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Before the recession got really hairy, UK copywriters had it fairly easy. But things have changed and it’s tough to keep the wolf from battering down that door. Copywriters who wanted a decent supply of work simply had to get their site optimised so that it stayed on the front page of Google. If it wasn’t possible to do that through the organic listings, there was always good old Google Adwords pay-per-click. The result was a phone that never stopped ringing and an inbox that bubbled over with email. But that has all changed. The only folk clicking on your pay-per-click adverts now are web content freaks wanting 300 pages at £4 a go. What can you do about this? Well, let’s be honest - freelance copywriters can work with anyone provided you have email, a phone and Skype. Let’s pretend you want to target your marketing at businesses in Birmingham. Those Birmingham companies won’t be desperate for a freelance copywriter who just happens to be located in Birmingham - unless they need you to work on-site. No, they’ll want the best freelance copywriter for the job in hand. Of course, for copywriters, this is how you can pinch bread off your competitors’ tables. There are two obvious routes, one of which is even free. To throw money at the issue, simply adjust your Google Adwords settings so that geographical terms like 'freelance copywriter Birmingham’ or 'copywriting Birmingham' find your site. That’s easy, but it will obviously cost you each time someone clicks on your advert. To achieve the same effect for virtually no cost at all, you should consider writing a landing page for your website focused on copywriting and Birmingham copywriters. Explain to Birmingham businesses how they’ll benefit from working remotely with you as their freelance copywriter and how you can save them money. This is particularly effective if your area is less-expensive to live in than theirs. You’ll want to optimise your page. This involves choosing the correct longtail geographical keywords dealing with Birmingham copywriters and placing them in your H1 and H2 headings. Shoot for keyword density of around 5% on a 400-word page - that’ll be about 20 keywords. Your final step is to get some good backlinks. Join some good articles sites like this one and put together some articles or press releases about freelance copywriters in Birmingham. The key thing here is to get some good anchor text that’s relevant to your ‘copywriter Birmingham’ pages. Then simply sit back and smile as your landing page shoots up Google’s North face.
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