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1. BUSINESS IN A BOX REVIEW - CARBON COPY PRO
July 31, 2009
This is the first in a series of reviews of online marketing opportunities in terms of value for money, the key selling points and the advantages and disadvantages. It is especially useful for people wanting to start an online marketing business but are still undecided. This first review will be based on Carbon Copy Pro and its business in a box system. Carbon Copy PRO was founded by Jay Kubassek and Aaron Parkinson, two successful internet entrepreneurs. The business model is centred on attraction marketing and addressing the main weakness of internet entrepreneurs, i.e. personal sell... (read more)
Author: Festus Sowah
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2. 3 TOP QUALITIES OF THE TOP 3% OF INTERNET MARKETING LEADERS
July 21, 2009
People enter the Internet marketing industry for various reasons. Some want to supplement their income, while some want to replicate their 9-5 income. Others are tired of trading time for dollars and need to spend more time doing the things they love. Some are after the flashy cars, exotic holidays and the dream mansion. What do the top 3% of internet marketers have in common?
It’s called leadership. In the industry, it is believed only 3% of the population achieve exceptional success. These 3% demonstrate qualities associated with good leadership, which leads to consistently excell... (read more)
Author: Festus Sowah
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3. 4 THINGS TO REMEMBER WHEN WRITING A KEYWORD RICH ONLINE PRESS RELEASE
July 21, 2009
One of the great things about online press releases is they can be accessible to new readers over long periods of time. This is great because this can lead to a good flow of traffic to your website or blog who could be converted to paying customers or team members. It is therefore important to write keyword rich press releases which increase the chances of them being found by your target audience.
Below are four important things to remember when writing your online press release.
1. Your press release should be announcing a specific event. It is not a ‘how to’ announcement – you... (read more)
Author: Festus Sowah
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4. HAVING A WINNING MENTALITY HELPS YOU TO SCORE IN INTERNET MARKETING
July 21, 2009
So what is the secret to the success of Internet marketing’s top earners? Is it the fantastic system they use to grow their business? Is it the high start up capital they can inject into their business? Is it their seemingly bottomless pit of a marketing budget? All of these help but none of these is the top reason. The top reason is mindset. If you have a winning mentality you are likely to succeed, if you have an excuse mentality, things will hardly to right for you.
Your mindset determines your level of success. If you fail for take responsibility for your actions, instead of do... (read more)
Author: Festus Sowah
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5. WHAT ARE THE CHARACTERISTICS OF A SUCCESSFUL INTERNET MARKETING ENTREPRENEUR
July 21, 2009
The successful internet marketing entrepreneur is one who is confident in his ability, always striving to grow his business and to grow personally in terms of self development and takes responsibility for his actions and results. They consistently achieve good results by good judgment rather than luck and they have a mindset that is based on consistency and persistence.
Below are 7 main characteristics demonstrated by these successful entrepreneurs. It is important to note that not all entrepreneurs possess all these characteristics. However, each entrepreneur does possess the majorit... (read more)
Author: Festus Sowah
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6. HOW TO IDENTIFY YOUR LEARNING STYLE FOR BETTER RESULTS IN INTERNET MARKETING
July 21, 2009
One of the most popular models of learning styles is the VAK model which stands for Visual, Auditory and Kinesthetic. It is important for Internet entrepreneurs to be aware of their learning styles as this would help them tailor their training and development accordingly. Let’s look at each in turn:
• Visual – an individual learns best by sight, e.g. watching demos, videos and pictures; and reading books and articles • Auditory – an individual learns best by sound, e.g. listening to audio tapes and conference calls and participating in conference calls • Kinesthetic – an individual ... (read more)
Author: Festus Sowah
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7. WHY A SUCCESSFUL INTERNET MARKETING BUSINESS IS BETTER AT SATISFYING THE NEEDS OF INDIVIDUALS THAN
July 21, 2009
Nearly all online marketing business opportunities compare the favourable lifestyle being enjoyed by successful internet entrepreneurs with the supposedly more stressful and society-dictated lifestyle being endured in the corporate world as a means to entice new entrepreneurs to start an online business.
The question does remain whether generally, an internet marketing business is better at satisfying the needs of individuals than a 9-5 job. If we look at Abraham Maslow’s motivation theory to understand what motivates employees, he developed a five stage model needed to be satisfied in o... (read more)
Author: Festus Sowah
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8. HOW INTERNET MARKETING HELPS THE ENTREPRENEUR TO SELF ACTUALISE
July 21, 2009
According to Abraham Maslow, a US behavioural scientist developed a five stage model of motivation which is called the Hierarchy of Needs. In his model, Maslow identified five needs which must be satisfied in order, i.e. the lowest order need must first be satisfied, before the second lowest order needs and so on. The five stages are as follows:
1. Physiological need is the first need that needs to be satisfied. This relates to the need for air, food and water. 2. Safety needs – once the physiological need has been satisfied, the individual will need to satisfy his safety needs, whi... (read more)
Author: Festus Sowah
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9. HOW TO BECOME A WEB 2.0 LEADER
July 21, 2009
Web 2.0 is a recent World Wide Web buzz term that refers to the next or second generation web. There has been growing debate on whether Web 2.0 relates to new Internet technology or whether it is to do with changing behaviour patterns of Internet users. The argument seems to be settling on the latter insinuating that Internet users with little or no technical expertise can create their websites, publish their materials and interact in other ways including the uploading of videos and the sharing of photos and other information.
