1. 3 Reasons Why You Better Know Your Customers...Or Else
September 14, 2005


Which statement sums up how you define your customers? 1) I have a very specific customer in mind -- very specific and very narrow. I only want to sell to this specific customer, I'm not interested in attracting anyone else. Or 2) If they have a pulse, they're a potential customer. Okay, in care you were wondering, number 1 is good and number 2 isn't. Yet I can't tell you how many business owners I run into who are closer to number 2 than number 1. I know, it's difficult to think you might be turning away potential business. But trust me, your life will be much easier once y... (read more)

Author: Michele Pariza Wacek | Article Views: 1092

2. SEO Copywriting Makeover: Finding the Right Trigger
September 10, 2005


by Karon Thackston © 2005 http://www.copywritingcourse.com You've got a great product or service. Now, how do you make buyers sit up and take notice? How do you get them excited about what you're offering? You have to pull the trigger. There is at least one trigger for every product or service on the market today. Finding it is the hard part. Once you determine what will set your customers in motion, you've won half the battle. This was the case with ForecastWatch.com. With a new site, the owner of ForecastWatch.com (Jeff) was unsure of what to do with the copy in order to c... (read more)

Author: Karon Thackston | Article Views: 1178

3. Review: Words That Sell
September 10, 2005


by Karon Thackston © 2005 http://www.copywritingcourse.com/wordswork.html It's the Golden Rule of copywriting. "Know your target audience." It is impossible to persuade someone you know nothing about to take any type of action. But the question remains: How - exactly - do you get to know your prospective customers? For copywriters, this task is the most time-consuming. When you're faced with making a connection with someone you've never met, it can be frustrating. That's why I was excited when I found out about a series of reports entitled "Words That Sell" (see: http://www.copy... (read more)

Author: Karon Thackston | Article Views: 1243

4. Advertising on a budget -- Using print to drive traffic online (Part 1)
August 30, 2005


I decided to try something a little different and illustrate the marketing challenges of a small business. I'm using one of my clients, PrescottWeddings.com. PWC is an online resource guide for couples planning their weddings. Along with a ton of information for brides and grooms, the site includes a resource guide where local businesses can advertise their products and services. We launched PWC in November 2001. Like many start-up businesses, PWC didn't have much money for marketing. Yet we had two major challenges (three counting the limited budget): 1. PWC had to attract two kinds ... (read more)

Author: Michele Pariza Wacek | Article Views: 1140