1. Seven ways a copywriter can make or break your business
November 01, 2003


Think you can’t afford to hire a copywriter? Think again. Here are seven ways a copywriter can contribute to the success of your business. #1 – Save you time. Chances are, you have more than enough things to fill your day with other than writing brochure copy or freshening your Web site or getting that pesky newsletter article off your desk. When you hire a professional copywriter, not only are you getting one more thing off your to-do list, but also it will probably get done faster than you could do it. #2 – Find the right words. What’s the purpose of copywriting? To sell your business,... (read more)

Author: Michele Pariza | Article Views: 4573

2. Top 7 things to do before you hire a copywriter
November 01, 2003


Now that you’ve decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one. #1 – Define your expectations. Are you looking for a copywriter or a technical writer? Do you need a writer that can take a project and run with it or do you need someone who will follow strict guidelines? Do you want a writer with the ability to make technical material readable for the general public or do you need a writer who specializes in retail? Are you looking for a writer with whom you can build a long-term relationship or will this b... (read more)

Author: Michele Pariza | Article Views: 4579

3. The Art of Direct Mailing
October 23, 2003


Art of Direct MailingThe In any industry, direct mail shots remain one of the most effective means of drumming up new business. To ensure that the mail shots themselves are of a high standard there are three main criteria to be observed, namely; content, design and the target list. The latter is, in a way, the most important, as without a comprehensive and accurate list of names and addresses, your direct mail shot is simply a waste of paper. The key to compiling a good direct mail list is to utilize all available sources e.g. yellow pages, local newspapers, personal contacts etc.... (read more)

Author: Roy Bartell | Article Views: 4942

4. Succeed by taking risks
October 23, 2003


Succeed by taking risks Taking risks is difficult - whether for an individual or a company - because it involves uncertainty. Fear of the unknown ends to hold us back. But because risk is one of the main paths to success, intelligent, calculating risk taking is worthwhile. Here are a few tips to bear in mind: Don’t focus only on the negative. Consider the possible benefits - you’ll never reach the top of the mountain if you’re always looking down. Welcome fear. But don’t let it immobilise you. Use it to increase your alertness and further the chances that y... (read more)

Author: Roy Bartell | Article Views: 4800

5. The corporate Logo
October 23, 2003


The corporate Logo An investigation into how your corporate logo says more about your company than you can. Almost every month, you can read an article in the press about another major company which has revamped its corporate identity at a cost of several million dollars. To be fair, the simple act of redesigning a company’s corporate image is not what costs such an exorbitant sum: it does run into millions, however, if you include repainting the livery on company vehicles, replacing signage on buildings and redesigning and replacing corporate uniforms. ... (read more)

Author: Roy Bartell | Article Views: 4786

6. Learn From Role Models
October 23, 2003


By: Roy Bartell Copyright (c) 2003 All Rights Reserved First you have to do research. You have to know your subject. So you shouldn't be interested in people who have been successful because they've been lucky, like people who have been born into great wealth or married into it. Leave that to the supermarket tabloids. You should be looking for the people over who have become successful through their own achievements and hard work. Role models don't have to be celebrities. In fact, it's probably better if they're not. I hope that... (read more)

Author: Roy Bartell | Article Views: 4850

7. What makes a good leader?
July 09, 2003


What makes a good leader? If you command wisely, you will be obeyed cheerfully. A good leader is less concerned with who is right than what is right. Leaders exist to make sensible exceptions to general rules. A good leader takes a little more than his/her share of the blame and a little less than his/her share of the credit. The difference between promising ideas and productive results is a good leader. What motivates us? At certain times in our business lives, each of us will fall in to o... (read more)

Author: Roy Bartell | Article Views: 5525

8. Getting Published
July 09, 2003


Getting published By: Roy Bartell Maybe you know more about a particular subject than anyone else. If so, you might have considered writing a book about it. Your problem is that having written the book, no one is interested in publishing it. To compound your dilemma, you know that there is a small, but enthusiastic market out there eager to share your knowledge. However, each publisher that you approach, is only interested in top ten Stephen King novels, which are sure to take in large returns. So what can be done? Now at last it is possible to... (read more)

Author: Roy Bartell | Article Views: 5308