Search Results - Ethos
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Ethos (pronounced /'i???s/) ( ????, ????, plurals ethe (???), ethea (??ea)) is a Greek word originally meaning "accustomed place" (as in ??ea ?pp?? "the habitat of horses", Il. 6.511) "custom, habit" that can be translated into English in different ways. Some possibilities are 'starting point', 'to appear', 'disposition' and from there, 'character'? In rhetoric, ethos is one of the three artistic proofs (pistis (p?st??)) modes of persuasion (other principles being logos and pathos) discussed by Aristotle in 'Rhetoric' as a component of argument. At first speakers must establish ethos. On the one hand, this can mean merely "moral competence", but Aristotle broadens this word to encompass expertise and knowledge. He expressly remarks that ethos should be achieved only by what the speaker says, not by what people think of his character before he begins to speak. This position is often disputed and other writers on rhetoric state that ethos is connected to the overall moral character and history of the speaker. (cf Isocrates). Ethos, according to The Oxford English Dictionary, is defined as "the characteristic spirit, prevalent tone of sentiment, of a people or community; the 'genius' of an institution or system", although it originally has its roots in the Greek word 'etho' or "to be accustomed to."(Miller 309, 310) However, the word ethos has been translated to contain many different meanings within the English language. One such definition in accordance with the opinion of S. Michael Halloran is that the concept of ethos listens to accepted standards, rather than what is more modernly thought of as character unique to a certain individual. He states in his research that "the most concrete meaning given for the term in the Greek lexicon is 'a habitual gathering place."(Halloran 60) Halloran continues further to deduce that such a description might conjure up images of shared ideas and experiences, thus fortifying it as the foundation of character. To clarify, his reference to the meaning of ethos as a habitual gathering place draws more attention to an inferred, rather than literal meaning. In a place where one might gather often, the opportunity for developing communal values indefinitely arises. These types of values are those which are established in the meaning of ethos.Therefore, to be a good example of ethos, one most portray the types of traits that are most valued within a society. For example, those virtues as related to Athens would be "justice, courage, temperance, magnificence, magnanimity, liberality, gentleness, prudence, (and) wisdom."(Halloran 60) While such characteristics are an important part of ethos, a character that exemplifies this concept is not necessarily individualistic. As author C.Garton writes, "they may seem mere embodiments of impersonal ideas; or they may, like Orestes in the Eumenides or Adrastus in Euripides Suppliants be too vague to make much character-impression at all."(Garton 247) Therefore, ethos, in accordance with Greek tradition does not focus on individualism, but the expression of society's values through the individual. Author Nedra Reynold's criticism also supports this deduction.
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Showing 1 to 25 of 35 Articles matching 'Ethos' in related articles. |
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1. Lego toys are the best construction toy
November 01, 2008
Lego toys are amongst the world’s most popular construction toys. Their heritage stretches back to almost a century of innovation, starting out in Billund, Denmark in 1932. A carpenter called Ole Christiansen originally designed Lego pieces out of wooden building blocks, but expanded in 1940 to the now standard plastic mould. Lego is a combination of the Dutch phrase, leg godt, which means to “Play Well”- a motto which fits the Lego ethos perfectly. Ole believed in this motto sternly and always encouraged his employees to learn and create new Lego toy designs. Sadly, many of the distributors o... (read more)
Author: Robert Bell
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2. How To Plan Your Greece Wedding
October 30, 2008
Greece is widely regarded as the cradle of the western civilization. This was where many of the modern ethos first came into existence from the pre-historic to medieval era. The place is not only rich in archeological heritage, but also in the continuation of many Greek traditions. Grecian weddings are among those rich cultural traits. This article is an attempt to produce a log file for Greece wedding ceremonies that one should keep in mind. There is much of the other help available in this regard, apart from this article, including the online one.
While planning any wedding ceremony awa... (read more)
Author: Pankaj Mohan
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3. Lets You Care The Pets You Care For
October 10, 2008
Pets are an integral part of our lives, it can’t be reiterated more often that they are nothing but our own dearest family members who live in harmony with our life standards and mould themselves into our styles and ways. Having said this, we also have to look after their various needs and accustom ourselves to their ways of living, seeking mutual help; we thus begin to forge a bond which is so important in the evolution of any relationship.
