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Advice Articles and Ezines

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26. Adding value through branding
July 13, 2018


Companies work hard building the strength of their brands - it is critical to the ongoing brand management process to have meaningful and actionable data-driven measures of these efforts. Building a brand, cultivating its strengths, pruning its weaknesses, and making it more valuable to its owners is the bottom line job of marketing. Everything marketing does should ultimately work in concert to make a firm's brands more valuable. There are many different tactics and strategies that go into strengthening a brand name: advertising, promotions, public relations, and research and development... (read more)

Author: Innes Donaldson

27. Brand image - key to a business
July 13, 2018


1. Corporate identity. Corporate identity is a company's visual presence, which involves the corporate logo and design strategy for corporate marketing collateral. Corporate identity does not encapsulate brand identity, which is best defined as the soul of your company. However, a corporate identity may, and often does, reflect a brand identity. But some ad agencies, marketing companies and graphic design agencies would have you believe that brand identity is the same thing as corporate identity and that changing a logo or design strategy will change the brand identity. However, this is n... (read more)

Author: Innes Donaldson

28. The key phases of brand marketing
July 13, 2018


As Branding and marketing professionals, we have an in-depth understanding of the importance of a marketing plan. However, not everyone recognizes the benefits of investing in a strategic marketing plan prior to launching strategies and tactics that seem intuitive at the time. The following few paragraphs attempt to impart our understanding of a well-written plan's importance by first defining some of key elements of the role of marketing in most organizations. Defines Focus: Your strategic marketing plan gives the company, and everyone in it, a benchmark to measure all marketing activiti... (read more)

Author: Innes Donaldson

29. Designing a new corporate logo design
July 13, 2018


Every business needs to have a corporate logo design. It is so important that without it you can't build your corporate image. It is so important that it gives your business a face in the corporate world. It helps you convey the message of your business effectively i.e. if it's been designed effectively. When someone sees your logo, they should get the gist of your business values. You can achieve this by paying attention to a few important things that will allow you to make your logo look professional and easily memorable. It will also impress the viewers and depict your business model a... (read more)

Author: Innes Donaldson

30. Corporate branding and logo design
July 13, 2018


A corporate logo is used by organizations to establish instant public identification. It is a very effective and powerful way to influence minds of your customers. Brand awareness or brand recognition is of great importance online. It helps your customer to remember you easily. An effective corporate logo can give strength to your brand. Developing a brand's identity is the first building block; one can't establish a brand without laying the base of brand identity. It is the image and feeling your customers have in their mind when they see your brand. Not many owners realize the importanc... (read more)

Author: Innes Donaldson

31. Corporate branding in a business
July 13, 2018


Corporate branding is the process of establishing a name and image for your business. It is something, which should be done by every organization, and establishes a name for your product or service. While you can have a successful business without the use of corporate branding, it is much harder to remain in the minds of customers when you do not have a brand or logo for them to associate your business with. Corporate branding begins with the designing of a relevant logo, website, business cards, letterheads, and any other promotional materials that you might need. With these items i... (read more)

Author: Innes Donaldson

32. The added value of corporate branding
July 13, 2018


Differentiating and communicating your product's unique value to your slice of the global marketplace is becoming more difficult and expensive every day. And with the rising costs of R&D and development necessary to create products that really do offer something exclusive and different, just one expensive, ineffective branding or marketing campaign can mean death. But there is a way for companies to stack the deck in their favor--have a very strong corporate brand. Strong Corporate Branding can empower any product that company puts out with instant reputation and value that differentiates... (read more)

Author: Innes Donaldson

33. NEBOSH health and safety in the UK
July 13, 2018


In the UK almost all Professionals working in health and safety would agree that when it comes to developing the skills to assume the responsibility of managing safety and welfare in work, an individuals ideal starting point should be the NEBOSH General Certificate. The NEBOSH General has over the years become a standard in the UK. The award is suitable for most industries. Everything from construction to manufacturing and provides a thorough grounding for individuals wishing to manage the safety of employees in the workplace. The award has three examinations NGC1 which deals with managin... (read more)

Author: Innes Donaldson

34. Fire risk assessments and their great importance
July 13, 2018


It's now been six years since the Regulatory Reform (Fire Safety) Order 2005 (commonly called the "Fire Safety regs) came into effect. The new legislation superseded seventy individual fire safety acts, thereby simplifying their enforcement and compliance. The act applies to all non-residential premises in England and Wales, but additionally it also includes shared areas in blocks of flats (stairways and corridors for example) and houses that have multiple occupants. The act applies to anyone that has responsibility for any business premises, charities and voluntary organisations, accommo... (read more)

