Amazines Free Article Archive - Saturday, December 07, 2019
Read about the most recent changes and happenings at
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Subscriptions Manage Ezines
 Article Archive
 Advertising (133321)
 Advice (160961)
 Affiliate Programs (34735)
 Art and Culture (73689)
 Automotive (145679)
 Blogs (75057)
 Boating (9840)
 Books (17218)
 Buddhism (4125)
 Business (1328591)
 Business News (426310)
 Business Opportunities (366263)
 Camping (10962)
 Career (72734)
 Christianity (15844)
 Collecting (11637)
 Communication (115054)
 Computers (241957)
 Construction (38997)
 Consumer (49681)
 Cooking (17061)
 Copywriting (6567)
 Crafts (18204)
 Cuisine (7538)
 Current Affairs (20388)
 Dating (45779)
 EBooks (19687)
 E-Commerce (48204)
 Education (185252)
 Electronics (83498)
 Email (6392)
 Entertainment (159832)
 Environment (28937)
 Ezine (3039)
 Ezine Publishing (5446)
 Ezine Sites (1550)
 Family & Parenting (110900)
 Fashion & Cosmetics (196390)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310272)
 Fitness (106134)
 Food & Beverages (62868)
 Free Web Resources (7938)
 Gambling (30225)
 Gardening (25108)
 Government (10513)
 Health (629548)
 Hinduism (2205)
 Hobbies (44043)
 Home Business (91557)
 Home Improvement (251358)
 Home Repair (46134)
 Humor (4823)
 Import - Export (5453)
 Insurance (45130)
 Interior Design (29550)
 International Property (3485)
 Internet (190988)
 Internet Marketing (146336)
 Investment (22824)
 Islam (1167)
 Judaism (1356)
 Law (80487)
 Link Popularity (4591)
 Manufacturing (20842)
 Marketing (98775)
 MLM (14136)
 Motivation (18213)
 Music (27005)
 New to the Internet (9479)
 Non-Profit Organizations (4048)
 Online Shopping (129617)
 Organizing (7803)
 Party Ideas (11856)
 Pets (38079)
 Poetry (2234)
 Press Release (12674)
 Public Speaking (5618)
 Publishing (7523)
 Quotes (2407)
 Real Estate (126625)
 Recreation & Leisure (95278)
 Relationships (87562)
 Research (16158)
 Sales (80322)
 Science & Technology (110220)
 Search Engines (23453)
 Self Improvement (153101)
 Seniors (6232)
 Sexuality (35942)
 Small Business (49285)
 Software (82995)
 Spiritual (23465)
 Sports (116081)
 Tax (7658)
 Telecommuting (34067)
 Travel & Tourism (307413)
 UK Property Investment (3121)
 Video Games (13428)
 Web Traffic (11727)
 Website Design (56827)
 Website Promotion (36569)
 World News (1000+)
 Writing (35770)
Author Spotlight

Oleg has been providing SEO, Copywriting and Content Management services for 10+ years. For the last...more

Former English Teacher; Musician (20+ years); Freelance Writer ...more

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more

My Name is Anish Sah, I am an Internet Marketing and SEO Expert, Social Media Guru and young Entrepr...more

Four Essential Elements of Online Marketing - Child Care Marketing by Kris Murray

Four Essential Elements of Online Marketing - Child Care Marketing by
Article Posted: 11/12/2013
Article Views: 2024
Articles Written: 10
Word Count: 706
Article Votes: 0
AddThis Social Bookmark Button

Four Essential Elements of Online Marketing - Child Care Marketing

One incredibly important key to drive inquiries and build enrollment in your child care program is your online marketing plan. There are four “must-haves” in online marketing that will strengthen your digital presence, allowing you to easily be found by your big target market, the “millennials” (those born in the early 1980s to early 2000s). Let’s dig in!

1. Effective Website

There are numerous elements to an effective website but some basic elements to start with are:

• Easy navigation • Look and appeal (easy on the eye) • Instant communication of your unique benefits • Great pictures or graphics of kids • Compelling to parents • Social media icons that link to your social media sites

The best practice in website design today is to use a WordPress based website so it can be easily and quickly updated. Many websites that were built in the late 90s are still using Flash for graphics and images, which now just show up blank on any Apple device, such as an iPhone and an iPad. Really take a look at your website and evaluate if you are putting your best face forward in terms of professionalism and ease of use, as well as your message. I recommend cruising around the web and looking for websites that appeal to you to get some ideas on how to give your website a facelift.

2. Google Maps

It’s important to have a presence in online search results and it’s especially important to have a top listing in Google Maps, the geographic listings under the Google search results page with the red pushpins. Where do you come up when people type in keywords like daycare centers, daycares, child care centers, preschools, infant care, etc. in your town and state? You should get yourself on the first page! If you’re not, you’re being overlooked, and there are a lot of books and resources available to help you.

3. Business Facebook Page

Moms are on Facebook in huge droves, networking with other Moms, so it’s important to create a social media presence where your target market is already hanging out. It’s fairly simple to create a Facebook business page but first you need a personal Facebook page. Your personal information won’t show up on your business page, it’s simply a way to authorize yourself as an administrator to your business page. Then just go to and follow the step-by-step instructions to create your page. After that is complete there are many resources on optimizing your Facebook page.

4. Directory Listings

Listing yourself in child care and business directories allows you to link back to your website, strengthening the Google search results for your child care website. List yourself on places like,,,,, Yelp, etc. In some cases you need to purchase a listing, sometimes it can be free. Set a goal to list yourself in two or three directories every week or delegate it to an employee. This will build your online presence and if you have listings on sites such as Yelp you can get on there and see what people are saying.

Now you have some basic tactics for strengthening your online presence! I have some more “ninja” strategies I’ll teach in the future but if you focus on the core basics and stick with them over time you will see more inquiries and ultimately more enrollments at you child care center. If you would like more in-depth information, one great resource which offers step-by-step instructions on online marketing is a new book by my husband Devin Murray called Child Care Marketing Online. It’s the definitive guide to attracting more families to your child care center, daycare, or preschool by building your online presence. You can find it here.

Kris Murray, The Child Care Marketing Mentor and Coach, is the creator of Enrollment Bootcamp, the proven step-by-step program that shows you exactly how to grow your enrollment in record time... guaranteed. To get your FREE training report and audio and receive her bi-weekly success and marketing tips on how to grow your early education program visit Child Care Marketing Solutions

Related Articles - child care marketing, childcare marketing, daycare marketing, day care marketing, online marketing plan, search engine optimization, google maps, ,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.


Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
Please enter the code in the image:

 Author Login 
Register for Author Account


Advertiser Login


   Limited Time $60 Offer!
   90  Days-1.5 Million Views  


Great Paranormal Romance


Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more

Stevert Mckenzie, Travel Enthusiast. ...more

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more

Kiranpreet (Kiran) Kaur, D.D.S., who received her Doctor of Dental Surgery degree from the prestigio...more

Steve Burgess is a freelance technology writer, a practicing computer forensics specialist as the pr...more

Joanna Morgan has a huge passion for making money online from home and enjoys traveling around the w...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2019, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from under the GNU FDL license