When you’re first launching your business, you’ve got a lot to do in order to lay the foundation for your brand. But once you’ve got your logo designed (hurrah!) you’ll feel like you’ve got the most essential piece of your branding locked into place. |
And now, chances are, you’re probably looking at said logo, scratching your head, and thinking… “ok, now what?”.
Designing your logo is just the first step in the process of launching your brand—but by no means is it the last step. It’s everything that happens after you design the logo—the whole “bringing your brand to life” process—that’s really going to determine whether your brand sinks or swims.
But if you’re like most companies out there, you’re not sure what, exactly, to do after taking that first step. How do you take your logo and use it to create a thriving brand—the kind of brand that connects with your audience and takes your business to the next level?
Let’s take a look at how to create a living brand by applying your newly designed logo and brand guidelines to the real world (and catapult your business to a whole new level of success in the process).
Why a logo is so important to your branding
What do all these logos have in common? They act as the backbone of their brand.
Before we dive into how to use a logo to bring your brand to life, let’s talk about why, exactly, a logo is so important in the first place.
Like we mentioned earlier, your logo is the foundation of your branding; it’s the base upon which you’ll build everything else. Your logo is your most visible brand asset and what your audience will most closely associate with your brand. That’s why it’s the first step in the branding process; you have to make sure your logo design feels true to who you are as a brand since all of your other branding designs will build on it.
The point is, your logo is more than just a graphic. Your logo should bring together everything your company stands for—your values, your missions, and your point of difference—and translate it into visual messaging you can use to connect with your audience. Your logo is the face of your company—and the jumping-off point for bringing your branding to life.
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