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Back in the day, when the TV was the only source of entertainment at home, video was the only way for big companies to advertise. And, of course, the big dogs used to invest tens of thousands of dollars into producing and testing those commercials before they'd air. And that was cool and profitable. But then the Internet appeared and changed the rules of the game. Now people choose what they want to watch and when they want to watch it. What's more, the attention span of an average Internet user is so short that you have to fight every other open browser tab. According to many top-level copywriting and marketing experts, you have about 5 seconds to capture their attention. Otherwise, they're gone. The cure? Video marketing. Evidence suggests that a video can increase conversion rates by as much as 200%! Let me back this bold statement with some statistics: According to Eloqua, a US marketing company, about 46% of people are more likely to look for more information about a product after having watched a video about that product. ComScore, a service that tracks online use and engagement, states that at least 45.4% of all Internet users view at least one video online within a month. And the average number of videos viewed by an Internet user is 32.2 videos a month. Mist Media, a digital media agency, estimates that the average user spends 88% more time on a website with video. What does it all mean for your business? Well, it means that if you're not using video in your marketing efforts, be it on your landing pages or in your video marketing, you're likely to be overtaken by your more video-savvy competitors. No, I'm not saying that just to scare you. I just would like you to consider the possibility that you too can jump on this opportunity to increase the conversion rates of your landing pages and overall marketing strategy. Compare a video to a press release. What are the chances of a press release being picked up by anyone? A video, however, is like a robotic salesman that will go door to door promoting your message. Often, at no additional cost to you. So, "okay" - you might think. " I want to have my own videos! But do I need to hire a company to do it for me". Well, in one word, no. You don't need to hire an expensive editor or film crew. Your video can be a simple screen cast with you talking. Many marketers employ this very tactic and rake in the big green. However I keep seeing the same "video crime" being committed time after time. The crime is not using stock footage or B-roll in their videos. You see you can easily bore someone if you use an all-too-common ‘PowerPoint presentation” type video. If you go this route, don’t be surprised when the majority of your viewers leave after two minutes, abandoning the video. However, what I've seen work exceptionally well is using stock footage. You just find a clip that is best suited to your narration and bingo! The engagement, efficiency and conversion rate of your videos will skyrocket. And in the end, you will have more cash in your pocket. Stock footage helps keep the attention on the video instead of the other tabs in your customers’ browser. And that means all the attention is on your message. Today I'm going to give you an offer you will not be able to resist. And the reason you will not be able to resist is because I'm going to give you access to over 800 stock footage clips that you're free to use in all of your video marketing. And, the best part… It's free. Head on over to http://thestockfootagecompany.com and get access to over 800 FREE stock footage clips now.
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