It’s not every day a CEO uses his own wedding as part of a commercial. Eric Beans, the CEO of Texting Base, filmed a commercial by using footage from his own wedding. The commercial showcased the various features that the software has to offer. On August 29, 2015, at the Florida Aquarium, the couple said “I do” in front of all of their guests. It was captured on video and the commercial includes a lot of this footage, which can be seen here: https://www.youtube.com/watch?v=X8MAybDECrg |
“Many couples crack during a wedding because of all the pressure and I was determined that wouldn’t happen with us,” comments CEO Eric Beans. Texts were created a week ahead of time to go to the different groups. This meant that the vendors received texts with the information they needed. The wedding party received texts with what to wear and the times for each wedding event. Even the guests were set up as a group and they received texts providing information on timeline and parking.
The premise of the commercial is that by scheduling the communication ahead of time, the texts allowed everyone to find out what they needed to know. It also took the pressure off the bride so she wasn’t receiving phone calls and texts all day long with common questions. Proactively answering questions reduced stress considerably.
The clips of the wedding also made it personal. The commercial features aspects of the couple getting ready, the ceremony and the reception. It highlighted the benefits of Texting Base as a text messaging service. Finally, It was proof that the CEO had full confidence in in this product to use it for his own wedding.
“This is not about commercializing our wedding.,” said Beans, “I wanted to showcase the power of the product with real life applications in a meaningful way. Texting Base is about building personal relationships and efficiency, and utilizing my wedding footage is efficient.”
About Texting Base Inc.
Texting Base, Inc. is an SMS Marketing Automation Platform. Texting Base, Inc. specializes in personalizing and scheduling group texts. The company was founded in 2012 and has headquarters in Orlando, Florida.
Eric Beans, CEO & Founder
Company: Texting Base Inc.
Address: 4767 New Broad Street, Orlando, FL 32814
Telephone: 1-844-4-Texting or 844-483-9846
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