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Facebook E-commerce Better Sales Solutions in The Market by Anand Soni
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Facebook E-commerce Better Sales Solutions in The Market |
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Advertising,Marketing
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Facebook e-commerce can boost sales solutions for all providers in the market according to some of the tech-savvy people as they point out that Facebook can hover greater sales solutions in the market going ahead with its rivals like Amazon.com Inc and eBay Inc. Although it has been observed that Facebook is having greater popularity in these days and they have offices around the world and therefore this new e-commerce start-up can help them increasing boost sales. According to the recent news, Facebook achieves nearly a $5 billion initial public offering and now it is coming under more pressure from Wall Street to find new sources of profit growth and reduce its reliance on advertising. Greater prospects are observing for Facebook to have e-commerce solutions as this aspect may beat the present big companies like Amazon.com Inc and eBay Inc. Mr. Sam Schwerin of Millennium Technology Value Partners said with regard to this, "E-commerce is a huge category with very strong tailwinds and it's a natural move for Facebook. Amazon revolutionized online shopping by crunching lots of customer and purchase data to come up with relevant, personalized recommendations. In the same vein, Facebook's combination of data, analytics and payment technology could fuel the next generation of e-commerce." Mr. Fisch said, "People have always shopped with their friends; now they expect it online. Companies who think differently about social will find success." Theresia Gouw Ranzetta of Accel Partners said with regard to this, "It's a big imperative for them. They understand it's an important strategic benefit for them to make e-commerce players successful on the platform." Christian Taylor, chief executive of Payvment said, "Facebook has a huge opportunity to monetize e-commerce. They have the infrastructure and team to pursue that. Gamers pay for those virtual goods using Facebook Credits, a virtual currency that could eventually be used to buy physical goods, according to some Internet entrepreneurs." Mr. Kevin Hartz, head of ticketing start-up Eventbrite said with regard to this, "The 30 percent model is great for products with near-zero cost of goods sold. But selling a TV with thin margins, that model will just not apply. Nevertheless, if e-commerce on Facebook takes off, many expect the social network to find a way to make money off it. When you build on top of a platform like Facebook, there is always the risk that the platform provider decides to change the rules later on," said Laura Valverde of Beetailer, which runs more than 3,000 stores on Facebook. We have seen this with Facebook Credits and games. So, once social commerce fully takes off, it will only be natural that Facebook tries to benefit one way or another from it."
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