Search Results - ComScore
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comScore ( NASDAQ&_160; SCOR) is an internet marketing research company providing marketing data and services to many of the Internet's largest businesses. [1] comScore tracks all internet data on its surveyed computers in order to study online behavior. comScore Networks was founded in August 1999 in Reston, Virginia.[2] The company was co-founded by Gian Fulgoni, who was for many years the CEO of Information Resources (one of the world's largest market research companies) and Magid Abraham, who was also an ex-IRI employee and had served as President of IRI in the mid-1990s. Magid and Gian came up with the idea while working with one of the original investors in the company, Mike Santer, who thought up the concept of creating a very large consumer panel online to track online commerce. The problem was that the traditional methods in which companies were tracking online behavior would not work in tracking commerce, because of the lower incidence of buying online. Normal panels in tracking visitation would be around 20-30K and, with less than 2-3% of the population buying online, the panel size needed to be at least 1-2MM. They decided to build a very large panel using more aggressive recruiting methodology and managing for the error by using advanced statistical methods and controls. Years and tens of millions of dollars went into finding the best ways to measure online buying and other behaviors, plus the level of accuracy required for Fortune 1000 companies to buy. In 2000, comScore bought certain assets and the customer agreements of PCData of Reston, Virginia. PCData was among the earliest Web measurement firms, but increasing competitive challenges (including a threat of a patent infringement lawsuit by industry pioneer Media Metrix) put PCData's future in doubt. The acquisition of PCData's large customer base helped accelerate the growth of comScore's syndicated measurement service, which was widely considered to be more accurate than the service which PCData technology previously delivered.
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Showing 1 to 25 of 27 Articles matching 'ComScore' in related articles. |
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1. Online Holiday Shopping Sales Meet Record Breaking Expectations
September 21, 2009
As the dollar figures pour in and the numbers are tabulated and with business analysts predicting a record breaking online holiday shopping season, it appears the projections were right on target.
Although the final holiday shopping sales figures aren't in yet, preliminary reports from a wide spectrum of sources point to online sales that have met expectations and will make e-tailers, large and small, very satisfied with the results.
According to comScore, the latest "2005 Online Holiday Shopping Update" reflects that non-travel spending for the first 46 days of the holiday season (Novem... (read more)
Author: William Doyle
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2. Online Video Advertising; Another Marketing Line-Item Or Top Budget Priority?
August 31, 2009
A lot of research is being released these days about the rise of online video advertising.? Recent research from comScore and dunnhumbyUSA shows online advertising is as good as TV advertising, at least when it comes to supporting the marketing of products in the consumer packaged goods category.?
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This is just one of several studies recently that reinforces the hopes for the sharp growth expected in online video advertising in coming years.? eMarketer predicted an annual growth of 40 percent in online video advertising in the next four years.? So what does this mean for small business... (read more)
Author: Laura Thornquist
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3. Blog Posting
July 24, 2009
Blogs became an everyday activity for many people around the world where they can share their feelings, experiences, and many more.Business blogging became a powerful tool to target customers, and to increase sales for businesses. According to comScore 2008, 77.7 million unique visitors in U.S. out of total 188.9 millions Internet audiences are bloggers. And 77% of total active Internet users read blogs.Blogs help in enhancing website traffic, and can be a self-improvement tool.|Personal bloggers use blogs for various purposes.Businesses use blogs in building good customer relation as well as ... (read more)
Author: Diana Warner
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4. Physical How to
July 21, 2009
How to Modify Your YouTube Visual Communicationvideo Recording Views Everyone wants to copulate how they pot decrease increment their YouTube recordingtelevision views. In That Location ar numerous slipway to process your YouTube telecasting views just the Charles Herbert Best structure ar the unnatural unbleached shipway. Reportedaccordant to Comscore sixteen.digit 1000000000 videos were watched inwards Apr of 2009, and that was upwards 16% from the time period earlier. Create By Mental Act, with the passing play of Michael Michael Joe Jackson how many a billions of videos ar existence watch... (read more)