Pet care is an extremely significant aspect of this relation. There are various pet foods and treats available over all the major counters; they cate... (read more)
Author: Nathan Mathew
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4. Armani Perfume - A Brief History
September 10, 2008
The Armani fashion house was founded in 1975 by Giorgio Armani. Born in Piacenza, 40 miles south of Milan, in 1934, Giorgio entered the fashion industry as a window dresser but soon established himself as a fashion designer. Over the years, the name Armani has grown to become a global brand synonymous with elegant simplicity and sophistication, an ethos that has continued to motivate and inspire Giorgio, and is apparent in everything from Armani clothing, jewellery, watches and cosmetics to Armani perfume and even home interiors.
Although Giorgio's first foray into perfumes was in 1981 wi... (read more)
Author: Debbie Graf
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5. 4E Corp & Ethos For The Earth- A Candid Mlm Review
August 04, 2008
4E Corp and Ethos seem like they are brand new, but they have been around since 2006. Based out of California, 4E Corp. offers a mlm opportunity with Ethos Fr as the signature product. While any product that claims to improve gas mileage AND improve emissions is sure to get attention, Ethos Fr is not exactly a "slam dunk"when it comes to mlm opportunities.
Popeye Ate His Spinach- Do Our Vehicles Get The Same Oomph From Ethos Fr?
Ethos Fr is labled a fuel reformulator, as opposed to being called a fuel additive. It received endorsements from the Nascar circuit, where it has been add... (read more)
Author: Michael Hutchins
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6. Jim is One Devoted Hamilton Locksmith
June 27, 2008
Jim Bowen loves his profession. A devoted Hamilton locksmith for over 10 years, Jim has a strong work ethos, and feels passionately about providing excellent customer service. Usually, he gets up at 07:00, throws on a pair of overalls and an old padded checkered shirt, laces up his steel toe caps boots, and heads out to his van. He grabs a coffee on the go and heads to the store. Usually he will spend half of the day at the locksmith store and the other half of the day out on call-outs. Jim is usually the first person at the store in the morning, and being the pedantic type, he like to t... (read more)
Author: Ariel Rosen
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7. ' Education- For All: A plea for a common school system'.
June 26, 2008
Why is education increasingly comprehended as a market force today? Does it augur well for the future of education? Can quality be maintained, despite this supposed commercialisation? The fact is, that education today is construed, as a marketisation of forces: buying and selling course ware. The amount of institutions that spawn distance education courses is a case in point. Many of these courses charge pretty exorbitant fees, and people are willing to register! Why? The ethos of education has undergone a sea change in the last two decades or so, with adult learning being a continuum, an... (read more)
Author: Ananya Guha
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8. Learning Lessons From Business Online
May 31, 2008
Online business is a whole different ballgame to traditional ‘offline’ trading, despite the fact that the two share some basic similarities. There are a whole different set of attitudes, a completely different ethos, and in general an utterly distinct way of doing business on the Internet as compared to what many small business owners will be familiar with. Largely this can be categorised as a different approach to marketing, customer service and delivery on client requirements, and it is one way of doing business that all offline business owners can learn from in order to improve their busi... (read more)
Author: Nazeer Daud
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9. No Win No Fee Claims: More trouble Than They Are Worth?
May 29, 2008
‘Compensation Culture’ is a term often banded around in the insurance and legal sectors, but the increasing use of personal injury solicitors and their enticing ‘No Win No Fee’ schemes may be impacting these sectors in a far more negative light than we would expect. The picture is not all doom and gloom however, despite an increase the number of literal ‘door knockers’ trying to scavenge business, the initial ethos behind ‘No Win No Fee’ is still as relevant as when the idea was encouraged in 1995. In a ‘no win, no fee’ agreement your solicitor will only be paid if the claim is succ... (read more)
Author: Saurav Dutt
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10. Goa Hotels are the finest examples of hospitality.
May 26, 2008
Sun, Sand and Serene Beaches, that’s what Goa is all about. Once a Portuguese settlement, even today Goa oozes a foreign guise. Somewhat wayward from the cultural ethos of the rest of Indian states, Goa has a bewitching charm of its own. One of the finest holiday destinations on earth, Goa is high on beaches, beautiful locations and world class hotels aiming to make your stay in Goa as comfortable and memorable as it gets. Since Goa is a hot vacation spot in India, Hotels in Goa make sure that their customers not only enjoy their holidays but also come around in the future as well. Goa Hote... (read more)
Author: Nancy Eben
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11. Gain Muscle Mass - Using Supplements And Prohormones
May 24, 2008
Demands for increasing muscle mass, with or without gaining weights, has become a matter of concern now days, especially amongst the younger lots. With changing lifestyle and social ethos, methods of owning strong muscles are also changing. People are continuously in search of more enhanced techniques for fast development of muscles.
