1. Writing To Overpower Your Competition
March 18, 2005


by Karon Thackston © 2005 http://www.learn-copywriting.com "We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn’t matter if you held a monopoly on your particular product or service; you'd still have competition. How? Because your competition doesn't come from a singular source. There may be no other businesses that sell the product or service you sell, but you still have competition. Once that's understood you have a greater advantage when it comes to co... (read more)

Author: Karon Thackston | Article Views: 2101

2. Are Creative Stereotypes Holding You Back?
March 09, 2005


Here's a quick quiz: 1) When I see a see a sunrise, I'm moved to: A. Compose a poem. B. Try and capture the beauty with my paints and brush. C. Stumble drunkenly into bed -- boy that party was a lot of fun. D. Cover my face with my pillow and go back to sleep. Who in their right mind gets up early enough to look at sunrises? 2) At work, I'm the person my coworkers go to when they need someone to: A. Think up a new theme for the office party (especially if they want it to be a bit wild and off the wall). B. Get people excited for the party. C. Organize the party. D. Clean up aft... (read more)

Author: Michele Pariza Wacek | Article Views: 2064

3. Five Sections of Your Copy Guaranteed To Get Read
March 01, 2005


by Karon Thackston © 2005 http://www.copywritingcourse.com Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting life. So what do you do next? Give up? What difference does it make if only about 20% will be read anyway? It makes a world of difference. Especially if you understand that there are some sections of your copy that are practically guaranteed to get read. If you know what these are and work to reinforc... (read more)

Author: Karon Thackston | Article Views: 2137

4. How Writing Radio Can Help You Become a Better Writer
February 18, 2005


Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition. Of all the different types of writing I've done in my life (and believe me, I've tried practically all of them) writing radio has made one of the bigger impacts on my writing style. Below are three ways writing radio can help strengthen your writing style. (Oh, and these tips will also help you write better radio copy too.) 1. Follo... (read more)

Author: Michele Pariza Wacek | Article Views: 2182

5. Increasing Conversions Through Action-Oriented Copywriting
February 10, 2005


by Karon Thackston © 2005 http://www.copywritingcourse.com I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will read the copy and automatically know what to do next. The fact is you have to know what action you want visitors to take before you get them to take that action. That means knowing what the preferred action you want visitors to take is, before you write the copy. Think About It Before you pen one word (for the Web or any other marketi... (read more)

Author: Karon Thackston | Article Views: 2298