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Navigation: Archive | Advertising | 2003 | November
Amazines Free Advertising Article Archive for November 2003
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1. How "on target" is your marketing?
January 29, 2004
So, do you know the people buying your products and services?
I mean, really know?
Their likes, dislikes, what they're watching, what they want, what they need?
The people who are either buying your products and services or who could be buying your products and services are your target market. Understanding this market is essential to your marketing.
Actually, it's essential to your business. Period.
Creating customer loyalty is already tough. And it's going to get tougher. The only way you're going to even have a chance to develop customer loyalty is to fully understand you... (read more)
Author: Michele Pariza | Article Views: 4080
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2. Four creative ways to add power to your marketing
December 20, 2003
There's a hard truth about marketing: People don't care about businesses (and that includes your business).
What they care about is how your business's products or services can solve THEIR problems, meet THEIR needs and make THEIR lives easier.
In other words, you need to explain the benefits of your product or service, not the features.
So what do I mean by features and benefits. Features are the attributes about your product or service. (For instance, the features of my business are I provide copywriting and marketing services.)
Benefits are what the customer will receive from ... (read more)
Author: Michele Pariza | Article Views: 4264
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LEONEL DAROSA
">As a retired Guidance Counselor (I spent 34 years networking for the benefit of my students and pa...more
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CEDRIC LOISELLE
Cedric Loiselle is a professional writer. He loves to write for business and SEO purposes. ...more
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JOANNE CURTIS
I am a mother, grandmother and great grandmother. I love spending time with our grandchildren.
...more
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GENE MYERS
"Author of four books and two screenplays; frequent magazine contributor. Latest releases: "Songs f...more
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MICHAEL FARRELL
Early in his career, Mike was an engineer with a large aerospace company. For many years, he was wit...more
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PATRICK LUMBROSO
Theologian, History and Hebrew Scholar, Patrick expounds upon the Hebrew roots of the Scriptures. ...more
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CHRIS HUNTER
Chris Hunter is an expert in web design and Search Engine Marketing and runs a blog about Internet M...more
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MICHAEL BRESCIANI
Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
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DERRICK RILEY
Being in the patio heating industry for over 34 years, we truly are the patio heater and outdoor hea...more
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ELI BLILIUOS
Eli Bliliuos is a New York native whose interest in hypnosis dates back over 25 years. He began his ...more
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