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Rochelle Togo-Figa, The Sales Breakthrough Expert, is the creator of “The Sales Breakthrough System™...more
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Search Results - Gimmicks

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In marketing language, a gimmick is a quirky feature that distinguishes a product or service without adding any obvious function or value. Thus, a gimmick sells solely on the basis of distinctiveness and may not appeal to the more savvy or shrewd customer.

In marketing, product gimmicks are sometimes considered mere novelties, and not really that relevant to the product's functioning, sometimes even earning negative connotations. However, some seemingly trivial gimmicks of the past have evolved into useful, permanent features. According to the OED, the word is first attested in 1926, defined in the Wise-Crack Dictionary by Main and Grant as "a device used for making a fair game crooked".

Finding a successful gimmick for an otherwise mundane product is often an important part of the marketing process. For example, toothbrushes are often given various gimmicks, such as bright colors, easy-grip handles, or color-changing bristles so they appear more exciting to consumers. This is often done when trying to appeal to children or excitable adults, who often get more excited about the gimmick than the product.

Major product features which are poorly designed become known as gimmicks to the product users. Plastic devices often suffer from weak structural components or fragile construction, leading to deforming and cracking of the over-strained and poorly engineered mechanisms. This leaves the owner with the basic functions of the item and the gimmick disabled or, in the case of very cheaply produced products, the gimmick broken completely from the main body of the item.

Showing 1 to 25 of 269 Articles matching 'Gimmicks' in related articles.
Pages: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | Next >>

1. Can Collagen Be Absorbed Into The Skin -- A Million Dollar Question
February 07, 2010

Brief answer is to the question, "Can collagen be absorbed into the skin?" is NO. It cannot be. In reality, the collagen molecules are very large, they cannot penetrate even the outer skin, let alone they travel to the inner skin and fibers.However, many people are unaware of this fact and this is the reason many skin companies take advantage and launch products with false promises. They promise to deliver collagen molecules via topical application of lotions or collagen pills or injections. All these are nothing but marketing gimmicks, please avoid all such things if you really want to keep y... (read more)

Author: Kerri Doyle

2. Get Rid of Belly Fat Using Exercises
January 30, 2010

There are numerous gimmicks and commercials products are available that are making you move around about how to get rid of extra belly fat. Belly is the main part of the body that is suffering from the extra fat can make the person even unable to move. While there is no magic bullet, that can help the person to eliminate the fat from a particular area of the body. Questions like how to remove extra belly fat. In particular area the removal becomes difficult but using combinations of the treatments we can have the effective way to get rid of extra fat present. This article is explaining w... (read more)

Author: Ryan Mutt

3. The Three Points of Promotional Products
January 26, 2010

There are many different ways to promote a business. There are some outrageous gimmicks, some over the top television ads, and some gripping news releases that definitely make others stop and take notice. While not usually used as the primary form of advertising for most businesses, promotional product advertising is a very effective way to advertise, and just about all businesses both big and small tend to use this form of advertising to some degree; promotional products hit three main points of advertising. Repetition. Promotional products in conjunction with other forms of advertising ... (read more)

Author: Jen Barnum

4. Bamboo Bikes to Gain Popularity in 2010?
January 25, 2010

Much more than marketing gimmicks, bamboo bikes actually make a lot of sense when you consider the unique properties of bamboo. It makes perfect sense as a bicycle frame. Stronger than steel yet lighter than wood, bamboo makes one of the best materials to build the strongest, lightest bike possible. Though it sounds like marketing trickery, bamboo bikes make sensible options. As more people discover the unique advantages of bamboo, bamboo bikes will likely continue to grow in popularity in 2010. The Perfect Spring The next time you go riding without any traffic, look down at the fra... (read more)

Author: Ryan Frank

5. building maintenance services
January 24, 2010

Commercial scavenging merchandises are distinct from other home products in that they are acquired on a far larger scale than folk buy domestic merchandises. Not only this, but they're employed on premises or structures that are far larger than any domestic situation. Establishments class commercial cleansing merchandises as those that are kind of bereft of the gimmicks that come together with interior products that do an identical job. there is far less focus on promoting and promoting when it amounts to commercial cleaning products ; these big scale scavenging products frequently come in... (read more)

Author: Tracy Bernard

6. Business Card Making - 5 Mistakes to Avoid
January 22, 2010

As you must already know, a business card is a statement about your business and goes a long way in creating a powerful first impression in the minds of anyone receiving them. However, most cards get trashed by the receiver. In this article we will look at 5 mistakes to avoid when you embark on your business card making. 1. Not using standard size cards: We all engage in a lot of gimmicks to get ourselves and our business noticed. And while your card can be creative, it is not always a good idea to use a different size or shape for your card. Most professionals keep cards in their w... (read more)

Author: David Dumas

7. Making Use of Online Drugstores
January 18, 2010

Online scam is one of the most popular issues on the Internet today. Yes, almost anything is available on the World Wide Web, but it is also a playground of notorious parties involved in advertising spamming and gimmicks. If you are not careful, you may become an instant victim of the endless unsolicited promotional stunts and schemes of online spammers. Rogue online pharmacies that are found on the Internet today are probably the best example of an online scam. These sites are called rogue Internet pharmacies because they are not operating by the regulations set and administered by FDA. ... (read more)

