Most restaurants or food establishments believes that a customer is always right. In order to achieve customer satisfaction, a restaurant must have a friendly environment, must serve delicious foods (although taste is subjective) and most of all, provide quality service. Restaurants, having excellent food and service, Palos Heights IL for example have gained customer satisfaction. How to Acquire Customer Satisfaction Friendly Environment Other than the quality of food and restaurant ambiance, the treatment that a customer receives in a restaurant may be one of the reasons why she would come back. Treating your guest with care and as if they are special and prioritized, may result to good impression especially to the first time goers. If they find you very kind and accommodating, they will feel comfortably in your restaurant. Courtesy must also be observed at all times in serving your guests, wearing a smile every time you speak to them, take their orders and greeting them will always have a feeling of comfort. Customer’s suggestions or comments must not be taken negatively but constructively as by means of their suggestions, you can get their feedback and use it to evaluate the performance of your restaurant. Creating a memorable experience for the customers is the primary duty of every employee, from the general manager down to the service crew. Food Quality Foods and beverages are probably the main indicator of a good restaurant. The quality of food to be served should consider health and wellness. Restaurants should serve delicious and healthy foods. Generally, though not all restaurants can afford to give the best quality of food, they should at least ensure that the food is clean, stored well and prepared safely. Food products must be properly labeled to avoid serving expired foods. All restaurants should apply or practice food sanitation procedures. They should take measures on how they prepare their food, if the kitchen or the cooking area is clean enough and if the food is served in a proper way. Price The price of the food in a restaurant would determine the profitability of the restaurant itself. Restaurant food is much expensive compare to the raw foods that can be bought to the market, because you are not only paying for your food but you are also paying someone to clean and prepare your food. You will not do anything but eat. Also, the restaurant has its internal expenses like the salary of its employees, the rental fee for the place where the restaurant is built (if any), the electric and water bills. Everything that goes in your plate should be accounted for. So you should not be surprised if the food being served is much expensive. Reasonable price could get customer’s attention thus the food that she will be eating is according to her choice. Quality Service Quality service includes all, from restaurant ambiance to the food being served, from serving the correct order to the speed of service. Quality service gain customer satisfaction. If the customers are satisfied, the restaurant’s goal is also achieved, that is, to have a repeated customer. If in case the restaurant failed to satisfy its customers, or made its customers upset, the manager or the crew should not shout but display proper etiquette in dealing with the upset customer. One must not throw back harsh words that would trigger the customer’s anger. It is always proper to treat the customer in an accommodating manner in whatever circumstances that may arise. In that case, instead of anger, the customer will think that she is still off value despite the reality that she is not satisfied with the service; she could still be a repetitive customer if high level of service is shown. Repetitive customer is the primary target of a good restaurant; therefore the determinant for a successful food establishment is customer’s satisfaction.
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