Amazines Free Article Archive - Monday, October 21, 2019
Read about the most recent changes and happenings at
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Subscriptions Manage Ezines
 Article Archive
 Advertising (133315)
 Advice (160848)
 Affiliate Programs (34735)
 Art and Culture (73685)
 Automotive (145676)
 Blogs (75042)
 Boating (9840)
 Books (17122)
 Buddhism (4124)
 Business (1328481)
 Business News (426309)
 Business Opportunities (366263)
 Camping (10961)
 Career (72726)
 Christianity (15840)
 Collecting (11637)
 Communication (115055)
 Computers (241950)
 Construction (38995)
 Consumer (49679)
 Cooking (17061)
 Copywriting (6567)
 Crafts (18204)
 Cuisine (7538)
 Current Affairs (20384)
 Dating (45775)
 EBooks (19685)
 E-Commerce (48202)
 Education (185237)
 Electronics (83492)
 Email (6392)
 Entertainment (159830)
 Environment (28935)
 Ezine (3039)
 Ezine Publishing (5446)
 Ezine Sites (1550)
 Family & Parenting (110900)
 Fashion & Cosmetics (196387)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310267)
 Fitness (106056)
 Food & Beverages (62863)
 Free Web Resources (7938)
 Gambling (30225)
 Gardening (25103)
 Government (10512)
 Health (629464)
 Hinduism (2205)
 Hobbies (44037)
 Home Business (91554)
 Home Improvement (251339)
 Home Repair (46124)
 Humor (4820)
 Import - Export (5453)
 Insurance (45130)
 Interior Design (29545)
 International Property (3484)
 Internet (190980)
 Internet Marketing (146328)
 Investment (22824)
 Islam (1167)
 Judaism (1356)
 Law (80477)
 Link Popularity (4591)
 Manufacturing (20842)
 Marketing (98766)
 MLM (14136)
 Motivation (18213)
 Music (27001)
 New to the Internet (9479)
 Non-Profit Organizations (4048)
 Online Shopping (129614)
 Organizing (7803)
 Party Ideas (11855)
 Pets (38081)
 Poetry (2234)
 Press Release (12673)
 Public Speaking (5618)
 Publishing (7523)
 Quotes (2407)
 Real Estate (126614)
 Recreation & Leisure (95267)
 Relationships (87455)
 Research (16158)
 Sales (80317)
 Science & Technology (110207)
 Search Engines (23451)
 Self Improvement (153097)
 Seniors (6231)
 Sexuality (35942)
 Small Business (49283)
 Software (82995)
 Spiritual (23464)
 Sports (116077)
 Tax (7658)
 Telecommuting (34066)
 Travel & Tourism (307322)
 UK Property Investment (3118)
 Video Games (13428)
 Web Traffic (11726)
 Website Design (56815)
 Website Promotion (36564)
 World News (1000+)
 Writing (35764)
Author Spotlight

Established in 2006, Abroad Education Consultants (AEC) is one of the most sought after overse...more

Amit Tiwari is a Digital marketing expert with over 4 years of experience and a wide variety of know...more

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more

Im just a man who likes to be happy and see others happy. Im into home business, sports, family, and...more

I'm retired and help my wife with her home business. I do the work behind the scenes by writing arti...more

Offline Advertising Vs Online by joe searle

Offline Advertising Vs Online by
Article Posted: 10/17/2013
Article Views: 665
Articles Written: 3
Word Count: 556
Article Votes: 0
AddThis Social Bookmark Button

Offline Advertising Vs Online

Affiliate Programs,Business,Internet Marketing

Right lets get straight into it, so the long time question that has been on many marketers minds, which is the best way to promote your business? Through online advertising or offline? To answer that question you need to have a firm grasp on the different types of advertising and you also need to be able to track every piece of advertising you have out there, getting the stats on what works and what doesn’t.

Everyone has their own methods of advertising and everyone prefers different things, some people prefer getting in front of others and talking to them, others prefer to work on PPC. With an online business both can work very well, so let me explain.

Offline Advertising Offline advertising, generally relies on a scatter gun approach – I.E if enough people see or hear about your website, a percentage of those people will visit your site, and either buy or subscribe to your list, depending on how you site is structured. They may even share it through social media or just tell their friends. Although its certainly possible to target your audience, for example an entrepreneur magazine for a make money online opportunity, you’ve got no real way to track your conversion rates.

When you look at online advertising, it is as simple as using a tracking service, for me I simply use the tracking on the Six Figure Mentors dashboard when I am promoting their products.

However, it is possible to see how many leads you generated, as long as you direct the leads you generate to a landing page. This is a drawn out process but it does work.

Radio and TV advertising, be it on the decline are still firm favorites with some brands, partly for the kudos and the effectiveness, however many small businesses would not have the capital to invest in such advertising, plus its just not viable. I mean why would you bother unless you have a built up brand name?

Online Advertising Now online advertising came to be, straight after the creation of the first commercial websites. Online business owners needed ways in which they could drive traffic to their website. What started off as posting a link on a text based directory, has grown massively into the multi BILLION pound industry that is online marketing. The best thing about online advertising, is the ability to track every single link, impression and sale, meaning you can make informed decisions about your business, that in the future, will bring more business and save money. Here is a good link tracking service that lets you track 1000's of campaigns – TMMDATA

Advertising Summary So which approach should you adopt? Well each online business will have its own goals and budget. In an ideal world, the best approach would be to invest in both, as long as they are wise investments. Unfortunately it is trial and error, there is always a risk in marketing and advertising online, but its the same with any business, no pain, no pain. (financial pain!)

If you are working with limited funds, then it is best to work with advertising that is as low cost as possible, and easily trackable. This will allow you to optimize constantly and scale it when you find what works.

Talk soon,

Joe – Internetmarketerandsixfigurementorsmember

Related Articles - advertising, online marketing, sales, business,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.


Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
Please enter the code in the image:

 Author Login 
Register for Author Account


Advertiser Login


   Limited Time $60 Offer!
   90  Days-1.5 Million Views  


Great Paranormal Romance


Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more

Stevert Mckenzie, Travel Enthusiast. ...more

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more

Joanna Morgan has a huge passion for making money online from home and enjoys traveling around the w...more

James Oleander is a professional writer on business and financial topics. He has published many arti...more

Jason Ng has a huge passion for the health and fitness industry as he strongly believes that having ...more

An experienced, resourceful and highly motivated IT professional, with a proven record of success in...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2019, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from under the GNU FDL license