Author: Alberto Martinez

8. 3 simple steps to Money Making Online
January 12, 2010

3 simple steps to money making online. The thing about earning cash online is that it is a very complicated business. The actual act of money making online isn't as complicated as much finding a proper way of doing so is. You see, it is entirely possible to earn a full time income solely through the use of the internet but you aren't going to be able to do so with the latest fads and gimmicks. If you honestly want to earn cash online then you are going to need take certain steps in order to do so. In this article you will discover exactly how you can start earning in just 3 simple steps. If yo... (read more)

Author: Erica Chan

9. Choosing the Right Toothbrush for your Teeth
January 12, 2010

How long did it actually take you to choose your last toothbrush? Did you choose it because it was the one recommended by your dentist in Costa Mesa or did you get it simply because you liked the color? We sure do hope it was the first one because color alone is not a logical reason when it comes to choosing a toothbrush. But the sad fact is many people still fall prey to advertising gimmicks by toothbrush manufacturers causing them to go for design and color instead of ease of use. Similarly, many falls on the misconception that electric toothbrush is better than ordinary toothbrush. Ho... (read more)

Author: jackie myers

10. Learn About Internet Advertising To Walk In The Success Path
January 05, 2010

Online advertising has definitely become an important player in the marketing world. Although the market share of internet advertising is still only around 15-17% of total advertising spending, online advertising is fast catching up. Experts believe that online advertising has yet to see even greener pastures. What we are seeing and experiencing now can only be deemed as the tip of the iceberg. There are still so many gimmicks and outlets that online applications and websites can enter in, to promote internet usage. On top of all that, cell phone usage and computer usage are expected t... (read more)

Author: Daniel Molano

11. Internet Advertising - One Of The Ways To Advertise Your Product All Over The World
January 05, 2010

Internet advertising has certainly become a major player in the advertising world. Although the market share of internet advertising is still only around 15-17% of total advertising spending, online advertising is fast catching up. A lot of experts think that internet advertising has yet to see brighter days. What we are seeing and experiencing now can only be deemed as the tip of the iceberg. There are still so many gimmicks and outlets that online applications and websites can enter in, to promote internet usage. On top of all that, cell phone usage and computer usage are expected to incre... (read more)

Author: Daniel Molano

12. MLM Success for 2010 - Begin with the 7 Habits of Those who are Successful
January 03, 2010

Your MLM success (or, your success in general business) begins with employing 7 successful habits of those who are successful. Simply put, if you do what those who are successful do, you in turn, will become successful. This is some great information from a leader in the sales industry; Ms. Erica Combs. Success Habit Number 1: Trustworthy Communication Between You and Your Lead - People will buy from you if they trust you. You do not require tricks, gimmicks or short cuts, just a clear message for why someone can trust you to do business with. Communicate the value you bring to the m... (read more)

Author: Tom Gurnee

13. Online casino sites are lucrative
December 31, 2009

It is often observed that finding a good free online casino site can be a difficult and tiring task. There are many casinos which have various gimmicks and giveaways that can be very luring. The gamer can be tricked by catchy ads into signing up into a casino site. In order to find a good a href="http://www.casino-on-net.com" casino online /a that offers good service, it is believed that a casino directory can be really very handy. There are various casino directories list various online casino sites and rank them according to the user usability. These directories also provide an in depth r... (read more)

Author: jessica thomson

14. The Binary MLM Compensation Plan - Too Many "Gimmicks" To Understand?
December 29, 2009

A binary compensation plan, as its name suggests is based on the number 2. A distributor in a company that operates a binary compensation plan can only build a downline consisting of two legs. A left leg and a right leg. That's correct, a binary compensation plan only allows you to have a maximum of two frontline distributors. Any more that you personally sponsor would have to placed underneath one of your two personally sponsored frontline distributors. This is another case of spillover. The width restriction, however, is not as bad as it sounds as the average network marketer will ... (read more)

Author: Wayne Wu

15. Glider Chair: The Most Practical Outdoor Furniture
December 29, 2009

The economic crisis is going down, and most people do cut their budget on almost everything – food, energy consumption, gimmicks and even lessen shopping sprees. Of course, it is pretty understood that most people would still want the best out of their money. The interior and exterior decoration on the other hand should not suffer just because we are cutting down on our expenses. As a matter of fact, the home is one of the most sacred places that we have – it is the only place where we could meditate and of course have fun with the other members of the family. It is the only place where we cou... (read more)

Author: Michael J

16. Power Aggregators: Helping You Get the Best Texas Energy Rates
December 29, 2009

If you conduct an online search for Texas energy provider, you will find that there are more than a hundred registered retail energy providers in the state. The high number of providers may at times cause problems for you. Confronted with a plethora of options, you may simply wonder which power company you should trust. And with each company competing with each other and trying all marketing gimmicks to lure customers, a naïve customer can be easily trapped into their designs. Even for a highly informed customer, purchasing electricity is a complex and time-taking affair. But take heart becaus... (read more)

