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Internet Marketing Articles and Ezines

Internet Marketing

Subscribe to articles in Internet Marketing.
Click here to view EZINES in Internet Marketing
Showing 1 to 25 of 500 Articles in Internet Marketing.
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1. How to Stay One Step Ahead of Changing Customer Behaviours
September 16, 2019


5 Ways to Align Your Business Practices to Manage Consumer Behaviour In today’s digital world, where people want instant gratification, it can sometimes feel like keeping customers happy is a moving target. Shifts in customer behavior, demographics and preferences can change so fast you might not even notice it, until it starts to negatively affect your business. The main reason for this is technology. Everything has gone digital and customers are much more informed than they were in the past. Think about it: we carry around an instant source of endless information... (read more)

Author: Susan Friesen

2. Great Tips For Video Marketing
September 10, 2019


Are you looking forward to increasing conversation and boosting traffic? Then, you need an ideal video marketing plan. Research has proved that businesses are becoming strong and attracting new customers. Why? It is the power of video marketing. Videos engage and keep customers on the toes till the end. About 97% of all the businesses that use video marketing have reported an increased user understanding of their products/services. 78% can tell how good videos are for ROI. 76% say that videos enhance traffic and sales. With that in mind, it can be challenging to create great videos for ma... (read more)

Author: Joanna Morgan

3. Starting A Model Car Collection
September 05, 2019


Collecting model cars is a passion many children have growing up. This passion for collecting stems from the desire to perhaps own one of the Alfa Romeos, Lamborghinis or Ferraris seen on television or in movies. The thought of going fast and living in style is a dream realised by collecting cars in diecast model form. At a model car shop, you’ll see young boys and girls gazing through the glass cases at these models. Picturing themselves in the driver’s seat is what motivated them to start collecting in the first place. When it comes to collecting, there are some tips and tricks that you... (read more)

Author: Edmund Brunetti

4. The Importance of Brand Messaging for a Successful Website Redesign
September 05, 2019


I’m sure you’ve landed on someone’s website and felt like something was just...wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure. Your visitors could feel the same way if you don’t pay attention to how you come across to your target audience. That’s why it’s crucial to identify your brand style before you redesign your website. In my latest Tea Time Tip: Marketing For Busy Entrepreneurs, I shared some critical factors to ensuring your websi... (read more)

Author: Susan Friesen

5. Create Your Best Possible SEO Content with These Tips
August 30, 2019


Want a successful website? There’s a lot that goes into making a business grow its online presence, and one of the main factors (particularly in this day and age) is search engine optimisation (SEO). Business owners who decide to opt for affordable SEO packages to help their site reach the top of Google’s rankings certainly have the right idea. In this article, we’ll be talking about how you can recognise and create some top-quality content that both Google and your customers are sure to love. Readability Focussing on the readability of your onsite content is one sure-fire way t... (read more)

Author: Laura Jeeves

6. Why You Should Use An Autoresponder?
August 23, 2019


Autoresponder is a one-stop marketing software solution that is able to grow your audience, promote services, and sell products where everything is simply automated and does not require much manual work. Basically, it operates as a sales staff of an organization where sales and marketing function is being done for you online. This marketing software allows you to automatically sent out emails to an individual or as a group. Benefits Of An Autoresponder 1. Email Marketing whereby you sent great-looking emails that are engaging and able to sell. The best part about this is you are able... (read more)

Author: Joanna Morgan

7. About Solo Advertising (Solo Ads)
August 23, 2019


Solo advertising which is also known as email advertising is where you can purchase from sellers for them to send to their mailing list or some even to their buyer's list. This method can be effective because the sellers have already build a relationship with their customers in their mailing or buyers list, therefore, the chances of conversion are higher. You are basically ordering visitors (traffic) to your website and the term being used is called clicks. Minimum clicks usually begin with 50 and maximum could range to thousands. The market price for each click usually begins with USD 0.... (read more)

Author: Joanna Morgan

8. Get Paid To Test Out New Apps On Your Phone Or Tablet
August 15, 2019


Making money online from home has been a growing trend worldwide in recent years and many are willing to invest in various opportunities with the belief to achieve financial freedom and live the dream they always desire like travel around the world and spending in luxury goods and services. However, some of these so-called opportunities are bogus and good to be true as many are being tricked with empty promises and losses thousand of dollars as a consequence. The key to being successful in making money online is to know what you are doing and be realistic in pursuing your goals and dreams... (read more)

