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First published in 1978, Adweek covers creativity, client/agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts, including cable television, the shift away from commission-based agency fees, and the Internet. Its editor is Alison Fahey. As the second-largest advertising-trade publication,[1] its main competitor is Advertising Age.[2] In 1990, Affiliated Publications Inc., the parent of the company that publishes The Boston Globe, agreed to acquire 80 percent of the outstanding common stock of A/S/M Communications Inc., which published Adweek. [3] The magazine stabilized in the 1990s [4]
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Copyright © 2008, All rights reserved. Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license |
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