Author: Innes Donaldson

35. Key health and safety rulings
July 13, 2018


Health and safety Gas safety It is estimated that, due to defective or incorrectly installed gas appliances and flues, almost 30 people die every year from carbon monoxide poisoning as per the Health and Safety Executive. A large number of people also suffer various ailments due to improper maintenance of these gas fittings and flues. It is for this reason that it is suggested that all the gas appliances and flues are serviced by CORGI-registered gas filters and are properly installed and maintained. The specific duties of the landlords regarding the maintenance and use of gas appliances,... (read more)

Author: Innes Donaldson

36. Procedures for fire risk assessments
July 13, 2018


The Official Quote "A Fire Risk Assessment must be carried out by the owner of the building or by any person that has some level of control in the premises, taking reasonable steps to reduce the risk from fire and make sure people can safely escape if there is a fire". If You Run a Business that has Five Staff or More you must have a F.R.A. If You Run a Business that Provides Paying Guests with Sleeping Accommodation you must have a Fire Risk Assessment (F.R.A.). If your organisation employs five or more people, your premises are licensed, provides sleeping accommodation or... (read more)

Author: Innes Donaldson

37. Itchy Male Organ Etiquette: When to Scratch
July 12, 2018


Emily Post may have literally written the book on etiquette in America, but it’s a safe bet that there’s at least one area she didn’t cover: when is it appropriate for a man to scratch his itchy male organ. She also most assuredly did not address the underlying male organ care issues that may be creating the itchy male organ situation, either. Granted, some may say that she probably would have included manhood scratching under the category of when the scratch in general, but clearly there is a difference between attending to a slight scratch on the bridge of the nose and providing blessed reli... (read more)

Author: man health

38. Mobile casino sites with free signup bonus Fundamentals Explained
July 12, 2018


online casino sites especially it'd be challenging to envision how this can function - having said that for sports betting This may develop into a nifty mobile app that enables you to stage and wager at your group's soccer match or with the races.">Sundae Bingo is just what you would like in the summertime months. Obtain your scoop on and dab your lucky tickets to get great prizes. Here is the coolest bingo site to the summer swelter, so have a look at this excellent marketing and chill out in your house or while in the shade, or in the pool: But before you Obtain your bingo sundae, claim 10 ... (read more)

Author: David Johnson

39. What's All The Fuss About With Call Of Duty: WWII?
July 12, 2018


Whether you’re a veteran of all things Call of Duty or have somehow managed to avoid playing any of the games in this iconic series over the past decade and a half, Call of Duty: WWII is a significant and much-admired addition to the legendary Activision franchise that you ought to know about. But why should you be looking to pick up a copy of Call Of Duty: WWII For Xbox One or PlayStation 4? First of all... it takes the series back to its roots The very first Call of Duty was released back in 2003, and simulated the infantry and combined arms warfare of World War II. Its imm... (read more)

Author: Smith Lara

40. Two types different of mattress tape edge machine
July 12, 2018


With the advancement of the times and the development. There are two types of mattress edge machines come into sight. What are the two types? what is the difference between these two machines? At the beginning we all came into contact with the semi-automatic edge machine, and later there was a automatic edge machine. The difference between these two machines. Automatic mattress tape edge machine Automatic mattress tape edge machine When sewing the mattress you need not to follow the machine head. automatic ma... (read more)

Author: Hanvey Huang

41. Val Thorens: Perfect for Off Piste Powder Hounds
July 12, 2018


When it comes to skiing destinations, Val Thorens comes out on top - literally. Famous for being the highest ski resort in Europe, it’s a favourite amongst seasoned experts who know full well that the higher the altitude the better the powder. While the lofty location not only offers sensational mountain views, which can be enjoyed from the terrace of your beautiful catered chalet, Val Thorens also boasts some of the best off piste runs in the three valleys region. Although there are a multitude of off piste options for every level, from beginners to the seriously advanced, those looking ... (read more)

Author: Laura Jeeves

42. Ski St Anton in Style: 3 Chalets that Wrap You in Luxury
July 12, 2018


For those looking for a winter retreat that brings both style and substance, look no further. Nestled between two magnificent peaks lies a Tyrolean mountain village turned luxury resort, and it might just be your next holiday destination. St Anton, with its modern infrastructure and impressive range of runs and off-piste routes, has earned itself a place among the top five resorts in the Alps, and it’s become a firm favourite among trendy powder hounds. The resort gives a near guarantee of everyday skiing, thanks to its location in one of Europe’s snowiest areas, and then matches its hi... (read more)

