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Internet Marketing Articles and Ezines

Internet Marketing

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Showing 101 to 125 of 500 Articles in Internet Marketing.
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101. Maximizing Your Marketing with Data Mining & Retargeting
May 22, 2018


3 Steps to Not Fearing These Marketing Techniques; Embrace Them Instead From increasing conversions to enhancing the customer experience, all types of companies use data mining and retargeting. They’re very effective marketing techniques, but many consumers view them as creepy rather than creative. Remember when Facebook was in the news for data mining? Cambridge Analytica created a quiz app to gain access to millions of Facebook user accounts. While both companies claim users technically gave consent by agreeing to the terms, it’s incidents like these that make people afraid o... (read more)

Author: Susan Friesen

102. Can you tell me why you're the better choice?
May 19, 2018


It’s planting season. My usual part-time workload has temporarily doubled. My expertise is in flowering plants, perennials and annuals artfully overflowing their pots and landscapes drenched in color. This year, my vegetable gardening colleague brought new life into the world in the form of a daughter rather than an edible plant and so is out on maternity leave. Starting vegetables from seed and ensuring their safe passage from packet to seedling to soil has expanded my love of all things dirt life. Have you ever seen a lettuce seed? Where does one find one on the head? Lettuce seeds rese... (read more)

Author: Gregory Anne Cox

103. Cheap Dedicated Server: A Must-Have for Small Scale Businesses
May 18, 2018


As a small scale business operator, you cannot shy away from the fact that you need the web space, essentially for growing your business. A lot of people are in the digital space, courtesy of their mobile devices. So, you need all the available resources to get people to notice your product or services through digital marketing strategies. The reason why you need to work on a server in this jet age is for the purpose of disseminating information quickly to those accessing your domain. Luckily for a small scale business operator, you can work with a cheap dedicated server, as a tool for always ... (read more)

Author: Austin Power

104. In-Depth: Facebook Data Privacy & Social Media Data Mining
May 17, 2018


What Businesses and Consumers Should Know for Their Protection (and Gain) Facebook’s ability to see your personal data has been a big deal in the news ever since Cambridge Analytica was singled out as abusing this data for coordinated political advertising. As a result of the investigation on April 4, 2018, Facebook shared a draft of their updated data policy. Some things that were addressed in the release may be news to users. Did you know that when a user clicks the LIKE button on a business Facebook page, that business can then gain access to that user’s personal profile? ... (read more)

Author: Susan Friesen

105. Cheap Domain Names: Strategies for Winning Visitors Online
May 15, 2018


Today, a successful business dealing does not have to involve the physical presence of buyers and sellers in a business transaction. The reason is that the improvement in technology has made it possible for business owners and dealers to communicate easily and make successful transactions even with their mobile devices. So, for you to capture visitors’ attention who are always surfing the internet, you need to invest in cheap domain names. Investing in multiple domain names can determine how you can keep up with the latest trends on ways to keep your visitors interested in your services or pro... (read more)

Author: Austin Power

106. SEO Service in London: Dangers of Refusing to Hire an Expert
May 12, 2018


On the digital space, users are increasing in number on a daily basis. The reason is that people are beginning to have unguarded access to all the activities that the digital world has to offer. Interestingly, marketing is one area in which a lot of business owners are investing their time and effort, particularly in the use of the internet to channel their goals, especially in the area of buying and selling. However, the fact that a business is on the internet does not mean it is commanding sales or traffic. Many businesses have failed to make a lasting impression about how relevant they are ... (read more)

Author: Austin Power

107. SEO Service London: Maintaining Consistency in a Competitive Business Environment
May 11, 2018


People, all over the world, only buy what they can perceive with their senses. As a business investor, you should be prepared to carve a niche for yourself, especially when you have to make visitors believe in the service you will be offering them: moves that appeal to the emotions for facilitating actions. Interestingly, the more people get used to a certain method of advertisement, the harder it becomes to see them reacting positively to a course, especially in the area of service patronage. So, your survival, in relation to the services you offer or the products you sell, is dependent on th... (read more)

