1. Title: Sidewalk Signs - Seven Tips for Attention-Grabbing Sidewalk Sign Messages
February 03, 2009


Sidewalk signs are moveable signs supported by their own frame and most often formed in the cross-sectional shape of an "A". A sidewalk sign can be a very effective form of outdoor advertising for small businesses, particularly in high-traffic areas, if your message attracts the right attention. You need to keep your sidewalk signs simple to be effective. You only have seven lines of four inch letters on a typical sidewalk sign, and research has shown that you have typically less than 3 seconds for a potential customer to read your message. 1. Focus on what your customer wants. Place... (read more)

Author: Bruce Peters | Article Views: 320

2. Words That Count In Your Brochures
February 03, 2009


It’s not just the design that matters when you create your brochure printing. Your words and content give the substance to an otherwise picture full of pages. Your text is what gives your color brochure printing depth because it provides the most important element in your ad – your message. Have you ever wondered how many words are appropriate to your brochure printing? What’s the maximum word count in every page? Or what about the content of your brochure? What words do you need to say your message? For a standard four-panel color brochure printing for example, perhaps the maximum ... (read more)

Author: Colleen Davis | Article Views: 349

3. Why Electronic Gifts Ruined My Holidays: Case In Point The Electronic Postcard
February 03, 2009


Did you receive all those electronic greeting cards and postcards this past holiday season? What happened huh? I remember the days of “physical” postcard printing where I actually had something to hold on to (and probably cry with joy about). The postcard print has been replaced by this hi-tech but otherwise impersonal monstrosity that is the electronic postcard. Even my grandmother sent me one (which was actually cool but that is beside the point). Electronic postcards have ruined the holidays for me. Having family and friends all over the world, it is nice to get some actual mails or print p... (read more)

Author: Colleen Davis | Article Views: 331

4. Postcard Printing Amidst The Recession: How To Minimize Cost
February 03, 2009


Yes, you have heard it all over the news we are in a recessions. This affects all of us from different industries. That is why the trend all over business firms nowadays is to cut or minimize cost. Since I come from a firm that uses postcard printing for marketing we had to think of a few ways to minimize the cost in producing them. Print postcards cost a significant amount of money because of the design time involved and of course the whole printing costs using postcard paper. If you are on the same boat as we were then, you are reading the right article. Below you will see the few strategies... (read more)

Author: Kaitlyn Miller | Article Views: 353

5. Why you Should use Relevant Content to Promote Your Online Business
February 03, 2009


If you are running a legitimate work from home business, chances are you perceive search rank as very important. How else are people going to find your website? How do you rise up through the ranks of Google, MSN and Yahoo search engines? Surely you have heard that traffic equals revenue right? Well, this all boils down to one thing: Content. Relevant, that is. Contrary to what you have undoubtedly been told I’m sure though millions of emails, there is no “magic” button, tool or software available that will instantaneously cause your legitimate work from home business to rise up in... (read more)

Author: brian wisz | Article Views: 182

6. Are You Giving Up Too Soon?
January 30, 2009


After giving a marketing presentation to a group of financial advisors, one of their very best from British Columbia got up on stage and proceeded to lay out the key strategies he believed attributed to his success. "Know Your Profitable Client, Provide Exceptional Service, Always Follow Up," he said. I sat there enjoying this live example of what marketing can do for a company or professional...when out it came. He said "Remember, 50% of our results come from the last 10% of our efforts." You would think someone had just given me the hottest new book to read! It was such a powerful way ... (read more)

Author: Cidnee Stephen | Article Views: 318

7. Branding for Businesses of All Sizes
January 30, 2009


Think for a moment of the most memorable advertising campaign you can recall. Perhaps it is a childhood memory, such as the Ronald McDonald clown doing magic tricks for children. Perhaps the first ad that comes to mind for you is the man in glasses walking around asking if you can hear him now. These images work because they are brands for the product being advertised. Ronald McDonald is a nearly universal symbol for the McDonald’s empire, and no child in America is unfamiliar with the happy face of the yellow and red clown. A brand is something that helps your potential customers and cli... (read more)

Author: Robert Johnston | Article Views: 246

8. Printing creative door hangers
January 30, 2009


Door hangers are not for hotels anymore. They can be created as gifts, sold as novelty items or they can also be part of a larger marketing campaign. Of course you can also make a few door hangers for your own personal use as well. Most people have come up with fun, unusual but effective door hanger designs used for those purposes. How about you? Are you trying to think of a creative new door hanger printing design? If you are then you have come to the right place. Below are a few aspects of door hanger design that people exploit creatively. These should give you inspiration when you start des... (read more)

Author: charen smith | Article Views: 426

9. Tips In Designing Your Letterhead
January 30, 2009


Letterhead printing may be a simple task, however there are a few pointers you need to keep in mind so that you can make sure you will have an effective and nice looking letterhead. Some letterhead templates can help you in creating decent letterhead designs, but they aren't as good as making your own custom letterhead. So it is highly recommended that you design your own. So without further ado, here are a few tips in letterhead printing design. First don't forget the basics The basics of a letterhead are pretty straightforward. First you have the firm's or organization's logo. This is ... (read more)

