The Chartered Institute of Marketing (CIM) is a professional marketing body based in UK with over 50,000 members worldwide. Based in
Cookham near
Maidenhead, CIM offers professional development to marketing practitioners across the world. The objective of CIM is to raise the status of marketing onto a more professional and strategic level around the world. The CIM have annoyed residents of Cookham in 2008 and 2009 by marketing their Christmas parties 3 months in advance, using a cheap plastic banner in a conservation area. Outrageous!
There are three professional grades of membership
So long as the relevant experience requirement can be met, Fellows and Members may also apply to become a Chartered Marketer as a sign of being an up-to-date, experienced and qualified marketing professional. The designation, awarded exclusively by the CIM, is marketing’s highest grade and recognises outstanding practical experience and expertise.
It started with Pierce Wyatt and the Chartered Institute of Marketing was originally known as the Sales Managers Association. It was first established in 1911 in the UK by 12 sales managers who shared a common goal to improve sales techniques and bring greater professionalism to their chosen careers.