Traditional weight lifting practices have been modernized to suit the busy life of today's materialistic society. Prohormones and muscle building supplements have been invented to ensure higher effectiveness and flexibility of the existing bodybuilding worko... (read more)
Author: I C
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12. These Is What Army Leadership Defines
May 12, 2008
Army Leadership requires encouraging innovation and must reinforce warrior culture in every soldier. The army leadership policy aims at meeting the objectives of Global war On Terrorism (GWOT) and in Contemporary Operating Environment (COE). It also aims at creating self awareness among leaders and the willingness to be adaptive. Major responsibilities of Army leadership;
The major responsibility of army leadership is to incorporate the army ethos in each and every soldier. The army values and training and development are also the main aim of leadership.
Army mentorship programs are ... (read more)
Author: Peter Gitundu
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13. Immortal Patriotic songs in Bollywood
May 15, 2008
By supporting the communal harmony and national solidarity, our film industry has all along the played significant part. During the decades, a certain number of films signicatifs with interesting of the nationalist topics were made, and some of these films started from a major impact on the viewers of the ' spirits. And also important is the fact that our finer patriotic songs came from such films - the songs which now became a part of our ethos national.
In fact, during the fight of freedom, and also after independence, the patriotic songs of films appreciated great popularity with our m... (read more)
Author: Archna gupta
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14. Painting : A Splendid Art of Colors
May 07, 2008
Painting is an aesthetic representation of the imaginative mindset of a painter. This form of art exerted tremendous influence on the society since its inception several thousand years ago. Painters are like alchemists who can make formidable creations intermingling colors on a piece of canvas. It is through painting artists of all ages portray the conditions of the mainstream society, the various ethos, culture and traditions. A work of painting can best reveal the good and evil of the everyday life and urge the common people to be good in thought and action so that the society becomes be... (read more)
Author: Priyanshu Shrivastava
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15. UAE before America when it comes to saving on energy
May 05, 2008
The world’s largest oil producing nation, UAE, is doing the last thing you would ever expect: they want to reduce gasoline consumption.
The United Arab Emirates’ president announced this month he will add specially formulated esters to the government’s gasoline, which will reduce fuel use by improving the gas mileage of all vehicles. It is also shown to reduce toxic emissions.
On Thursday, April 24, CNN Money reported that “Dubai's royal family and United Arab Emirates President Sheikh Khalifa Bin Zayed…plan to implement Ethos FR directly into Dubai’s state-owned fuel supply.” Th... (read more)
Author: Yifat Cohen
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16. Americans last in line to save on energy
May 05, 2008
There is something to be said about making decisions under a totalitarian government. It likely doesn’t take as long as it would for a person with an abundance of choices.
When such a government is also a benevolent one, then everybody wins. Even the environment.
On Thursday, April 24, CNN Money reported that “Dubai’s royal family and United Arab Emirates President Sheikh Khalifa Bin Zayed…plan to implement Ethos FR directly into Dubai’s state-owned fuel supply.”
The report attributes this to the fact that President Bin Zayed, is “dedicated to the well-being of his people ... (read more)
Author: Yifat Cohen
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17. Goa Hotels have been making the best of every traveler's holiday
April 24, 2008
Sun, Sand and Serenity, that's what Goa is all about. Once a Portuguese settlement, Goa even in the present day oozes a foreign guise. Somewhat wayward from the cultural ethos of the rest of Indian states, Goa is absolutely charming. One of the finest holiday destinations on earth, Goa is high on beaches, beautiful locations and world class hotels aiming to make your stay in Goa as comfortable and memorable as it gets. Since Goa is a hot vacation spot in India, Goa Hotels make sure that their customers not only enjoy their holidays but also come around in the future as well. Goan Hotels provi... (read more)
Author: Nancy Eben
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18. Enough of tolerance. Now for some necessary action!
March 28, 2008
A change is taking place in the business world and a change in the advertising world must follow.
To suit an altering climate Clients need a change of focus, of advertising and of marketing.
The new marketing language should be about waste, maladministration, extravagance, incompetence and drift.