Author: Anderson Wyatt
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5. Scouting Your Competition
June 08, 2009
Understanding what consumers think about your competition, identifying the consumers who are visiting your competitors’ websites, and determining what factors have drawn these consumers to your rival brands can provide your own brand with the facts it needs to build a better marketing beast. By utilizing tools like BuzzMetrics and comScore, you can gather the data you’ll need to identify the consumers visiting your competition’s websites, what brings them to these sites, and what consumers are saying about your competitors. With this information in hand, you will be better able to determine ... (read more)
Author: Christy Belden
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6. The free online games market place will hold out the worldwide recession
May 27, 2009
Free is low-priced and many individuals have grew to play online games on free flash portal site websites. While the funds went to wreck in October 2008, free online games industry was doing more welfares. Most of the online campaigning services have seen their incomes glide dramatically but not the online gaming internet sites. The online gaming flash portals found showing advertising views spike out to more than 29% checking to Comscore who did the theme earlier in 2009. The condition free online games apply for break-time actual games to play or mini games downloadable from flash port... (read more)
Author: writox tiktik
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7. The free online games market will survive
April 20, 2009
Free is affordable and many people have turned to play online games on free flash portal websites. While the stocks started to crash in October 2008, casual games industry was doing more benefits. Most of the online advertising services have seen their incomes slide dramatically but not the online gaming sites. The online gaming flash portals saw display advertising views spike to more than 29% according to Comscore who did the report earlier in 2009. The term casual games apply for break-time online games to play or mini games downloadable from flash portal games. With Americans tightening... (read more)
Author: wil smith
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8. Online Games Find Success in a Recession
February 11, 2009
Even as the economy takes a tumble, the popularity of online games is on the rise. Online game properties continue to see positive growth as Americans turn to ad-supported games as a form of affordable escapism. Nearly 86-million Americans visited online game sites in December 2008, a 27 percent increase over the previous year, reports comScore, Inc., a leader in measuring the digital world. While these numbers are astonishing on their own, comScore also reports that the total time spent playing online games increased by 42 percent. This means more people are playing online games an... (read more)
Author: R.L. Fielding
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9. The Right Way to Make Videos of Computer Screen
December 12, 2008
U.S. Internet users watched 13.5 billion online videos during October, marking a 45 percent increase compared to a year ago, according to comScore Video Metrix. Lots of YouTube users are keen on making video tutorials and sharing them on YouTube. Do you know how to make videos like this and share them on YouTube? Record computer screen with a DV or a Camera? “How to record my computer screen with a camera or DV? I would like to record things happened on my screen with a camera. But the video come out is blurring.” –Ask Yahoo! I saw questions like thi... (read more)
Author: Adward Chan
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10. Online Videos Viewed In US Reached 11 Billion In April 2008
October 13, 2008
The number of online videos viewed in US is increasing every month. According to a study conducted by comScore, the online videos viewed in the US reached 11 billion in April 2008 from 9.8 billion in January 2008. Youtube.com accounts for more than 4 billion of the total videos viewed online.
• Number of online videos viewed in the US increased The Internet users viewing videos online in US have increased in the past four months. According to the study, about 11 billion videos have been viewed online in the US in April 2008. Nearly 135 million Internet users watched on an average of 82 v... (read more)
Author: nate rodnay
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11. World's First Social Networking Site Throne Changed Hands: Facebook Replace Myspace
September 08, 2008
The world's first social networking sites throne changed hands. According to market researcher comScore released the latest data indicate that, Facebook user capacity of 132 million people, beyond Myspace owned by News Corp. Myspace's users is amount of 118 million.
As to June of this year, the number of new subscribers increased 153% more than the same period of last year. Europe, Asia, the Middle East and Latin America Mainly to promote the growth of users. Facebook users in North America, volume grew 38 percent, while MySpace is only 3 percent.
