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1. The Rise of Cyber Monday February 02, 2012 Cars as well as luxury items Athletic gear and equipment Gold and Diamonds Children and baby furniture, clothing Matches and books Furniture And that's simply start. Furthermore, it is estimated that 21% of Internet shoppers, tells comScore. com, expect to spend more money purchasing gifts using the web this year, than last. Find out how to tap into, and get, your part of that incredible pie? Here's 7 Valuable Marketing Ideas for kickoff Black Friday and Cyber Saturday to successfully take your biz over the holidays and beyond: 1. Create an email campaign starting with Black ... (read more) Author: Cleveland Beck

2. Record Cyber Monday January 27, 2012 Cars as well as luxury items Sports gear and equipment Gold and Expensive jewelry Children and baby furniture, clothing Games and books Furniture And that's only to start. Furthermore, an estimated 21% of Internet shoppers, states comScore. com, expect to spend more money purchasing gifts on the internet this year, than last. How does one tap into, and get, your little bit of that incredible pie? Here's 7 Valuable Marketing Ways to kickoff Black Friday and Cyber Monday to successfully take your biz with the holidays and beyond: 1. Create an email campaign starting with Black ... (read more) Author: Harris Ware

3. Play childish games Online Free The Games Lovers Heaven January 26, 2012 Gaming, particularly playing free games on the web has made tremendous improvement and is not going anywhere soon for a long period to be able to come. Rapidly changing most other kinds of entertainment for example Televison as well as traditional gaming games consoles, it really is addictive,cheap and many significantly FREE A current comScore survey confirmed the effect of internet online games is felt in broader sections of culture. They discovered a lot of old gamers - just below 53% - of these were females. So what's the particular draw of these online games? First as well as foremost, th... (read more) Author: Clinton Riley

4. Fashion jewelry ranks top online product category January 24, 2012 Fashion jewelry was among the top-performing online product categories that each saw 15 per cent growth in sale during July-Sept 2011 over the previous year, according to ComScore. A global leading digital business analyst said in a report for public consumption that third quarter saw an overall 13 per cent growth in ecommerce to $36 billion from $32 billion in the corresponding period of last year. It may be worthwhile to remember that the market researcher pointed out change in consumer buying behavior and that consumers relied on online mediums to gather product and pricing... (read more) Author: Tariq Saeedi

5. 4 Reasons Your Brand Wants Pinterest January 24, 2012 Like Tumblr, Pinterest is an up-and-coming social media site that is definitely catching the eye of many marketers.  Not only is it growing in its number of users, they’re spending more and more time on the site.  A comScore study found that the amount of time the average user spent on the site between May and October of last year increased by an impressive 512% to 72.1 minutes per month.  An image-sharing social pin-up board, Pinterst is growing fast, and it has lots of marketing potential.  Here’s how you can use it for your brand: 1) Promote products – While you can’t actually sell ite... (read more) Author: Venpop Venpop

6. Improve Search Rankings by Choosing a Professional Traduction January 23, 2012 There is no doubt that English is the most popular language that is spoken across the whole world wide web. But if you thought that it is the only language that is spoken, you couldn’t have been farther from the truth. A recent data released by comScore states that the France is the second largest country with a high online retail penetration. And the affinity of the French towards their language is legendary. If you are into ecommerce business and are looking to widen your base, it makes sense to display content in more languages than one.There are several software that help in traduction; bu... (read more) Author: David Andrews

7. Does it Make Sense to Traduire Your Site January 13, 2012 Online retailers looking to appeal to a wider audience ought to speak the language of the natives. It is dumb to assume that English is the only language of communication in the internet. A majority of audiences in the world speak languages other than English. France for instance, is a country where the internet dominates. A recent study by comScore has revealed that France ranks second in terms retail penetration. More than 87 per cent of people in the country choose to shop through online retail shops. Wouldn’t it make business sense to traduire in French so as to appeal the French audience?... (read more) Author: David Andrews

8. News of Facebook 1 trillion page views is wrong January 12, 2012 Google-owned DoubleClick Ad Planner’s report that Facebook received 1 trillion page views in June has turned out to be incorrect. In fact, estimates by Internet marketing research firm ComScore suggest that the actual number of page views is 457.4 billion, less than half as many. Comscore data, widely accepted as an authentic source, pegs the number of page views at 457.4 billion for Facebook in June. That’s way off from the stupendous feat initially reported. The discrepancy:- If Comscore’s version is to be believed, it is the user’s inaccurate cookies information that spoiled the D... (read more) Author: Ritika Sharma