The new idea should be the need in hard times for rigor, severity and unsentimentally. The whole ethos surrounding the advertising industry must be of a ruthlessly businesslike instinct to cut the fat, strip waste, provide true accountability, sack the incompetent and, last but by no m... (read more)
Author: Paul Ashby
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19. drive italian lakes
February 03, 2008
In 1988 I was invited to take part in the inaugural Pirelli Classic Marathon which aimed to re-create the 'ethos' of events such as the 'Monte Carlo rally', the'Mille Miglia' etc. of the 1950's I accepted, and thus began my love of driving across Europe I began with a wife and two kids, a trailer tent and a basic family car venturing as far as Brittany, would you believe, then progressed as a couple to Belgium, Holland and on to Germany, Switzerland, Italy and on one occasion to southern Spain I've learnt about French lorry drivers blockading Channel Ports, (involving a change of rou... (read more)
Author: mike smith
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20. 10 Things to Consider When Moving Home
February 03, 2008
Moving house is consistently voted one of the most stressful things to happen in our lives. Because of this, Armishaws Removals has produced a guide to 10 things you need to arrange when moving home; things that will make the move go as smoothly and stress free as possible: 1. Find a removals company. Look on the web for a removals broker-type site that compares different companies. Remember the cheapest is not necessarily the best; visit the top 3 cheapest sites to find out their company ethos and details of any extras they might offer. Also look for sites that offer a surveyor to come t... (read more)
Author: Armishaws Removals
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21. Appeal to Ethos: 8 Winning Tips for your Postcard Printing Projects
January 07, 2008
Your customers demand only the best from you, both in your service and the quality of your products. When you want to show them just how dedicated you are to doing business with them, a simple postcard printing effort can compliment your work.
However, it seems that there is more to it. A postcard, at times, hardly cuts the deal. Postcards are cheap to print and easy to send out, hardly the effort your customers are looking for. Adding that personal touch is what you need to earn your customers’ trust and confidence to bring in the sales.
Create an Appeal
So how do you transfor... (read more)
Author: carla san gaspar
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22. Press Release Love-Be, Free Online Dating
November 16, 2007
Love-Be the Free Online Dating and Matchmaking website was launched on the 01 Oct. 2007. Response has been staggering; with their strap line of “Free membership and Member contact” member signup has been rapid. The company’s ethos is firmly grounded in social and ethical responsibility, with the founder having a background of Health Care. Love-be found that online daters were frustrated by some of the unscrupulous schemes of subscription dating companies and the mechanisms they used to gain and keep their user base. To give power back to the online dater Love-Be is mad... (read more)
Author: sam love
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23. Goa Hotels are the finest examples of hospitality
November 07, 2007
Sun, Sand and Serene Beaches, that’s what Goa is all about. Once a Portuguese settlement, even today Goa oozes a foreign guise. Somewhat wayward from the cultural ethos of the rest of Indian states, Goa has a bewitching charm of its own. One of the finest holiday destinations on earth, Goa is high on beaches, beautiful locations and world class hotels aiming to make your stay in Goa as comfortable and memorable as it gets. Since Goa is a hot vacation spot in India, Hotels in Goa make sure that their customers not only enjoy their holidays but also come around in the future as well. Goa Hote... (read more)
Author: Nancy Eben
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24. Displaysense mannequin with a big booty
October 16, 2007
Displaysense already supplies a large variety of male and female mannequins ranging in age, size, abstract and stylistic. In the past 6 months alone, Displaysense has noted the increasing rise in demand for female mannequins with larger posteriors brought on by the changing ethos towards weight and the growing trend against “size zero”. Displaysense already have female mannequins in stock which are designed around a size 10 body but with a growing population there is a definite need to supply larger mannequins to the UK, a move which has proven popular in the US with their range of larger ... (read more)
Author: PR Sending
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25. Make Your Speeches Persuasive
October 15, 2007
Do you get stage fright? Does the thought of speaking to an audience make you nervous? Guess what? You can become a confident, persuasive speaker. I took “Introduction to Public Speaking” as a Communications major at The University of Missouri at St. Louis. I will teach you how to become a good public speaker. The first thing you must do to make a persuasive speech is to prepare. Rehearse and memorize your speech. Practice presenting your speech alone or in front of others. There are many other things you must do. You must establish an ethos, or credibility, with your audience. Start... (read more)
Author: Todd Hicks
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