1. Small Business Marketing Magic
March 22, 2005


Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn't have was cash. After careful research she found that marketing would cost more than all the other aspects of her business combined. Out came the credit cards, family loans and savings. After a few months the woman realized that she had mortgaged her future to the hilt and she still couldn't make enough money to buy her way out of debt. Sadly, she closed up shop and went back to a job she hated at an uncaring corporation. Fast... (read more)

Author: Bonnie Jo Davis | Article Views: 2157

2. Get Your Product to Market on Any Budget
March 20, 2005


A recent survey revealed that 40% of American workers have considered starting a business, but many fail to pursue their dreams due to funding constraints. While there are people who invest thousands of dollars to launch their businesses, there are just as many businesses that were started with just a few hundred dollars and some ingenuity. Michael Simmons, the founder of Kinko’s, rented a space the size of a closet near a college and started his business with a few spiral notebooks and a single copy machine. If he had waited until he had enough saved up to open a 4000 square foot store... (read more)

Author: Stephanie Chandler | Article Views: 2084

3. Tax Reduction Tips
March 15, 2005


In the rush to get tax returns prepared and filed by April 15th, many overpay their taxes. Following are a few tax reduction tips that could help you save a bundle. Tax Credit For Starting A Small Business Pension Plan Establishing a pension plan can help you retain important employees. What many business owners don’t realize is a tax credit can be claimed if the business has 100 or fewer employees. Meet this requirement and you can take a tax credit of up to $500 in each of the first three years of the plan. Tax credits are extremely valuable because they are deducted ... (read more)

Author: Richard A. Chapo | Article Views: 1965

4. The Secret to Writing Memorable Sales Copy
March 09, 2005


Want to know the secret to creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it? Then master the art of using words to create pictures in your customers' heads. If you can describe your products or services in such a way that it forms images in your customers' heads, well, then you've just created something that will last long after the marketing is over. Why else do novels stay with us for so long? Those "pictures" we see draw us into the world of the novel, and those pictures stay with us long after we've clo... (read more)

Author: Michele Pariza Wacek | Article Views: 2012

5. How to Select a Legitimate Home Business
March 08, 2005


With an increasing amount of scams on the internet posing as legitimate home businesses it is becoming more and more difficult to find a business opportunity that is not going to take your money and run. So how do you find a legitimate home business among all the scams and schemes? Below I have listed some things you should definitely look for when selecting a home business opportunity… Proven Business System - Is there a proven successful business system you can tap into and get up and running very quickly? You don't want to spend all of your time reinventing the wheel or trying t... (read more)

Author: Trent Brownrigg | Article Views: 2082