1. Top Ten Frugal Ways To Market Your Small Business
February 26, 2004


Most, if not all, small businesses are built on a budget. Available funds must be used to buy technology, additional phone lines and marketing materials such as business cards. In this article you will find ten low cost or no cost tips that will help you get your first customer and build your business. 1) Obtain free or low cost business cards at a company such as www.VistaPrint.com. Add an explanatory tag line to identify your product or service. While you are running your normal errands drop off a business card at every business you see such as drycleaners, restaurants, gyms, etc. ... (read more)

Author: Bonnie Jo Davis | Article Views: 3880

2. Do-It-Yourself Public Relations
February 26, 2004


“Advertising is what you pay for. Publicity is what you pray for.” What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion? One thing is for certain. You may or may not have a budget for marketing and promotion but you want to get the most bang for your buck. Stretch your budget by developing a low cost public relations campaign that you can handle in house. Publicity is a much more powerful tool than advertising and a successful campaign lends credibility to you... (read more)

Author: Bonnie Jo Davis | Article Views: 3886

3. Solve Your Health Care Headaches With A PEO!
February 26, 2004


There are many complications to being a small business owner but none so pressing as the need for health, dental and life insurance. Many small business owners obtain coverage through the employment of their spouse. However, there are just as many small business owners who are not married, whose spouse is also self employed or not offered benefits through their employer. Another option for a small business owner is to partner with a Professional Employer Organization (PEO). PEO’s, also known as employee leasing companies, handle the human resources functions of companies of any size but ... (read more)

Author: Bonnie Jo Davis | Article Views: 3900

4. Four Tips For Getting More Mileage From Your Articles
February 26, 2004


It has become common knowledge that the smartest and most effective free method of advertising your business and services is to write and submit articles to the over 400,000 e-zines currently on the ‘net. There are even several e-books written on the topic, including mine, that will help you take advantage of this effective technique. What do you do next after you’ve invested the hours necessary to research, write, proofread, edit and submit your article to thousands of e-zine publishers? I recommend several methods of recycling articles to clients who utilize my article submission servic... (read more)

Author: Bonnie Jo Davis | Article Views: 3876

5. Reaping The Amazing Benefits Of Writing E-Zine Articles
February 26, 2004


Marketing on a budget is tough. This is a universal truth that all small business owners face. The most effective small business frugal marketing strategy available is writing and submitting articles to web sites, e-zines, magazines and newsletters. Listed below are some of the amazing benefits you can gain by using this technique. 1) Article creation and submission is a totally free marketing method! The only cost is a few hours of your time to write an article and offer it for publication. 2) Well written articles position the author as an expert while increasing credibility and ... (read more)

Author: Bonnie Jo Davis | Article Views: 3919

6. Need Article Ideas?
February 26, 2004


Writer's block...need I say more? Every writer experiences writer's block at one time or another. For a writer using the marketing with articles technique the block often starts with trying to generate a new article idea. There are many creative ways to discover article ideas no matter what your topic and we'll cover several of them below. Your first step in finding article ideas should be to create a "swipe file." Copywriters initially used swipe files for collecting examples of outstanding copywriting techniques. Swipe files included clippings from magazines, direct mail pieces, copi... (read more)

Author: Bonnie Jo Davis | Article Views: 3895

7. Top 10 E's to Motivate and Influence an Audience
February 06, 2004


Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address(http://www.schrift.com) in hyperlink for other sites. Please send a courtesy link or email where you publish to sandra@schrift.com Thank you. _______________________________________________________ TITLE: Top 10 E’s to Motivate and Influence an Audience AUTHOR: Sandra Schrift CONTACT: sandra@schrift.com COPYRIGHT: ©2004 by Sandra Schrift. All rights reserved ________... (read more)

Author: Sandra Schrift | Article Views: 3822

8. How Can I Market With Articles If I Can't Write?
January 23, 2004


The shrewdest and most effective means of free advertising is through providing interesting and relevant information to your potential customers. You can do this easily by writing and distributing free reprint articles at various web sites around the 'net. There are literally thousands of e-zine and web site publishers actively searching for the interesting and informative articles you can craft in your area of expertise. Targeting the audiences of these publishers is an essential element of your cost-effective advertising and marketing strategy. I am convinced that anyone with a web sit... (read more)

Author: Bonnie Jo Davis | Article Views: 4053

9. How to Create Sizzling Speech and Book Titles
January 19, 2004


Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print free of charge, as long as you include my full signature file for ezines, and my Web site address(http://www.schrift.com) in hyperlink for other sites. Please send a courtesy link or email where you publish to sandra@schrift.com. Thank you. ___________________________________________________________ TITLE: How to Create Sizzling Speech and Book Titles AUTHOR: Sandra Schrift CONTACT: sandra@schrift.com COPYRIGHT: ©2006 by Sandra Schrift. All rights reserved ... (read more)

Author: Sandra Schrift | Article Views: 3918