in the same manner as a valued free agent in any kind of well paying professional sport, or any variety of respected professional service or industry... (read more)

Author: Peter Collins

485. Successful Selling is a Great Skill to Learn
December 08, 2015


Successful selling is a skill, and despite what you may have been told by other, or family, or friends, professional salespeople are made, not born – and perhaps always will be. Moreover, the majority of today’s largely successful salespeople were at one time considered by their peers to be shy, insecure, and clumsy when it comes to selling anything. But they became great salespeople through commitment, perseverance and by diligently learning and practicing the essential skills of selling – and that includes how to competently close sales. The best part is. Anyone who has the will can... (read more)

Author: Peter Collins

486. Some Basics Every Salesperson should Always be Aware of
December 08, 2015


Every one l know who work as professional salespeople find themselves under so much external pressure from time to time that it is so easy to overlook the ‘obvious’. In fact, those ‘obvious’ things may be staring us in the face, we tend to either miss them, overlook them or at times even dismiss them outright. Then over the passage of time, those seemingly ‘obvious’ things that are pushed aside by us can so easily become the ‘thorn in the side’ for even the best of the sellers around today. When that happens there is generally no seemingly easy way to turn things around, and get things ... (read more)

Author: Peter Collins

487. See the Sale through the Prospects Eyes
December 08, 2015


Remember this. Not one prospect cares about what you think; your opinions and any ideas you may have, or what you want. Their only interest (and rightfully so) is what you and your product can do for them. Phrases such as "I need 10 minutes of your time", "I'd like to explain to you" or "I have just the thing you need", are amongst some of the biggest turn-offs in selling. The salesperson has to learn to discontinue the word "I" from all of his or her vocabulary if they want to improve their chances of closing the sales. To do so will take time and practice, but in the process the sa... (read more)

Author: Peter Collins

488. Sales Self Analysis
December 08, 2015


key to their success, allowing them to develop and grow toward achieving the next stage of their goal. Every call needs to be analysed. In the majority of cases, so does every statement, prospect reaction and counter statement. This should be done whether the call is unsuccessful or successful. In fact, many true achievers would tell you they spend more time analysing successful calls - that way they capitalise on their strengths rather than their weaknesses. It has been said often that one should build from his or her successes and learn from failures. It follows, if you dispro... (read more)

Author: Peter Collins

489. Seven Ways to Kill the Price Issue - Before the Prospect Kills the Sale
December 08, 2015


I wish I had a dollar every time I heard someone tell me they didn't sell because, the prospect couldn't afford it, they needed to discuss the price with someone else first, or they'd buy it if only it wasn't so expensive, and so on. To a high income professional the solution is simple, they usually don't get these type of responses because their presentation has been written and delivered in a manner which eliminates this one problem. To them price is never an issue. And ever since I learned of this one point (and worked out how to apply it to my presentations0, I too was rarely bother... (read more)

Author: Peter Collins

490. Why Selling on Price Isn't Really Selling at all
December 08, 2015


In selling, you want to help your customer base their buying decision on value, (that’s what they perceive to be good value), and not on price. Does that mean it’s wrong to offer the lowest price occasionally? No. Not really. But it does mean that it will be much tougher to create any long-term customer loyalty when the purchase decision is based on the lowest price alone. And that (unfortunately) is what so many retailers today believe is the best way to handle price issues. It’s also true, that from a competitive standpoint, price can be the toughest position to defend. And tha... (read more)

Author: Peter Collins

491. When Seeking Advice Talk to Someone Who Already has the Runs on the Board
December 08, 2015


No matter what field of selling you may find yourself in, there will always be an assortment of undeniable factors that will set you above the others and allow you stand out from the crowd. Understanding the following three points will go a long way to achieving just that end. Fact No.1 - Average salespeople tend to seek out other average salespeople and seek their opinion on a given subject. Above average salespeople tend to seek out professionals and experts and ask for facts. Fact No.2 - Average salespeople feel uncomfortable asking for an opinion from an expert, because experts... (read more)

Author: Peter Collins

492. You are Measured by Transactions Not Income
December 08, 2015


I was once told, that unless you're a celebrity or rock star, you won't get rich by being paid an income. A little while ago I read the same thing, which prompted me to think it through more carefully. In reality, most people only get rich or increase their wealth through an equity portfolio. I recently analysed the 2013 BRW (Business Review Weekly) Australia's Rich 200 list and found of the 93 who had amassed fortunes exceeding $100 Million, 52 seem to have made their money solely from property development. It would be fair to say that all 93 have substantial property holdings and ... (read more)

