The Net is all about two things: words and numbers. |
Words are how people search the Internet.
Numbers are how often particular words and phrases are searched.
Now, imagine what it'd be like if you not only knew which words people were using in searches but how often they were using them, too.
You know what I mean.
Suppose you knew the best keywords. Literally, you could build web pages around words that would draw lots of web searchers in the future because you'd know what they'd be searching for!
You needn't imagine anything because the fact of the matter is that Google electronically tracks and counts every word and phrase used in a web search, analyzes and compares all its data, then makes it available.
While, to our minds and eyes, one keyword or keyword phrase may seem nearly the same as another, there can be huge differences in the number of times one phrase is used over another.
Here's an example.
Suppose you want to make a blog post and are wondering whether it makes any difference if your longtail keyword is "make my blog" or "make your blog." Your intuition and savvy internet knowledge tells you that, since only one word is different in the keywords---a little pronoun---it won't matter.
But, because you've been around the internet block once or twice and have an icon on your desktop for a free keyword research tool you downloaded a while ago called Market Samurai, you open the software and compare "make my blog" with "make your blog."
To your surprise, this is what you see:
"make my blog" 1,088 worldwide searches per day/49,000 web pages have that exact phrase "make your blog" 2,433 worldwide searches per day/45,300 web pages have that exact phrase
On the same page as these results, you find a little box called SEOT which you discover shows the estimated daily traffic for the top (first) web page of Google's Search Results. It reveals that a site occupying the first result in the Search Results for
"make my blog" gets approximately 457 visitors a day "make your blog" gets approximately 1,022 visitors a day
There's a moral to this story: knowledge, coupled with using it wisely, is power.
Today, free keyword research tools (like Market Samurai and Google Adwords Keyword Tool) can quickly identify and compare possible keywords for your information website, blog page, or online marketing program. At a glance, you'll be able to compare words and phrases because enormous knowledge is now available to everybody free of charge.
But, of course, you don't need to take the time necessary for keyword research. You can simply fly by the seat of your pants, fat, dumb, and happy---but don't expect to get much traffic or ranked at the top of Google.
Get your free, no obligation, nothing to buy Market Samurai keyword tool, click
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