Author: Laura Jeeves

43. Take the Family to Tignes: Two Top Chalets that Fit the Bill
July 12, 2018


When planning a family winter escape, finding somewhere that ticks all the boxes is half the challenge. Once you’ve got everyone packed and managed to find a dog-sitter, all you want is a hassle-free holiday that makes everyone happy. Look no further. Tignes is a favourite, well known for offering value for money. Great for all levels, there are a number of excellent schools that welcome tiny tots from aged three and above. For parents who want to hit the more advanced pistes there are fantastic childcare services available, meaning you can have just as much fun as the kids. Although the ... (read more)

Author: Laura Jeeves

44. Snow Before you Go: Off-Ski Activities in St Anton
July 12, 2018


Deeply packed snow, perfect powder and wondrous mountain terrain: all conditions that make for sensational skiing both on and off-piste. Combine this with a modern lift system, quality restaurants, and a picturesque Austrian town, and it’s easy to see why St Anton is regarded as one of the best ski resorts in the world. Thanks to the adventurous terrain, the resort is renowned for a vast array of runs and has become especially popular with experts. However, it is still considered an excellent destination for beginners and intermediate levels. The village itself has maintained a tradition... (read more)

Author: Laura Jeeves

45. Play and Stay in Fabulous Val Thorens
July 12, 2018


Creating long lasting memories with loved ones is one of the attractions of a group getaway, planning, on the other hand, can be a pain when you’re trying to please everyone. Enter destination Val Thorens. The highest altitude resort in Europe, this winter wonderland really does have something for all; from breathtaking mountain views to over 600 kilometres of runs, making it the largest ski area in the world! With the entertainment sorted, why not guarantee your hassle-free vacation with a stay in a beautiful catered chalet? Val Thorens has an extensive range suitable for any group size... (read more)

Author: Laura Jeeves

46. Go Higher, Go Faster, Go Deeper in Tignes
July 12, 2018


From sunshine and fresh powder to top rate catered ski chalets, Tignes is a favourite among snow sports enthusiasts for good reason. Powder hounds flock here every year to take advantage of its extensive variety of runs. But the fun doesn’t stop on the slope. This winter escape is great all-round resort for all kinds of adrenaline junkies with plenty of opportunities to get your fix, and not all of them are on skis. So whether you’ve got the need for speed, the desire to fly high, or are daring enough to venture deep into the earth’s icy waters, finding a thrill that’s a little bit different i... (read more)

Author: Laura Jeeves

47. Top Tips for Building Your Accessible Travel Itinerary in Paris
July 12, 2018


Paris is an iconic city packed full of important cultural monuments, world-famous art galleries and fascinating museums. With so much on offer, planning an accessible Paris holiday can be overwhelming. It is difficult to know which attractions to prioritise, and, as a wheelchair user, which to avoid. This article will help you create the perfect itinerary with insider knowledge of the accessibility of Paris’s must-see sights and the best ways to get from A to B. This or That? Creating an Itinerary Itineraries do not only cover what to do and see but when. As many tourist attractions ... (read more)

Author: Laura Jeeves

48. Delicious Dining Options for Disabled Travellers in Paris
July 12, 2018


Paris is a city of charming cafes, chic bars and luxurious restaurants. However, if you are planning an accessible Paris holiday it is important to find out in advance which eateries are adapted to suit wheelchair users. Unfortunately, many Parisian dining options are not yet accessible. There is no need to miss out on the action, however – I have put together this list of three luxurious dining options ideal for wheelchair users. Tourisme & Handicap My top three recommendations have been stamped with the Tourisme & Handicap seal of approval. The Tourisme & Handicap label is a nation... (read more)

Author: Laura Jeeves

49. BLOOD PRESSURE CONTROL
July 11, 2018


High blood pressure is often called “the silent killer”. But although high blood pressure works quietly, it’s frequently deadly. Since high blood pressure usually causes no symptoms, you might not even know that you have it until you develop a serious health problem. “High blood pressure is just a reflection of a cardiovascular system that’s about to burst internally”, says John A. McDougall, MD, medical director of the McDougall Program in Santa Rosa, California, and author of “The McDougall Program for a Healthy Heart.” But if you eat a good diet – lots of fruits and vegetables and whol... (read more)

Author: Adrian Joele



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