Author: Robert Johnston | Article Views: 244

10. Business Card Marketing
January 30, 2009


Business Card or Marketing Tool? Do you have a box of business cards on your desk that you hardly seem to put a dent in before the information changes and a new box is ordered? Or worse yet...are you still working on that same box of business cards that you printed 3 years ago! Business cards can be a great inexpensive marketing tool for a small business. They say exactly what you do and give people all the contact information they need to get a hold of you. Yet oddly enough we tend to use them only for networking, and even then, we aren't really sure if people are holding on to th... (read more)

Author: Cidnee Stephen | Article Views: 298

11. Creating Powerful, Promotional Material on a Budget
January 30, 2009


Nothing saddens me more when I'm out at an event or opening my mail than seeing BRUTAL (that's right, BRUTAL) promotional material. Let me describe it. First, like something out of a horror movie, I find myself staring at a home made business card or worse, the tri-fold brochure (start the creepy music). At the top is what can only be described as an abhoration (spell-check doesn't like this word, but I do) that is supposed to be a logo (enter the hallowing scream), that was obviously developed by a 5 year old (correction a 5 year old could probably have done better). Next I see so many fonts ... (read more)

Author: Cidnee Stephen | Article Views: 386

12. What is Social Media Marketing?
January 30, 2009


The key with social media is a bit like your holidays vs. work days. A nice balance can make a world of difference. Too much will keep you hiding behind a computer and too little - well chances are you won't know what you are missing out on! As a marketer, I find this topic overwhelms and confuses many business owners. Quite frankly, even in the marketing world - the jury is still out on the trends. But rest assured - social media is not going away. As our children grow up and take over corporate North America, the names of the tools may change, but the overall usage will only become more ... (read more)

Author: Cidnee Stephen | Article Views: 314

13. Beware of the Numbers Game
January 30, 2009


If any of you have ever been so lucky to attend a multi-level presentation or even better a pyramid scheme, you are well aware of the Numbers Game. I always think about it when I recall an old Faberge Shampoo commercial where a women "tells 2 friends and they tell 2 friends and so on and so on and so on". A lot of times with referrals we think that if we have this base of clients and they can refer us, then we will have more clients who will refer us and so on and so on too. But you know this isn't what really happens in your business, does it? If you think about where your referrals hav... (read more)

Author: Cidnee Stephen | Article Views: 313

14. Balancing Your Marketing Portfolio
January 30, 2009


So you have some money to spend on marketing. The big question is, how do you know what to spend it on to minimize risk and maximize return? The answer is through your balanced marketing portfolio. We all understand the importance of having a balanced financial portfolio, but what about our marketing portfolio? If we invest the bulk of our marketing in limited activities, we are putting ourselves at risk of achieving a less than desirable return on our investment. While in finance we want to balance risk and return, in marketing we want to balance 3 crucial elements – control, cost ... (read more)

Author: Cidnee Stephen | Article Views: 295

15. Are You Guilty of One-Dimensional Marketing?
January 29, 2009


Here’s a bold statement. There is no such thing as a bad marketing tool, just bad planning. You can choose skywriting, bus benches, TV or the web and it CAN work, if you know the buying patterns of your ideal client and you don’t fall victim to what I call one-dimensional marketing. Whenever we start working with clients on building a small business marketing system, we go through a period of discovery. During this phase, one question we like to ask is what the client has done to date in the way of marketing. A common answer goes something like this, “well we tried sending out postcar... (read more)

Author: Cidnee Stephen | Article Views: 339

16. Defining Article Marketing for your Legitimate Work From Home Business
January 29, 2009


One of the most incredible strategies ever to be incorporated with online advertising your legitimate work from home business is article marketing. It has proven time and again to be the most cost-efficient and most effective of them. Do you know what article marketing can do for your legitimate work from home business? By the term itself, you probably would know what this kind of marketing is about. By writing articles that are content-rich, you will be able to reach more people online. Not only that, you will be able to project a credible image to those who may have happened upon your arti... (read more)

Author: brian wisz | Article Views: 213

17. The Best Loss Mitigation Leads
January 29, 2009


Whether you are a beginner or expert in the mortgage business CallComLeads can be your companion towards great success. We will guide new venturers how to jumpstart their newly-founded business and take a permanent niche in the industry. We will also aide existing companies toward developing that competitive advantage to soar above the competition. You can be confident that every loan mitigation lead CallComLeads will provide you is interested in your services and is in dire need of loan modification. However, the homeowner must be over the hardship that put them in that position in the f... (read more)

Author: Darewin Ocampo | Article Views: 380

18. Movie Posters Sells Movies
January 29, 2009


Tom Cruise, Will Smith, Julia Roberts, Russel Crowe – all big names. But do you ever wonder why movie celebrities have fame, power and fortune? Because movies are big business. Making movies and selling them is business. As a business, movies have to be a hit in the box office. To achieve this, the movie industry has to develop new and innovative ways to sell their products. A million dollar cast does not guarantee a hit but a good promotional campaign can. One of the more popular campaign tools that most movie producers resort to is posters. Like for any other business, poster printing m... (read more)

Author: Colleen Davis | Article Views: 389