Author: Austin Power

108. Minecraft Servers Hosting: Facilitating Stable Income for Your Business
May 10, 2018


Life is all about business, and you need to be aware of how to make smart trading, so that you can stay in business for long. Interestingly, it is easy to find businesses folding up, as well as businesses that have fought in the tide of challenges to stay relevant and consistent. Irrespective of how you may have begun your journey in trading, you need to adopt strategies that will not only keep your off debt, but also ensure that you have avenues through which you can generate income on a daily basis. Luckily, the emergence of Minecraft servers hosting has made trading in business dynamic. So,... (read more)

Author: Austin Power

109. Cheap Dedicated Server: Maintaining Financial Stability
May 07, 2018


The digital space has become a competitive ground for businesses to take a huge leap into becoming financially successful or otherwise. Popularity is one of the major benefits of having your business displayed on various online platforms. Yet, if you don’t manage your online space well enough, you may start losing customers to those that have a better understanding of how the online hemisphere works. As a business owner, who is aware of the competitive online hemisphere, there are some factors you need to put in place so that your business has a financially stabilized mode of operation. Your b... (read more)

Author: Austin Power

110. Virtual Influencer
May 03, 2018


Miquela Sousa, Instagram model, singer, social rights activist, is social media’s latest “it” girl. She is often seen sporting the latest fashion products from all the trending brands, from Chanel clothing to Kylie Cosmetic Lip Kits. At first glance, she seems like any other blogger, visiting all of L.A.’s hot spots and responding to her followers, referred to as “Miquelites.” However, unlike other bloggers, Sousa is virtual. She is computer generated to resemble a 19-year-old Brazilian- Spanish girl. While her creator’s identity remains anonymous, one thing is clear: virtual influencers are g... (read more)

Author: Renee Stevens

111. How to Promote Your Business with a Cheap Dedicated Server
April 30, 2018


Have you been thinking of closing down your business? With the help of a cheap dedicated server, you should be able to give a reconsideration to maintaining your business existence. At first, the decision may appear to be a wise one, but closing down is not the solution to your problems. Interestingly, the reason why many business owners are seeing a close down as the better option for a bankrupt business is that there is very low patronage from the foresight of a business s investor. The onus lies with you to ensure that you promote your business so that your potential visitors have every rea... (read more)

Author: Austin Power

112. Cheap Domain Registration: Guarding Your Business against Brand Counterfeiting
April 28, 2018


Although you may have taken some time to plan how to execute short and long term goals for your business as a starter, you shouldn’t neglect the area of creating a domain name for your business. You wouldn’t want to be embroiled in a legal tussle in the future, because someone else is already taking the credits for your brand name which you have painstakingly built for many years. To deal with a common situation such as this, you do yourself a lot of good by investing in domain registration cheap. With this worthy move, you are able to prevent your business and your future, because your brand ... (read more)

Author: Austin Power

113. SEO Service London: Saving Your Business from the Brink of Bankruptcy
April 27, 2018


Having a large customer base has a lot of benefits, especially in the area of profitability. One thing is setting up a business venture with conceivable future plans, another thing is being able to execute these plans with proven results. Regardless of how your business may have started, ill management could set you up in the deep water of debt. So, as a wise investor, you should make it necessary to involve the professional input of SEO service in London. You shouldn’t undermine the fact that your business is starting at a very low level. You need a regular customer base to help you expand yo... (read more)

Author: Austin Power

114. Smart Calls-to-Action for Every Buying Stage to Maximize Conversions
April 24, 2018


Have you ever wondered why some websites convert better than others? You can have the best copywriting in the world but if you don't have effective calls-to-action on each page, you won't get the sale. So what’s the best way to get prospects to take action? In a previous article, we defined what a “Call-to-Action” is and why your website must use them. This article provides effective example calls-to-action to reach shoppers at every stage of the buying cycle to boost conversions. It's important to have call-to-action for prospects at every level of interest. Offer... (read more)

