The
American Marketing Association is a
professional association for
marketers. As of 2008 it had approximately 40,000 members.
[1] There are collegiate chapters on 250 campuses.
[2]The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs, widely held by libraries. [3]
It publishes the standard industry publications, Journal of Public Policy & Marketing, Journal of Marketing Research, Marketing Education Review, and Journal of Marketing. It is also the exclusive distributor of The Chief Marketing Officer Journal.