Author: Joanna Morgan

9. Affiliate Marketing
August 15, 2019


With the dawn of the digital age of technology and the internet have come multiple new ways to make money online. Well doesn't that sound too good to be true? To be able to make a living from your laptop sitting in a beach on a tropical island. Most people have written off the idea of making money online as there are a lot of scams going on. When most people think of making money online they think of those sketchy survey websites that earn you $1 an hour. In this article we will not be talking about these but rather a more efficient and scalable way to make money via the internet. In the past ... (read more)

Author: Joanna Morgan

10. Selling on Social Media Without Driving People Away
August 13, 2019


5 Social Media Selling Tips & Warnings Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they’re already your target group. However, people can be resistant to selling on these platforms. They see sites like Facebook, Instagram and Twitter as places to share content and interact with friends, families—and nowadays, brands. You really have to approach this the right way or you could alienate your audience, causing them to unfollow or unlike you because t... (read more)

Author: Susan Friesen

11. How to Engage & Inspire with Interactive Content Marketing
August 06, 2019


Easy Ways to Stand Out from the Competition Using Interactive Content Marketing I’m sure you’ve heard the old adage “Content is king.” While that’s certainly true, it’s not enough anymore to simply write a text-rich blog post and expect engagement to happen. According to a study by Microsoft, the average human has an attention span of eight seconds. Eight seconds! You need to attract your readers’ or followers’ attention and require their active engagement quickly. That can easily be done with something called interactive content marketing. While pieces like blog articles a... (read more)

Author: Susan Friesen

12. Competitive Positioning for Nonprofits
August 02, 2019


It’s an important question every organization must ask themselves: what sets you apart from the competition? Notice I said “organization.” Don’t think that just because you’re part of a nonprofit that you don’t need to put time and effort into branding! Nonprofits need to be aware of the link between a brand's strategic value and its organizational impact. Here are a few things that can happen if you don’t put the time and effort into creating this simple yet powerful statement: * You’ll probably be confused with similar organizations. * Your messaging will be all over the place. ... (read more)

Author: Susan Friesen

13. How to Calculate Twitter ROI
July 10, 2019


Get to Know Your Social Media Metrics It doesn’t matter which social media platforms you’re using to promote your business?—if you’re not measuring your results, you’re wasting your time! You need to be tracking things like which posts perform better than others, and which types of content your users like best. According to Twitter, 336 million people use the platform every month. But early on, I was struggling to see the value of Tweeting. It was hard for me to justify the amount of time and effort I was spending on it, before I understood how to properly market there and cal... (read more)

Author: Susan Friesen

14. Actionable Affiliate Marketing Checklist For Online Businesses
July 10, 2019


Online Affiliate Marketing Checklist For Digital Businesses It’s time to up your game in the affiliate marketing business. You are making money from your affiliate links but that same traffic can be used to build your email subscriber list. What traffic do you want? The traffic that fits best with your niche and will eventually buy your products and services. Choose the Right Affiliate Products to Promote -Identify Pillar Affiliate Products – those that are in line with your website niche and also are returning the highest commissions -Promote those products in unique ways –... (read more)

Author: IM Mozie

15. How to Marie Kondo Your Website
July 10, 2019


9 Website Redesign & Refresh Tips You’ve probably heard of Marie Kondo by now: she sparked a whole movement of decluttering, and has a Netflix show called “Tidying Up With Marie Kondo.” Also known as the KonMari method, her focus is on organizing your home by getting rid of items that do not “spark joy.” While her method applies more to dresser drawers and workspaces, there’s no reason why you can’t Marie Kondo your website! Just like your home and office, your site needs to be cleaned from time to time. Here are 9 website redesign and refresh tips to help you get the most ... (read more)

Author: Susan Friesen

16. Phone Photograph Tricks
July 10, 2019


Have photos for every occasions.The proven techniques will show you how to become a mini celebrity on social media sites without ever using photoshop! Would you like to take mind blowing photographs with your smart phone? The truth is, if you own a smartphone ( Iphone,Samsung,HTC,Blackberry,whatever) then you already have everything you need to take create incredible photographs that will blow away you and your friends. You are just a few minute away from developing pro-level skills that will stay with you for life.It doesnt matter if you are a real photograph nut, or simply interested in im... (read more)

