Amazines Free Article Archive
www.amazines.com - Tuesday, July 16, 2019
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133297)
 Advice (160829)
 Affiliate Programs (34734)
 Art and Culture (73673)
 Automotive (145656)
 Blogs (75029)
 Boating (9841)
 Books (17128)
 Buddhism (4124)
 Business (1328337)
 Business News (426310)
 Business Opportunities (366258)
 Camping (10960)
 Career (72763)
 Christianity (15841)
 Collecting (11636)
 Communication (115054)
 Computers (241950)
 Construction (38993)
 Consumer (49679)
 Cooking (17061)
 Copywriting (6567)
 Crafts (18204)
 Cuisine (7538)
 Current Affairs (20383)
 Dating (45774)
 EBooks (19685)
 E-Commerce (48195)
 Education (185189)
 Electronics (83491)
 Email (6390)
 Entertainment (159824)
 Environment (28933)
 Ezine (3039)
 Ezine Publishing (5445)
 Ezine Sites (1554)
 Family & Parenting (110898)
 Fashion & Cosmetics (196384)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310266)
 Fitness (105931)
 Food & Beverages (62851)
 Free Web Resources (7938)
 Gambling (30218)
 Gardening (25085)
 Government (10513)
 Health (629293)
 Hinduism (2206)
 Hobbies (44032)
 Home Business (91544)
 Home Improvement (251324)
 Home Repair (46116)
 Humor (4816)
 Import - Export (5450)
 Insurance (45126)
 Interior Design (29545)
 International Property (3485)
 Internet (190974)
 Internet Marketing (146310)
 Investment (22824)
 Islam (1168)
 Judaism (1357)
 Law (80460)
 Link Popularity (4592)
 Manufacturing (20840)
 Marketing (98750)
 MLM (14136)
 Motivation (18211)
 Music (26999)
 New to the Internet (9476)
 Non-Profit Organizations (4048)
 Online Shopping (129613)
 Organizing (7802)
 Party Ideas (11856)
 Pets (38081)
 Poetry (2234)
 Press Release (12671)
 Public Speaking (5618)
 Publishing (7523)
 Quotes (2407)
 Real Estate (126613)
 Recreation & Leisure (95259)
 Relationships (87450)
 Research (16157)
 Sales (80313)
 Science & Technology (110163)
 Search Engines (23447)
 Self Improvement (153090)
 Seniors (6230)
 Sexuality (35942)
 Small Business (49280)
 Software (82968)
 Spiritual (23461)
 Sports (116075)
 Tax (7658)
 Telecommuting (34064)
 Travel & Tourism (307206)
 UK Property Investment (3118)
 Video Games (13422)
 Web Traffic (11724)
 Website Design (56804)
 Website Promotion (36557)
 World News (1000+)
 Writing (35762)
Author Spotlight
ANISH SAH

My Name is Anish Sah, I am an Internet Marketing and SEO Expert, Social Media Guru and young Entrepr...more
JENNIFER HISIR

The artisans of copperreflections.com have been making handmade copper jewelry and unique gift ideas...more
SHWETA SINGH

This article has been written by a verified author, Shweta Singh. She has been in the business of wr...more
AMIT TIWARI

Amit Tiwari is a Digital marketing expert with over 4 years of experience and a wide variety of know...more
ADRIAN JOELE

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more


MAKING PERSUASIVE AND EFFECTIVE ADVERTS by philip alabi






MAKING PERSUASIVE AND EFFECTIVE ADVERTS by
Article Posted: 02/27/2013
Article Views: 401
Articles Written: 3
Word Count: 413
Article Votes: 0
AddThis Social Bookmark Button

MAKING PERSUASIVE AND EFFECTIVE ADVERTS


 
Advertising,Copywriting,Marketing
The growing exposure to adverts and the proliferation of vast amount of advertisements and branded items has led to the consumer’s conscious/unconscious resistance to advertisement. In the words of Carl Laemmle of universal pictures (1931) “I appeal to every producer not to release “sponsored” moving pictures... believe me, if you jam advertising down their throats and pack their eyes and ears with it, you will build up a resentment that will in time damn your business. The obvious situation today is that the average consumer is inherently resistant to advertisement, the ability of an ad “creative” to gain the attention of prospects and appeal to them is dependent on the persuasive and creative appeal of the advert. No longer will people look at your advert just becomes your product is what they are interested in, what determines whether they look at your advert or not is the ability of your advert to communicate with them persuasively(through emotions, rationality or telling a story). There are three important items needed to write highly persuasive, creative and attention getting adverts, these are: Understanding your product: The understanding of the product, fuels the mind of the creative strategists towards adequately presenting the case for the advert. The various features of the advert can be distilled into ‘benefits’, through a using the simple ‘so what’ technique. Understanding the target market: Using any of the many segmentation techniques will help the marketer segment the market for the product and choose a segment to target. The identification of the target market: understanding their demography (age, sex, income and social class etc.), their psychographics (lifestyle, spending habit, interest, attitudes etc.) and the various approximate behaviors. Adequate knowledge of the target market will help the creative strategist create better adverts that selectively appeal to their identified target market. Creating the copy: The copy includes the heading, the body and the image. The three important elements of the copy must be adequately combined to produce a persuasive creative. The heading can be a question, and assertion, a pun, etc. the goal of the heading is always to draw the prospect into the body of the advert. The image of the advert must also be very catchy and attention getting, adequately complementing the body and the heading of the ad ‘creative’.

For further information author: ALABI PHILIP, MARKETING CONSULTANT, NEXUS MARKETING SOLUTIONS advertising agencies

[Nexus Marketing Solutions] [2 Vina Street, Badore, Ajah, Lagos, Nigeria] Telephone [+2348023420701] Email [info@innovativenexus.com, marketingnexus@ymail.com] Website [www.innovativenexus.com]

Related Articles - CREATIVE STRATEGY, advertising agency, marketing agency, copywriting, graphics and prints,







Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance

World News


STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
LANCE CHAPMAN

An experienced, resourceful and highly motivated IT professional, with a proven record of success in...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
ANITA WAGGONER

Anita Waggoner grew up in a small town in Eastern Washington. She attended business-college in the S...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
KIRAN KAUR

Kiranpreet (Kiran) Kaur, D.D.S., who received her Doctor of Dental Surgery degree from the prestigio...more
MICHAEL MIFSUD

Michael Mifsud was a House of Commons Commonwealth correspondent at the age of 16. He published Brit...more
TREENA MURPHY

Warm greetings to you!! Hello there, my name is Treena (Smiley) Murphy I am a part time blogge...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2019, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license