Facebook provides translation tools ... (read more)
Author: Angulo Fu
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12. GOOGLE FOR ! SEO
August 24, 2008
Part one, titled "SEO For MSN" covered optimizing your website to rank highly on MSN, while part two, titled "SEO For Yahoo!" covered optimizing your website to rank on Yahoo!. In this article we will cover optimizing your website for Google.
I likely don't even need to mention that Google is currently the largest of all the search engines with ComScore Media estimating this giant to be responsible for 42.7% of all online searches in March of 2006. For this reason people tend to view Google as the engine to rank on. While this point is debatable (let's remember that there's still 57.3% o... (read more)
Author: JAIPY PADDA
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13. Online advertising data raise privacy concernsOnline advertising data raise privacy concerns
August 20, 2008
Online advertising data raise privacy concerns From:http://www.electronics-in-china.com/buy-computer/ Key words: products, consumer, comapny The reach of online advertising is growing as consumers, especially younger ones, move online for content and consumption. But how to gauge the success of online ads.
It's not just about measuring mouse clicks that result in purchases via the Internet, said Andrew Lipsman of U.S.-based ComScore, which studies ways the Internet is used
"If you are trying to measure your ad campaign in clicks, you are completely missing the impact," said Lipsma... (read more)
Author: too too1
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14. Internet marketing -- how to take care of traffic and competition
August 12, 2008
Did you know that majority of web traffic to a website comes from search engines? In a study conducted by ComScore Media Metrix in 200, shows that 37% of people who use the Internet use Google first to mine information from the web. Yahoo comes in next with 30% and the rest uses AskJeeves, AOL, MSN and other search engines. The goal of Internet sites is to get indexed with search engines, preferably Google and Yahoo since these are the two biggest search engines in the Internet and are the biggest source of traffic.
Now you need to keep in mind that there are millions of pages on the Inte... (read more)
Author: Harminder kaur
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15. Jewelry Web Site Traffic Up 9% in May
July 30, 2008
jewelry Web flowers and gifts Flowers/gifts/greetings site MSN Shopping
Mother’s Day contributed to a boost in activity for jewelry Web sites in May, according to an Internet data measurement company. The online category of jewelry/luxury goods/accessories saw an increase of 9 percent over April to 17.5 million visitors, according to data from the comScore Media Metrix service. “Mother’s Day was a key driver of Web activity in May, as the convenience of online shopping for flowers and gifts drew many to retail sites,” said Jack Flanagan, executive vice president of comS... (read more)
Author: ueb yanglulu
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16. Play Games Online Free - The Games Lovers Paradise
May 29, 2008
Gaming, especially playing free games online has made tremendous progress and is here to stay for a long time to come.
Rapidly replacing most other forms of entertainment such as Televison and even traditional gaming consoles , it is addictive,cheap and most importantly FREE.
A recent comScore survey confirmed the impact of internet games is felt in wider sections of society. They discovered a large percentage of older gamers - just under 53% - of them were women. So what's the draw of these games? First and foremost, they are fun and it is an opprortunity for the busy Mom to forget ... (read more)
Author: Bob Flushman
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17. Internet is the Place for Auto Insurance
March 31, 2008
Almost every part of our lives has been impacted by the Internet in some fashion, but comScore, a company that specializes in analyzing trends in the online world released a study earlier this month that shows the 'net has become the place to shop for auto insurance, and not just for a few geeky members of society.
The numbers comScore amassed show that connected consumers made 32 million requests for online insurance quotes in 2007, and purchased 2 million policies. These numbers represent increases of 15% and 37%, respectively, since 2006. Since 2004, the total number of requests for o... (read more)
Author: Rob Parker
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18. Popular instant-messaging service
January 27, 2008
Currently,AOL Instant Messenger (AIM) is the most popular instant-messaging service in use in the United States. Precise numbers are hard to determine, but comScore judged that AIM has 54 million users as of July 2005, giving it a significant market presence. AIM is the big name in the IM world, there is no doubt about that. Although not the first IM service, AIM has the largest number of users with its existing America Online user base and the millions of others who registered just to use its chat client. AIM gave users the ability to log into any computer across the world that had the AIM cl... (read more)
Author: sulamita berrezi
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19. Guide To Singles Dating Online
December 05, 2007
Singles dating online is a regular occurrence nowadays. A number of singles these days has been considering online dating. Proof to that fact is the growing number of people who are into it. As a matter of fact, in a recent survey, 26% of all internet users in the U.S. which accounts for around 39 million Americans visited personals website in December, 2003. This is according to web measurement firm comScore Media Metrix.
