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The Philosophy and Psychosis of Corporate Branding by Suman Dhankhar






Article Author Biography
The Philosophy and Psychosis of Corporate Branding by
Article Posted: 01/31/2018
Article Views: 732
Articles Written: 129
Word Count: 512
Article Votes: 0
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The Philosophy and Psychosis of Corporate Branding


 
Advertising,Advice,Business
Life on the earth is an interconnected and interdependent phenomenon, everything is interrelated with each other, from animals to birds, humans, rivers, and trees, every object communicates with each other in some or other form; in fact, it is a universe of collaboration and interaction. Sometimes the communication is verbal; at times, non-verbal and quite a few times it’s subtle. Without communication, the life would have been chaotic.

For instance, you have a pet at your home; you communicate with it verbally and it communicates with you nonverbally. More importantly, humans have remained storytellers since the beginning of the time. Long before human’s invented words as the mode of verbal communication, they communicated through symbols. From the ancient scripts embossed on the stones and caves to symbols on leaves, the modality of communication essentially remained symbolic and continues to be so.

With the onset of digital technology, humans have become more communicative, interactive and sociable; from selfie to videos to fabricated posts through apps, everyone seems to have jumped on the digital bandwagon and has adopted branding as a way of life. Of course, with the exponential digital growth, personal branding has established itself as a new niche. And operating in such a market, without the help of corporate film agencies, your organization’s corporate and brand communication would miss to hit the target.

From internal brand communication to promotion, your organization needs to showcase its core competencies to its customers, clients, and stakeholders. And a corporate video is the ideal way of communicating the brand message clearly; perhaps easily and quickly.

Apparently, in this fast-paced world where time has become synonymous with money, a 5-minute corporate video can be more effective than a 10-page copy that no one is going to read because if you cannot say what you got with you quickly and clearly, then nobody is going to listen to you.

And the clarity of communication is possible only when you address human senses coherently that means you have to have stunning visual imagery, griping and the moving symphony blended with voice over and textual information, only then, you have the chances of persuading your clients into buying your products and services. And it takes you to have corporate video production services to create aesthetically and technically perfect corporate videos that can yield results.

Because film making entails technology, narrative style, artistic flairs and an understanding of human psychosis, you need to hire professional corporate film production houses that have mastered the art of film making and can synthesize all those above-mentioned components beautifully to create a unified structure that could attract, hold and entertain human senses.

If you investigate your business from a philosophical standpoint, then you would realize that your brand is essentially an ideology, a concept, and a perspective. And you need to find the right voice to express that perception clearly because digital technology has made consumers agile; in fact, they want precise information, entertainment, and they need it too quick and urgent. And a superlative corporate video can only meet this dynamic demand.

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