1. Why radio advertising could be the best thing you ever did for your business
October 07, 2004


In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he'll start talking about.) Much of that reputation comes from radio being tough to track. On one hand, radio does work. Businesses do notice an increase in sales when they add radio to the mix. However, radio doesn't test well. In surveys and other tracking methods, radio tends to be the one with the dismal scores. A good friend of min... (read more)

Author: Michele Pariza Wacek | Article Views: 2847

2. "Super Adjectives" Boost the Power of Your Copy
October 05, 2004


By Karon Thackston © 2004 http://www.learn-copywriting.com Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively. Look at these examples to see what I mean: Before Great Top for Hot Summer Days When it’s hot outs... (read more)

Author: Karon Thackston | Article Views: 3310

3. Progressive Headlines Guide Customers To Buy
September 25, 2004


by Karon Thackston © 2004 http://www.learn-copywriting.com Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers’ attention with the headline, the chance of them reading your copy is virtually none. But headlines (and sub-headlines) play a vital part in the copywriting process for other reasons, too. Whether we, as copywriters, like it or not, the fact is most people will not read all the copy word for word. Headlines can help fill in the blanks in several ways so "skimmers" still get ... (read more)

Author: Karon Thackston | Article Views: 2952

4. Five Tips to Make Your Marketing More Creative
September 16, 2004


Same old same old just doesn't sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get your creative juices flowing. Some are brainteasers or are what Michael Michalko in "Thinkertoys" calls Linear Thinkertoys. Others fall under intuition or Intuitive Thinkertoys. Some tips may appeal to you more than others. My suggestion is to try them all. Even the ones you're not drawn to may still open some doors that wouldn't have opened any other way. These tips will work whether you sell a product, a service or both. 1. Find the "second rig... (read more)

Author: Michele Pariza Wacek | Article Views: 2961

5. Are Keywords Destroying the Flow of Your SEO Copy?
September 08, 2004


by Karon Thackston © 2004, All Rights Reserved http://www.copywritingcourse.com/keyword With all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. While this theory has not been proven, I agree that obvious optimization is not a good thing. Not exclusively because of what Google might think, but because of what your site ... (read more)

Author: Karon Thackston | Article Views: 3015