Increasingly, being a successful leader in online marketing ... (read more)
Author: Festus Sowah
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10. HOW SUCCESSFUL INTERNET MARKET ENTREPRENEURS BEHAVE
July 21, 2009
Successful internet market entrepreneurs do not become so by chance. They demonstrate mindsets, attributes and qualities that are too numerous to mention all. However, they all demonstrate three common behaviours which ensure their continual success and these are discussed below.
Being cool under pressure
There are two ways to behave when things are not going well in your internet marketing business. One way is to give up and tell yourself you were right all along and it was too good to be true and disappear back to the corporate world and all its frustrations. The successful int... (read more)
Author: Festus Sowah
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11. WHY MONEY IS NOT AN IMPORTANT MOTIVATOR IN INTERNET MARKETING
July 21, 2009
So why do we try so hard to be successful in our online marketing business? What energises us so much that we do whatever it takes to succeed? Why don’t we just pack up and return to the corporate 9-5 world when the going gets tough? What motivates us to keep on going? Money is certainly not the reason.
Earning lots of money, sometimes in the six-figure income category is not the motivation behind our desire to succeed. After all, there are lots of examples of people from the corporate world earning that sort of money, packing it in, in favour of starting an internet marketing busine... (read more)
Author: Festus Sowah
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12. HOW TO STOP GOING OUT OF SALES ONLINE BUSINESS
July 08, 2009
So you have tried everything possible and you cannot control your business’ slide into the abyss? You’ve tried everything your sponsor and your system have taught you but to no avail? You are slowly coming to the realisation that you are going out of business? You’ve decided that striking it rich through online sales is not all it is cracked up to be? Well, think again.
It is true that on average only 3% of online businesses succeed. What is strange is that usually those who succeed and fail with a given opportunity have the same websites and system to promote and their sales copies ... (read more)
Author: Festus Sowah
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13. ONLINE MARKETING LIFESTYLE - MEET AARON AND SOPHIA RASHKIN
July 07, 2009
This is the first in a series of articles about the lifestyle enjoyed by successful online marketing entrepreneurs. These articles are aimed at inspiring potential and new internet marketers by showing how ordinary people are achieving success and living the lives of their dreams through hard work, focus, commitment and personal development.
Aaron and Sophia Rashkin, a husband and wife team, have seen and done it all in online marketing. They have recruited over 1000 people from cold and warm markets and built lots of successful teams over their combined 15 year career in the industry u... (read more)
Author: Festus Sowah
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14. SPOTLIGHT ON A MILLIONAIRE - DONALD TRUMP
July 07, 2009
This is the third article of the ‘Spotlight on a millionaire’ series aimed at showcasing the secrets to a millionaire’s success in different spheres around the world to prove my theory that anybody could be a successful entrepreneur with the right attributes and mindset.
This piece concentrates on one quality of Donald Trump the flamboyant billionaire business mogul – resilience or what I will call ‘bouncebackability’.
Donald John Trump was born on June 14, 1946 and is the son of wealthy real estate developer Fred Trump. From an early age, young Donald followed his dad’s footste... (read more)
Author: Festus Sowah
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15. BUSINESS ONLINE ADVANTAGES AND DISADVANTAGES
July 07, 2009
Increasingly, more people own or are growing their businesses online with varying degrees of success. It is important for internet entrepreneurs to be aware of the advantages and disadvantages of doing business online as this knowledge will empower them to make the right decisions and implement the correct strategies if they do go ahead and start a business on the internet. Below are the main advantages and disadvantages of running an online business.
Advantages
Start-up costs are relatively cheaper than bricks and mortar businesses. Some business-in-a-box programs cost as little ... (read more)
Author: Festus Sowah
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16. CREATING YOUR OWN REALITY IN INTERNET BUSINESS
July 01, 2009
There are a lot of claims and counter claims relating to the perception of internet marketing. Some people claim the majority of these business opportunities are scams and should be avoided in favour of brick and mortar businesses, while others believe the high six figure incomes are easily achievable. The truth lies somewhere in between. However, that truth is not the same for everyone and depends on our versions of reality.
My reality is that high incomes are achievable but not easily. It requires me to be patient, persistent and consistent in order to achieve my goals. I am condit... (read more)
Author: Festus Sowah
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17. 3 REASONS WHY IT IS IMPORTANT TO CARRY OUT KEYWORD RESEARCH BEFORE WRITING CONTENT
July 01, 2009
Many people make the mistake of writing content before adding their keywords. Not only is this time consuming, it also affects the quality of the content, which may appear disjointed. Here are 3 top reasons why it is better to do the keyword research before creating content.
