1. How Not to Write a Press Release
June 08, 2005


Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn’t want me writing for him anymore. Another writer, a friend of mine, got the account and life went on. Of course, I was pretty upset by the situation. I had completed several writing projects already for that client, which had seemed to go well, and had just finished a press release when I got the boot. My writer friend told me later her "secret" for making this client happy. Basically, what she did was rewrite the press release so it focused solely on the client and th... (read more)

Author: Michele Pariza Wacek | Article Views: 1547

2. Subtle Emotion - The Key To Copy That Works
May 30, 2005


by Karon Thackston © 2005 http://www.marketingwords.com Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs. Why? Because a good command of subtle emotion is the key to copy that works. The Difference Between Subtle and Obvious Emotion Confusing obvious and subtle emotion is a common mistake among copywriters. Let's say your co... (read more)

Author: Karon Thackston | Article Views: 1824

3. How She Makes Almost Half a Million a Year Online Selling Other People's Stuff
May 26, 2005


Rosalind Gardner gets really mad if anyone says -- or even suggests -- that you can't make any money promoting affiliate products. How mad? Well, her usual rejoinder goes along the lines of "What a pile of unadulterated cow dung!" "Affiliate marketing isn't rocket science!" Rosalind says. She states emphatically that "it really is the easiest of all the ways to make money online...and LOTS of it!" Rosalind says she's living proof that not only can you make money promoting affiliate products, you can make very big money doing it -- in her case, over $435,000 a year. And ... (read more)

Author: T Man | Article Views: 1866

4. Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
May 21, 2005


by Karon Thackston © 2005 http://www.copywritingcourse.com When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. However, sometimes there can be potential problems with fitting copy into certain types of sites. Due to space constraints, page layout requirements or other issues, some site owners hesitate to include SEO copy thinking it will detract from the visitor's experience. It won't if you do it right! Gigmasters.com is a databas... (read more)

Author: Karon Thackston | Article Views: 1818