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Showing 1 to 6 of 6 Articles matching 'Arbitron' in related articles.

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1. Radio Advertising - Is There Fair Pricing For Radio Spots? November 27, 2011 Radio Advertising -What is fair pricing for radio spots? When it comes to TV advertising and radio advertising, the most common question we hear is: "What is a fair price for 'radio spots'?" It is a great question, and one that rarely gets answered. The answer is: A fair price could be $2.00 in Great Falls, Montana; It could be $300.00 in Houston, TX; It could be $2000.00 in New York City; and It could be $1.5 million for the Super Bowl. In order to understand "spot pricing," you have to know what a spot is first. When a commercial hits the airwaves, it becomes a spot. A spot is 15, 30 o... (read more) Author: J. Mike Brown

2. Radio Programming on AM, FM and Sirius August 23, 2011 Radio offers information such as: news, weather reports, traffic conditions, advertising and music. Radio is the most selective of the media, with individual stations providing access to target audiences of almost every demographic description Advertising on radio presents many advantages and rewards. Reaching your desired audience is more precise with radio than with other direct response advertising mediums. Predictability of target audiences is largely due to the fact that the 13,000 radio stations in the U.S. are grouped into formats. Advertising in radio, therefore, is an extremely effic... (read more) Author: Mary john

3. Use Social Networks for Legal Marketing December 05, 2010 Use Social Networks for Legal MarketingOctober-10-2010 Growth of Social NetworksA recent survey revealed that almost half of the United States population over 12 years old has a profile on a social networking website. (Arbitron Inc. and Edison Research) Furthermore, 30 percent of social network users use the site(s) multiple times a day. This number is likely to increase as "smart phones" become more common, meaning that the internet is literally at the fingertips of millions of Americans.It has become standard practice to search for a new colleague, friend, or acquaintance through social netw... (read more) Author: Earl Williams

4. Live Internet TV Introduces the Internet Television Revolution June 25, 2010 It has already been revealed that in a truthful choice, the internet would be preffered to tv by a bulk of users. The survey by Arbitron and Edison Media Research conducted on 1753 us citizens showed that whilst 49% could do without tv, only 48% would drop browsing the web. Aprevious survey conducted in 2001 had very different results, with 72% bvoting to lose the net. This shows how the web has become the most important flattop of media. Said Edisons Larry Roslin:- “The shift over these nine years has been steady and profound. There’s very little TV computer programming you can’t se... (read more) Author: paddy zhang

5. Users Would Happily Give Up TV And Even Cable For The Internet June 25, 2010 It has already been revealed that in a straight choice, the internet would be preffered to tv by a majority of users. The survey by Arbitron and Edison Media Research conducted on 1753 us citizens showed that whilst 49% could do without tv, only 48% would drop browsing the web. Aprevious survey conducted in 2001 had very different results, with 72% bvoting to lose the net. This shows how the web has become the most important carrier of media. Said Edisons Larry Roslin:- “The shift over these nine years has been steady and profound. There’s very little TV programming you can’t watch on the... (read more) Author: paddy zhang

6. Top 10 Markets for Radio Broadcasting May 25, 2010 Top 10 Markets for Radio Broadcasting What makes a radio broadcasting market stand out from the rest? How do experts decide which cities are chosen to be a top market? The demographic process is simple: most markets are based on population size. The more people who live in a region the higher market the area is. Thus, markets can also fluctuate in ranking when population levels rise or decline. Arbitron, a media marketing and research firm, ranked the top 10 radio markets in the United States: 1. New York City – The New York metropolitan area has a population of more than 15 million ... (read more) Author: BROWN COLLEGE

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