Keywords help you structure the article better
Armed with your keywords for any given article you are in a better position to structure your article for maximum effect. You will know the keyword density required and this will help your decision on whether to just use your keywords or variations of them, so th... (read more)
Author: Festus Sowah
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18. UNDERSTANDING THE POWER OF KEYWORDS IN ONLINE MARKETING
June 30, 2009
Understanding the value of keywords in online marketing and taking the relevant actions is the key to making significant profits in the industry. Understanding the power of keywords means picking the right keywords, leveraging them effectively and continuously reviewing their conversion rates.
Google is not an automatic money making machine on its own. The power of Google is in the keywords, not on Google itself. The reason that keywords are so important is simple. Keywords represent a custom built service for the Internet searcher. They ask the search engine for information on spe... (read more)
Author: Festus Sowah
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19. THE HABITS AND MINDSET OF A MILLIONAIRE ENTREPRENEUR
June 30, 2009
A typical millionaire internet marketer has certain habits and mindset that ensures their consistent success. For these entrepreneurs, success is not coincidental. These habits or mindset may be gained innately or by developing them through training and self development. Below are just three of these habits or mindset.
Time is extremely precious to the millionaire online marketer
The millionaire online marketer is always guarded with the use of his time. In almost every single activity that he is engaged in, he will analyse either deliberately or mentally how effectively he ... (read more)
Author: Festus Sowah
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20. THREE WAYS IN WHICH ATTRACTION MARKETING IN IMPLEMENTED IN INTERNET MARKETING
June 29, 2009
Interestingly, people love to buy but dislike being sold to. Even more interestingly, people dislike selling but need their products and services bought. This presents considerable challenges to the internet marketer who needs to sell products and a business opportunity to customers and prospects.
Attraction marketing overcomes these hurdles and is the reason why the traditional MLM method of personal selling and warm lists are being replaced. The following are three ways in which attraction marketing is currently being applied in internet marketing.
Auto-responders
The Aut... (read more)
Author: Festus Sowah
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21. HONESTY IS THE BEST POLICY IN INTERNET MARKETING
June 29, 2009
A lot of internet marketers seem to believe that by portraying themselves as mega-successful and mega-rich entrepreneurs, they stand a greater chance of growing their team and making a success of their business. They are suffering from short-termism. For longevity, honesty is the best policy. The following are three ways to ensure you build a strong foundation for your business that leads to sustainable long term growth. Be Yourself As a new internet marketer, it is tempting to present yourself as a Superstar or Overachiever. What I’m about to say may go against the grain of what... (read more)
Author: Festus Sowah
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22. THE INTERNET ENTREPRENEUR MUST AVOID JUDGMENTAL PEOPLE
June 25, 2009
I find it difficult to appreciate judgmental people both as a man and as an internet entrepreneur. Do you not find them the most hypocritical of people? Growing up, I learnt that when I point a finger at someone, the other three are pointed towards me. Even the thumb is pointing in my direction. That left an indelible impression on my psyche because now when I witness someone criticising, gossiping or judging another person, I mentally see the fingers and think, “I wonder what is there to criticise and gossip about you”. No one is perfect. One of the top attributes of a human bei... (read more)
Author: Festus Sowah
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23. WHAT TO DO IF YOU WANT TO START YOUR INTERNET BUSINESS BUT HAVE NO MONEY
June 25, 2009
Right, so you have found what you believe to be the right internet business opportunity but you don’t have the start-up capital and enough money to stay afloat until you start making a profit. You need to be really sure about this because several options are open to you to get that start-up capital. Here are three of these options, bearing in mind the costs of repayment and timeliness. Save Up for the opportunity This is the least risky way of obtaining start-up and working capital. You will have pressure to succeed but not as much as you would if you had to repay a creditor. ... (read more)
Author: Festus Sowah
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24. SPOTLIGHT ON A MILLIONAIRE - RICHARD BRANSON
June 25, 2009
The second of my ‘Spotlight on a Millionaire’ series focuses on Sir Richard Branson. Sir Richard has demonstrated that anyone could be a successful entrepreneur with the right attitude and mindset. OK, he is a billionaire now but the same principles apply. In 2008, Forbes Magazine named Sir Richard among the 250 richest people in the world. Born on July 18 1950, the young Branson suffered from dyslexia and consequently, struggled academically. However, he identified his key strengths at a very early age. That skill was his ability to relate to people effortlessly and genuinely. ... (read more)
Author: Festus Sowah
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25. BEWARE OF THE 80/20 RULE - LET YOUR SECRET BE YOUR SECRET
June 24, 2009
How many times have you given up on an idea which you believed in because someone told you it wouldn’t work? How many times have you been scoffed at when you put a point across which no one else had thought of before? Are you someone who is internally referenced (derives confidence and satisfaction from your own judgment) or externally referenced (confidence and satisfaction is gained from the feedback of others)? Do you let your secret be your secret? If you haven’t heard of the 80/20 rule before, it’s time I shared it with you. The 80/20 rule also known as Pareto’s Principle insinua... (read more)
Author: Festus Sowah
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