9. SEO Is Critical- If You Want Your Site To Be Found. Here Are Some SEO Tips To Help! January 04, 2012 According to comScore, online retail sales rose by 13 percent in the third quarter of 2011 compared to that same quarter last year. That marks the eighth straight quarter of growth. It is clear to see why retailers must have a well designed website available for customers and for their website to be found on major search engines. Unfortunately, the web is full of invisible websites. The owners did not intent to have these websites hidden away. In fact, they probably a lot of time and effort designing them. Despite all their hard work, they have overlooked one key critical aspect to help ... (read more) Author: Shawn Grant

10. Benefits of Mobile Website for an Automotive Business December 21, 2011 The present period of mobile revolution provides an opportunity for businesses to capitalize on the mobile marketing strategies. According to comScore, nearly 73 million Americans accessed Internet through their smartphones in 2010. The rise of smartphone usage for accessing Internet has made mobile web presence a competitive necessity for every business. When it comes to automotive businesses, mobile websites aid greatly in improving business as automobiles are widely searched products over mobile Internet. Moreover, due to the easy access of mobile Internet, cell phone users also use it... (read more) Author: Nate Rodney

11. Holiday sales: daily deals abound December 19, 2011 Spending abounds as holiday season catches the speed. Online shoppers comb through hot deals in their towns for event tickets, gifts, knick-knacks, or delicious meals as they know daily deals are the right choice for them to buy products at below market prices. Exciting customers also line up at retail stores to grab the holiday bargains. At least, internet retailers are ringing up the cheers of shoppers this holiday season. ComScore, a leading digital world researcher, has recorded nine billion dollars sales in first 20 days of November and forecast the figures would grow to $37 bill... (read more) Author: Tariq Saeedi

12. Multi-Carrier Strategy Is More Conducive To Response iPhone Android Challenge December 18, 2011 Multi-Carrier Strategy Is More Conducive To Response iPhone Android Challenge First quarter of fiscal year 2011,the sales of the iPhone is over 16 million. Because Apple will start to sell iPhone from next month on the Verizon network, so next month's sales will certainly continue to grow. But some industry analysts believe that if Apple would like to more effectively respond to competitors, especially the challenge of Android phones, it should put the iPhone on more carrier networks to sell. Currently, iPhone is facing fierce challenges about the Google Android platform. A... (read more) Author: summer rihey

13. Benefits of Local SEO for Small Businesses December 16, 2011 A bulk of revenue for small businesses comes from its local area. Businesses must streamline their marketing strategies and efforts in such a way that the local market is thoroughly covered. Local Search Engine Optimization is a reliable marketing tool that gives business a feasible option to increase sales from its local area. A study by TMP/comScore has revealed that 61% of local searches lead to a purchase. It was also found that nearly 80% of the customers searching locally, follow up office via a phone call or in-store visit or a purchase. Customers these days are checking the detail... (read more) Author: Nate Rodney

14. Community SEO Growing To Great Significance for On the internet Businesses December 05, 2011 If there are still any worries about local SEO, let us put them to relax right now. Aside from the apparent fact that there are already local Yahoo and the google editions for almost every internet-connected nation in the world, do take a look at these statistics: - Comscore unveiled that eighty-two % (82%) of people who check out internet sites call an area number or check out the encompassing actual retail shop. - Comscore also included that sixty-six % (66%) of People go to Yahoo and the google to find local firms using geo-modifiers on their keywords. - Comscore further repo... (read more) Author: seocom chd

15. Consumer demand for PCs is slumping badly November 29, 2011 Consumer demand for PCs is slumping badly As more people do at least some of their holiday shopping online every year, retailers are looking to take advantage of digital deal-seekers -- not just on the much-ballyhooed Cyber Monday, but on Black Friday and even Thanksgiving Day.ComScore, the online analytics firm, is predicting that online spending is going to increase yet again VGP-BPS20/B holiday season.As the iPad eats away at personal computer sales, the PC appears to have found a potential savior in ... Apple? It's an unlikely source, but it's true. Ultrabooks, the ultra-thin notebook ... (read more) Author: karan zy

16. Black Friday online sales jump twenty six percent November 29, 2011 Initial numbers for Black Friday sales for internet retailers present a pretty rosy picture. Though Black Friday is considered as the biggest day of the year for brick-and-mortar retail stores, online retailers are also seeing phenomenal year-over-year growth. Retail e-commerce spending surged 26 percent on Black Friday compared with a year ago, internet research company comScore reported Sunday. Web retailers took in a total of $816 million on Black Friday, up from $648 million last year, making it the heaviest online spending day to date in 2011. Thanksgiving day, traditi... (read more) Author: Ritika Sharma

17. Cyber Monday off and running - Deals Deals November 28, 2011 NEW YORK (Dow Jones)--Retailers are expected to post a record $1.2 billion in online sales this Cyber Monday, only the second time a billion dollars in online commerce has occurred in one day. The estimate, by online tracker comScore, compares with last year's $1.03 billion and shows the power that Cyber Monday carries with holiday shoppers. Cyber Monday "is increasing in importance, with virtually all retailers getting involved and more consumers knowing about it as a day for big discounts," said comScore analyst Andrew Lipsman. "And we are seeing some strength in retail spending as savin... (read more) Author: Keith Cangiar

