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Fast food restaurants companies make them succeed in mind controlling of children's entire generati by bilal bhatti






Article Author Biography
Fast food restaurants companies make them succeed in mind controlling of children's entire generati by
Article Posted: 05/18/2013
Article Views: 495
Articles Written: 14
Word Count: 680
Article Votes: 0
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Fast food restaurants companies make them succeed in mind controlling of children's entire generati


 
Food & Beverages,Cooking,Cuisine
Fast food restaurants companies make them succeed in mind controlling of children’s entire generation.

Can fast food play its role as a type of mind control factor on the children’s entire generations? The answer is all right, yes. According to a new research, and in reality, researchers say that, the fast food restaurant companies have succeeded themselves in brainwashing of newly entire generation. According to a research teams at the University of Kansas Medical Center and University of Missouri-Kansas City suggests that a brain of a child could be stamped with fast food restaurants companies’ brands and logos. The research team has utilized MRI technology to the children having the ages between 10 and 14 to examine the activity of brain of children. Kids who were included in this research shown a chain of 120 generally admired, very familiar logos – they identified logos some of which belong to fast food related brands. The research study called as the "Neuro economics of Controversial Food Technologies," found that so-called incentive processing regions and centers of the child’s brain committed to driving a hunger jump with the activity when the children saw the logos and brand of fast food, but they did not jumped when they saw the logos of other brands working in the market. But isn't that the objective of marketing - particularly food’s marketing? What's the huge deal?

Fast food restaurants the worst

Research has revealed that children are more expected to prefer those food items with well-known logos, Dr. Amanda Bruce, who led the research study, she told to The Independent newspaper. That is alarming because the greater part of food items marketed to children is harmful and unhealthy, calorific ally, it is dense foods and it increased fats, sugars and sodium.

The theory is about the boost in risk taking actions in teenage years is credited to not smooth development in the regions of brains linked with emotional drive and cognitive control, she told.

The research, which adds up comments by Chris Brewis a British politician, who likened fast foods to child violence and abuse, is remarkable for a number of reasons, not the smallest amount of which is this: United States is in the throes of a fatness/obesity epidemic, lead in great part by bad nutritional decisions. Fast food restaurants companies signify the worst of those. The children’s brains are imprinted with food brands and logos. Without the essential inhibitory processes to help in decision making, adolescence are mainly inclined to making pitiable choices about what to take to eat, Dr. Amanda Bruce told to the paper.

This is not new in this world - Fast food restaurant companies have been competing for the mind controlling of the children. For many years, marketing of fast food items targeted to children has become a problem of to the governments. In 2006, The FTC found that, food giants in markets were spending some about US $1.6 billion a year to market their food products especially to kids or mostly teenagers. Producers of carbonated waters and drinks have also spent the most; they were followed by fast food restaurants chains and breakfast cereal maker. Television was the leading marketing vehicle used in promoting such type of food items.

The research report also describes the growth of an alliance of 14 main food companies, including Coca-Cola and Kellogg's, alliance was formed in the year of 2006 to oppose the regulation of governments to their marketing of foods. Some stuff never changes

The alliance pledged, in core, to decrease their efforts to target children particularly, a move toward that appear to be hail by the FTC. Main recommendation of the committee is all about beverage and food companies accept and adhere to dietary standards for food products marketed to kids, said by director of Bureau of Consumer Protection, Lydia Parnes during a news meeting. The joint research indicated that food companies are ongoing to intend much of their marketing efforts at children. Hunger Station is a Bahrain Online Food Order Service.You Can place your order at HungerStation BH

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