Author: Manish kumar

17. Best Diet For Fat Loss
December 29, 2009

If you want to lose body fat and keep it off forever, without losing muscle, without slowing down your metabolism and without starvation, drugs or gimmicks, then you must find the motivation to stick to a proven system. It is understandably easy to get confused with the conflicting advice on exercise and nutrition that is so widely available but as the title suggests, (Fat Loss 4 Dummies), you don't have to be an expert to succeed.Conventional diets achieve fat loss at the expense of losing muscle, which downgrades your metabolism. That's one of the reasons certain diets don't work. Diets don'... (read more)

Author: Adrian Anley

18. Lose Weight the Healthy Way
December 18, 2009

With all of the lose weight quick gimmicks out there, it can be hard to decipher what’s real and what’s a scam. People seem to have forgotten that losing weight actually takes effort and dedication. Well if you’re looking to lose weight in a healthy, safe way then follow my tips below. Remember that losing weight takes patience and motivation. If you really want to maintain your weight loss, you can’t rely on weight loss gimmicks anymore. 1. First you should never starve yourself when trying to lose weight. This kind of behavior will only lead you to eating everything in your refrigerator... (read more)

Author: Bree Davis

19. Knowing how to get paid to fill out surveys and earn a lot!
December 18, 2009

Knowing how to get paid to fill out surveys in the internet is a big hit, again, if you know how. Some people earn a lot of extra cash for their allowance, gimmicks, parties, vacations, and etc, just by using their time wisely in the internet during their breaks, idle time, and extra time. If you would want to be like these people then you would want to continue reading this article. If you don’t know how to get paid to fill out surveys then you will be wasting a lot of precious resources. You will go in circles and find out that you haven’t earned anything. This is the kind of experi... (read more)

Author: Aaron Lam

20. Reach Your Weight Loss Goals with Weight Watchers
December 16, 2009

Have you found yourself desiring to lose weight lately, but are just not sure how to go about completing the task? There are so many choices out there where weight-loss is concerned and it can be hard to know what will work for you. Mixed in with valuable information can be lots of gimmicks promising unrealistic results with little or no effort on your part. One weight-loss solution that's been proven and shown to be effective is Weight Watchers. Over time, Weight Watchers has managed to continually update their programs to make them simple to use. The Weight Watchers program has been availab... (read more)

Author: Jim Mackey

21. Watch Out For Accountants' Gimmicks
December 11, 2009

Oh yes, even accountants have gimmicks they employ to try and get you to use their services. Let’s not say that they will come right out and lie, there are honest accountants after all, but they won’t try to dissuade you from some of the following inaccurate beliefs. Accountants want you to believe that your income tax return is too difficult for you to file yourself. With the rates a CPA will charge you to file your income tax return, they must have some special sort of trick up their sleeves, right? Well, under certain circumstances you can probably file your own income tax retur... (read more)

Author: Chintamani Abhyankar

22. Offline marketing Gimmicks
December 11, 2009

How to set up a firm and competitive business? The very essential composition of marketing aside from securing logistics is creating effective promotions to charm possible customers and prospects. Out of the many strategies known for marketing, not all can work as good as the other. So, looking for a strategy that works effectively for marketing would demand some sort of cleverness and planning. Promoting a company can be done either online or offline. Marketing gurus employ these strategies to boost their sales and proliferate their power to huge numbers of prospects. Actually, there sho... (read more)

Author: Clement Christiansen

23. Nokia Mobile Phones- The Best Gimmicks For Going Mobile!!
December 10, 2009

Whenever there arrived the need latest mobile phones, Nokia has met the demands with its stunning range of handsets. And, that looks justifiable also keeping in mind that Nokia is one of the leading mobile phone maker worldwide. In past couple of months, Nokia has showered the UK mobile phone landscape with its rich collection of latest mobile phones. The reason why Nokia Mobile Phones are quite popular worldwide goes to numbers of factors including their reliability; latest updated features they are packed up with; excellent power back up and finally their economic pricing. Besides this... (read more)

Author: Martin dev

24. Frustrated By Weight Loss Gimmicks That Won't Work?
December 09, 2009

Are you medically obese and hate the way you look in the mirror? If you are feeling uncomfortable in your own skin, need coffee and other stimulants to make it through the day and have been ripped off by other weight loss methods..... We have a solution that will put an END to your frustrations! Are you medically obese and hate the way you look in the mirror? Imagine being able to reach your ideal body weight without needing to exercise, feeling deprived, or having to struggle. You can now safely lose 10-30 lbs per month under a doctor's supervision. Some of our patients have lost ... (read more)

Author: danny milea

25. The Facts About Promotional Product Advertising
December 06, 2009

There is so much conflicting information from different sources many of whom are working their own angle of business advertising. Sure you can spend a lot of money on big advertising gimmicks but in the long run you will find that over and over you are drawn to the simpler forms of advertising, very simply because they are extremely effective with very little investment. These items can be made for any purpose at all. You might want to thank some business associates for sending referrals your way. Or they can be used to give as presents for your employees. Some silly, fun items can be mad... (read more)

Author: Jen Barnum

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