Author: Peter Collins

493. Your Self Image May Need Tweaking
December 08, 2015


When you have a good self image about yourself - it should be worthwhile noting that others can see it as well as you can. One of the points psychologists are still studying in depth is why when one makes those mental affirmations about themselves, their behaviour actually changes to suit those mental affirmations. In fact, all of us act and look in ways which are consistent with the positive image we have about ourselves. Everything we do. How we look, how we dress, how we behave and how we respond to others comes out in the way we feel about ourselves. But most importantly,... (read more)

Author: Peter Collins

494. Use Easily Answered Questions
December 08, 2015


Over the years I have met so many people in sales who worry that they get their prospects to, what they refer to as, “The Formal Close,” and then get worried that their prospects won’t buy, or stall things, or want to think about it, or even tell them that they will call them back. Whatever the reason, so many rookie or timid sellers fear this point. Now remember when you fear something, your prospects will also generally feel that there is something wrong and this may be the reason that they bring up those feared ‘stall tactics.’ For this reason I have added this example. The next tim... (read more)

Author: Peter Collins

495. Yes Set Close and Yes Set Selling
December 08, 2015


Whenever the salesperson asks the prospect a series of carefully crafted questions where the answer is simply a 'yes', we have the start of the Yes Set Close. To continue on the salesperson should then tag on the question again towards the very end to which the answer really needs to be a 'yes'. The minimum set is usually three questions that end up with a yes, but statistically the salesperson should work at phrasing more questions that will bring about a ‘yes’ answer seven to nine times. Research suggests at eight yeses are needed to ensure a smooth final close. However, the salespe... (read more)

Author: Peter Collins

496. Work Security
December 08, 2015


I first started out in Management over 40 years ago, and from many people the cry then (as it is now) is "What security can you offer me if I work for you." And in all of that time my stock standard answer has been - "do you want security or opportunity?" In today’s environment (at least in my opinion) we tend to hear too much about job security. I don't believe there is such a thing. You are only as secure as your work output and ability to do the job profitably. Otherwise why would the employer want to hold onto that person, if that person is not performing to a pre-arranged standa... (read more)

Author: Peter Collins

497. Traditional Selling verses Modern Selling Styles
December 08, 2015


Many of the readers would be aware that I’ve personally been in sales for over 50 years, and have friends who also confess to being in sales for 30 and 40 years. To say that we have experienced change would have to be an understatement. We’ve not only been a part of the change, but in many way’s we have helped pioneer much of the change over the decades. It is for this reason, those like myself are somewhat passionate about this issue, and that passion I am sure will be reflected in this writing. The role of the modern salesperson is very different, really different from what we common... (read more)

Author: Peter Collins

498. The Question/Question Close
December 08, 2015


The Question/Question Close is a unique closing style that allows you to ask questions, but when the prospect asks a question of the salesperson, the prospect is asked a further question as a substitute for the answer asked for. In other words, whenever your prospect asks you a question, don't answer the question with an answer, but answer the question with a question instead. If asked, "Do you package?" Answer with, "How would you like it packaged?" If the prospect answers with specifics on how it should be packaged, follow through - then complete the details and Close t... (read more)

Author: Peter Collins

499. What do you Expect when Asking Questions?
December 08, 2015


As salespeople the challenge we face when dealing with our prospects and existing clients alike, is that we are always looking out for better ways to better engage them and then to get them to openly think about what their real wants and needs are. In fact the more we can get them to open up, the more likely they are to share vital information with us. I’ve been selling for more than 50 years now and over the past 20 years or more, our prospects are becoming more savvy about the selling process and in many cases are on guard unless they feel that they can get some free advice from us th... (read more)

Author: Peter Collins

500. OUR NEGATIVE IMAGINATION IS HOLDING US BACK
December 08, 2015


Our subconscious mind is so powerful that, any world we construct in our imagination, creates a world that’s so real it becomes one that we are forced to live in. Those who dwell on the negative do just that, their subconscious mind is so powerful that the negative world they construct in their imagination creates a world that’s so real it becomes one that they are forced to live in. LET’S CONSIDER JOHNS WORK ISSUES AND THE TERRITORY HE HAS BEEN ALLOCATED John is a salesperson that has been selling for over 10 years, yet he will be the first to admit he should have done far better l... (read more)

Author: Peter Collins



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