18. Visitors From Outside Boost India's Local News Destinations November 25, 2011 MUMBAI, INDIA: comScore, Inc has released a report on visitation to local sites in India by online users from outside of the country. The report found that among the top local news destinations in India, most brands saw non-residents contribute a significant share of global visitors with 36.2% of The Times of India's global audience and 31.6% of Oneindia's audience originating from outside the country. Other sites including those within the portals, financial and sports categories, also saw significant non-resident traffic drive their global audience reach. With many local sites attr... (read more) Author: Jelin Liza

19. Thanksgiving Day Deals making shopping easy November 24, 2011 As the Thanksgiving Day has come round the corner, retailers are joining forces with daily deal sites to give renewed gastronomic experiences and family recreational services to the daily deals enthusiasts. Will ecommerce see hyperactive shopping in the Thanksgiving week, is a question being probed by the consumer market analysts. ComScore had recorded $407 million online spending related to the day in 2010, indicating a 28 per cent spurt from $318 million in 2009. The upward trend may continue this year or revert downward depending on the price attractions offered to consume... (read more) Author: Tariq Saeedi

20. Home Guidance friends of your fans on Facebook! November 20, 2011 Many companies of all sizes have chosen to use Facebook to improve its brand image, and to extend their brand reach. These brands are mainly concerned with accumulating the highest total possible number of fans through "like". Brands need to be more aware of the importance of the friends of their own fans. According to a new report by comScore and Facebook, marks the realization of Facebook marketing can experience great benefits friends pointing to his fans on Facebook. Some statistics of Facebook for you to consider: • Facebook users spend 27% of the time newsfeeds navigation pag... (read more) Author: James Blunt

21. Android Market Share Hit's 40% - comScore November 19, 2011 Google’s Android platform has topped 40 percent market share in June up from 38 percent in May, said comScore. Apple’s iOS remained No. 2 with 26.6 percent share. Google’s (NASDAQ:GOOG) Android operating system may be facing lawsuits on multiple fronts, but it’s still the top draw in the U.S., according to comScore. The research firm estimates that 78.5 million people in the U.S. owned smart phones during the three months ended in June 2011, up 8 percent from the preceding three-month period. Thanks to its ubiquity across multiple carriers and hundreds of handsets, Android represented 40 ... (read more) Author: Gary Smith

22. The Most Popular Social Networks and Who is On Them November 18, 2011 How much time do you spend online? According to a time use survey compiled by comScore Media Metric, the average American spends 33.9 hours on the Internet every week. Depending on age and other demographics, this number can double! And for those lucky individuals whose occupations rely primarily on computers: the Internet commands their lives and they are never not connected. Computers have drastically changed the technological landscape. The Internet has facilitated efficiency in a number of offline processes. We use the web to communicate with our family, friends and business acqu... (read more) Author: Caitlin Rambo

23. Formulated lifetime model for agency compensation to boost sales productivity November 16, 2011 The client is a leading insurer selling auto and home insurance products through a network of independent agents and brokers. According to the comScore 2011 online automobile insurance report, while the most frequently used method of initial auto insurance policy purchases continues to be going through a local insurance agent in person (43 percent), the Internet is gaining popularity and bagging a larger share of the initial intake market. Although the Internet is fast becoming a popular method of purchasing auto insurance, many consumers still choose to purchase offline. Even consumers w... (read more) Author: WNS Global Services

24. Brands and Business via Social Networking Service Popularity November 15, 2011 According to the recent report, mobile social networking service jumped 37 percent since August. The reports say that 72 million Americans accessed social mediaor blogs using their mobile devices. In the booming smart phone and attractive social networking application’s market, comScore estimated that nearly one-third of all the mobile users in U.S access social media through their smart phones on a regular basis. Over a year, popular social networking sites such as Facebook, Twitter and LinkedIn showed tremendous growth of audience by 50 percent, 75 percent and 69 percent, respectively. More... (read more) Author: Turtlejet Inc

25. Is "hosting" or "posting" your videos best for marketing them? November 12, 2011 Watching video content has surpassed search as the most popular activity online. (Source: comScore) But good video production is not enough alone, just because you create a video doesn't automatically mean people will find it. So you need to ensure it is optimised. There are two key types of video search engine optimisation (video SEO): Posted Video SEO and Hosted Video SEO. 1) Posted Video SEO. Here the strategy is simply about numbers - getting as many views to your video as possible. The best way to do this is to take advantage of the massive audiences of video sharing websit... (read more) Author: Erik delly

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