Singles dating online is just an application of technology in personal matters. Since in this generation, everybody has access to a computer. It didn’t take long for o... (read more)
Author: May Tan
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20. Online Shopping Boom
November 29, 2007
ComScore has just announced that US shoppers have broken the record for online shopping. The Monday after the US Thanksgiving holiday has come to be known as “Cyber Monday”, as online shoppers cash in on holiday specials. This year UK shoppers spent over $733 million in 24 hours.
ComScore’s appropriately named report, “Holiday Season e-Commerce” has announced that since the 1st of November, 2007, over 10.7 billion dollars have been spent online.
The day was named “Cyber Monday” as it previously been recorded as the day when most US residents start doing their Christmas shopping. W... (read more)
Author: Celeste Yates
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21. The making of the best online dating service
November 06, 2007
Online dating has during recent years gain importance among the internet users. According to a survey by Online Publishers Association and comScore Networks, US residents spend around $500 million in 2005 on online dating. But what make the best online dating service? There are various attributes that people will seek from the best online dating service namely the ability to preview members before signing, clear billing strategies and enhance privacy features. The majority of online dating site do not allow members to have a preview of the people that are already registered on their networks... (read more)
Author: jason hobbs
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22. Social Networking Catching on among Baby Boomers
October 30, 2007
Once the nearly exclusive domain of teenagers and the under 30 crowd, social networking has been embraced by the aging baby boomer generation. Certain sites seem to be benefiting more than others in the war for market share of this valued and wealthy generation, and the race is far from over. The dramatic success of those Internet categories is apparent from a recent online-traffic analysis provided by market research firm ComScore Media Metrix, which examined visitor growth rates among the 50 top Web sites over the past year. As of December 2007, it was a busy month for social networ... (read more)
Author: robert cefail
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23. How to Build a Good Customer Relationship with Web Internet Marketing
October 18, 2007
Earlier this year global information provider comScore Network revealed that in 2006 ecommerce revenue passed the 100 billion dollars mark. While this may not be a big deal in the offline world, this is a significant milestone for web internet marketing.
That doesn't mean of course people are going to stop going to Macy's or Wal-Mart. For many people there is something wonderfully familiar about going inside a store. Whether face to face customer service and support, actually being able to touch the products or just getting out of the house, the reality is ecommerce in many ways will neve... (read more)
Author: Daryl Campbell
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24. Internet Marketing Millions - The SECRET Truth of Earning Millions on the Internet
July 30, 2007
Nearly 75% of US Internet Users watched an average of 158 minutes of an online video in May according to ComScore Inc. This tells me that Internet Users are looking for Online Solutions to Make Money Online. If you’re one of those seeking the truth about Online Marketing, here’s your chance.
Reality marketing offers systematic strategies for making money online. When Online Marketing Gurus tell it like it is, people listen. People learn from the wisdom and experience of others.
So, what is the juicy secret that keeps Internet Gurus hitching up their pants and working through t... (read more)
Author: Jan Verhoeff
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25. Online dating services are an extremely popular form of dating today
February 25, 2007
In a study conducted by the Online Publishers Association and comScore Networks, it was determined that people in the United States alone spent over 450 million dollars on online dating and personals services in 2004, which ranks online dating as the largest portion of paid content on the internet today. As of the beginning of 2007, there are more than a thousand different dating sites available. Some of the most popular sites include Match.com, eHarmony, Yahoo Personals, and American Singles. Though there have been forms of online dating occurring since the beginning of the internet, there... (read more)
Author: Peter Gitundu
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