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When a website or blog is responsive, the layout and/or subject matter responds or adapts depended on the dimensions of display screen they are presented on. A responsive website automatically changes to suit the device you’re viewing it on. Typically there have been four standard display sizes that responsive design has been focused on: the widescreen desktop monitor, the smaller sized desktop (or laptop), the tablet computer and the mobile phone. As you can see in the example, the content shifts and changes to the best display for each screen. WHY SHOULD I CARE ABOUT MOBILE RESPONSIVE DESIGN? In short, you (author, creator, and designer) should care since you want the guests to your website to have the most beneficial experience possible, without requiring them to adapt on their own. There are basically two ways you can give your audience a good experience making use of responsive design: The first is improving the layout of the content. If a user is searching from a smart phone, they generally don’t have a great deal of screen real estate to use. Phones these days will typically zoom out instantly, so that the whole website can be viewed onscreen. This can be good, as it gives the reader easy access to the entire sight, however it can also be frustrating when searching for information that is located in a tiny part of the upper right of the screen. If you could move some things around, make some things bigger and not have as many columns you’ll give your mobile visitor a far better experience. The second is to modify the content which is shown. If you operate a dining establishment and a possible customer is searching your site from a phone, chances are they aren’t that concerned with how pretty your site is– your foody blogging site with the awesome slideshow of delectable courses scrolling back and forth isn’t really useful in that situation. They want to know what your hours are, exactly where you’re located, how to make reservations, and want a quick look at your menu. If your potential customer is browsing from a desktop computer than most likely they aren’t looking to eat right now, and isn’t in a hurry to see where you’re located or what your phone number is. More than likely he/she’s looking to see if you offer a good environment and exactly what types food are available. These are certainly generalizations but you can see the advantages of having differing material provided to people in different screen viewing circumstances. Mobile responsive design takes care of this “on the fly”, and without several versions of your site to manage. So Google says as of April 2015, your website WILL lose search engine rankings if it is NOT mobile responsive. This new change will affect mobile searches in all languages worldwide, and WILL have “a significant impact” in the search results they display. Not sure if your website is mobile friendly or not? Use: Google’s Mobile-Friendly test tool https://www.google.com/webmasters/tools/mobile-friendly/ If you are looking to have website design done, please contact us at www.tryfusionmarketing.com.
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