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It is likely that you are familiar with, and use Facebook, if you spend a portion of your time online. In a conversation about online activity, the question of whether or not you are on Facebook will generally come up. This is due to the explosion of social networking activity on the Internet. Your Facebook page nowadays is the equivalent of your online identity. How can this help marketers like you? It simply means that there is a pool of targeted audience that's on Facebook, just waiting to be tapped. There are a variety of activities that keep the millions of Facebook users coming back over and over, including playing games, meeting new people, and chatting with old and new friends. This is why people choose to do their social networking through Facebook, more than any other similar site. If you were able to get one word about your business to an audience that big, chances are that some of the traffic you get will convert. In this article we'll go over some of the ways you can use Facebook to your advantage. The way most companies will get people to see their business is to use the "social ads" service that Facebook offers. Social Ads are the simplest and most direct method of advertising on Facebook. One of the greatest parts of using a social ad is that you can choose which group of people you want to target specifically using interests, ages, or gender. This allows you to transform your marketing strategy into a super targeted strategy, and you won't have to try so hard to get people to click on your ad. This results in a high click-through-rate, which is going to make your site rank higher in search engines. Also, you have the freedom to add a picture to your ad, which is highly recommended, as it can get you a better CTR. How will you do that? An ad that has a picture with it gets more attention and thus gets a better response. What's more, you should make your ad copy the most enticing it can possibly be. There's always the option to hire a professional if you are afraid you don't know what you're doing. Social Ads is a favorite method of Facebook marketing, however, there are other techniques as well. You also have the option to create interest groups/pages. Facebook users enjoy being members of certain groups, or being fans of pages that spark their interests. You should be able to tap into this phenomenon and use it to promote your business. All you do is to create a Facebook group/page that contains information about your business written in a way that is direct and entertaining. Next, your goal is to get users to become members of your group or fans of your company's page. You can directly invite people to your group but there is no way to do this if you create page instead. In this instance, you can use other means of advertisement to divert visitors there. If you manage to launch it successfully, the reaction that you receive will be astounding, regardless of whether you start a page or a group. All in all, Facebook can virally spread the word about your business and take it to the next level. With the access to no cost strategies for driving prospective customers to your site, Facebook offers alternatives to those without advertising dollars to spend. Leila Novembre is a well-known author, She used to write the articles and blogs on different topics like marketing, online business, home business, network marketing etc .She has done a great work on topics such as celebrating home and WorldVentures
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