Author: Sphesihle Khuzwayo

17. Teeth Whitening For You
July 10, 2019


This whistle- blower has finally had enough of the industry's teeth whitening lies and is about to reveal a safe all natural and cheap way to achieve sparkling white teeth from home. How much would you pay to have beautiful,sparkling white teeth?How much would you pay to finally say good bye to the embarrassment of having yellow or discoloured teeth?How much would you pay to be confident once again and have so much pride in your gleaming teeth that you are desperate to show them off to the world?Would you pay $500 to achieve such transformational and life-changing results? So altho... (read more)

Author: Sphesihle Khuzwayo

18. Your 2019 Guide on How to Use Video in Email Marketing
June 12, 2019


It’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more apt to purchase from you. Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media. This article focuses on using video in your email marketing. Keep reading for... (read more)

Author: Susan Friesen

19. Your 2019 Guide to SEO Outsourcing
June 03, 2019


If you’re the owner of a small business, you’ve got dozens of tasks on your mind: generating leads and sales, personal branding, social media marketing, employee payroll…the list goes on and on. How much thought and effort have you put into search engine optimization? This is the process of attracting organic (free) traffic from the search results in search engines. You need your business to appear high-up in the organic results or potential clients won’t even know you exist. Do this process right, and you’ll get targeted traffic landing on your website to learn more and/or buy ... (read more)

Author: Susan Friesen

20. A Comprehensive 2019 Guide to the Website Redesign Process
May 30, 2019


How to Rebrand Your Business Like A Boss There are so many different reasons why a small business owner may decide to rebrand a website: poor conversions and/or sales, confusing navigation or an outdated design, to name a few. However, as I mentioned in my previous blog The Right Reasons for Rebranding Your Business Logo, it’s essential to have strong reasoning, logic and stats behind rebranding your business. For example, are poor conversions due to an ineffective design or a glitchy shopping cart? Is your website truly outdated or are you just bored of the colour ... (read more)

Author: Susan Friesen

21. Some basic concepts about Affiliate Marketing
May 30, 2019


The internet is a very useful place that people can post anything they want. That leads to people having access to all kinds of information right at their fingertips. This is why the internet is a great way for marketing activities to show off products and services. There are many marketing types out there and affiliate marketing is one of an easy and smart way for companies to promote their products. Different from other marketing types using their staffs for marketing, in this case, the companies will use other people as an outsource to promote their products and then pay them a commiss... (read more)

Author: NGUYEN VAN ANH

22. How to Generate Leads with Landing Page Giveaways
May 30, 2019


Creating an Effective Free Giveaway Website If reading the headline is making you think you’re going to have to spend big bucks, think again! Generating leads doesn’t have to blow your marketing budget, and it can actually be quite easy. The goal of a giveaway on your website is generating leads by collecting email addresses. Then, you can start to look at other ways to move your potential customer farther down the funnel and towards a sale. Let’s look at a few different ways you can use this marketing technique to your advantage: • Create a contest that people enter and ... (read more)

Author: Susan Friesen

23. 7 Easy Ways to Increase Online Sales
May 30, 2019


How to Improve Your Website’s Buying Process From small businesses to huge corporations, increasing profits is the #1 goal. As a business owner, it’s your main purpose and what you focus the bulk of your energy on. However, it can be a challenge—especially when you’re so close to your brand—to see what’s missing and to make the necessary changes. Fortunately, there’s no shortage of ways you can improve your buying process and see results in the near future. Whether you run a product- or service-based business, here are 7 ways to increase online sales: 1. Have a user-fri... (read more)

Author: Susan Friesen

24. The Power of Content Marketing Storytelling
April 11, 2019


3 Easy Ways to Increase Your Social Media Engagement Once upon a time your social media marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling. We all love a compelling story. Whether it’s an adventure, comedy or fairy tale. Stories influence people’s emotions, which we as marketers know can then influence buying decisions and brand loyalty. According to Jennifer Aaker, a psy... (read more)

Author: Susan Friesen

25. Why SEO Matters for Local Businesses
April 05, 2019


There is a misconception among many local business owners that it is not necessary for them to go through the process of improving the search engine optimisation of their site. Business owners that are operating in a single city, usually out of a single location, feel they are not going to get much out of internet marketing. They believe that it is better for them to focus on more traditional means of attracting customers. It is a misconception and one that can cost a small business a lot of money. Here is why SEO matters for local businesses. Google Trends Local In the past few year... (read more)

Author: Edmund Brunetti



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