Author: Susan Friesen

115. How Cross-Selling Can Help Your Business
April 19, 2018


4 Best Cross-selling eCommerce Practices to Boost Check-Out Sales Your business likely has more than one offering and your clients might be interested in more than just one product or service. When you defined your ideal clients you likely identified who they are and what they want from your business, but did you map out how to sell more than one product or service through cross-selling? Cross-selling is the act of selling something to an active user who is already buying something else. You’ve seen it everywhere from Amazon to Zappos and it’s because cross-selling is eff... (read more)

Author: Susan Friesen

116. The Passive Income Myth
April 16, 2018


According to the IRS there are three categories of income: Active, passive, and portfolio. Active is what it sounds like. You do income-producing activities that you get income. Portfolio is also what it sounds like. You invest money into things like stocks, real estate funds, or other investment vehicles and — in the best of times — your investment yields gains, or income. Then there is passive income. The sacred cow of network marketing companies and continuity/membership site experts. The goal of every over-worked, under-earning, praying-for-a-miracle self-employed ... (read more)

Author: Gregory Anne Cox

117. 7 Top Tips to Build Trust Faster with Prospects
April 12, 2018


Have you ever dealt with an overhyped salesperson that made you feel like they were a car salesman? I know I have. They make you feel like the biggest thing they care about is not helping you, but about making their sales commission. Our biggest goal as business owners who have an online presence is knowing how to build trust fast with prospects. How can you convey that you are a trusted solution to solve their problems? Keep reading for solutions that will help you build trust fast with prospects online. 1) Encourage Reviews and Testimonials: When I go to buy some... (read more)

Author: Susan Friesen

118. Website Designs with Custom Business Themes
April 09, 2018


How consumer tastes affect website design strategies in different business markets: Consumer preferences have driven the wheels of humankind for many centuries, and it makes sense for entrepreneurs to remain attentive to the needs of their users. Our extensive experience with Internet-based presentations has helped us to gain some wisdom about what makes the public interact with pages more often. A good example of this is our marketing four-square concept, which defines a strong presentation as: one or two appealing business offers, a customer testimonial, a third-party endorsement, an... (read more)

Author: Arissa Dimond

119. 5 Tools to Help Boost Your Small Business Sales
April 05, 2018


In order to keep your efficiency up and allow yourself to focus on the tasks most important to your small business, you need to know what the best tools that are available. One way to do this is by using a number of online tools that have been built for the sole purpose of supercharging your small business, so you can make more sales. The best tools are designed to bring in more customers and assist in boosting your profits. Here are five must-have tools that all small business owners should use. 1. SumoMe SumoMe is a suite of free tools that can be used to grow y... (read more)

Author: Susan Friesen

120. Sign Up Now is a call to action on life support. What to say instead
April 01, 2018


Some might even say the ubiquitous “Sign up now” in proximity to the words Newsletter or Updates, is not a call to action at all. Literally, yes, it is telling someone to take an action, but it’s not engaging. Wait, let me be honest, it’s worse than that. It’s boring. Boring moves no one. Its fellow bores are subscribe, join, download, and enter your name and email. People, we must do better. Every word you use forms the bigger picture of your brand voice and I wager to say, you don’t have “boring” as one of your brand’s traits. You could argue that if I am offering a ... (read more)

Author: Gregory Anne Cox

121. Does Your Website Need a Content Makeover?
March 29, 2018


Businesses adapt and change as they grow and often these changes are overlooked on their website. While you may have added another offering and placed it in your website navigation, it’s important to assess how that new product or service alters your overall goals with your user and to respond to user behaviour. It may not be a new service but a new goal for your business. Take stock of your goals and see if they’re reflected in your current content. A content makeover isn’t the same as a new website. You’ll be keeping your same CMS and theme and working on what is displayed... (read more)

Author: Susan Friesen

122. 7 Keys to Creating a High Conversion Website Home Page
March 22, 2018


Have you ever said, "If only I knew what to put on my website home page, I'd do it!"? Knowing the EXACT things to include to maximize sales and conversion on your website can be difficult sometimes. You want to look good and get results online, but the truth is many home pages rank poorly in terms of conversion. No one wants that. So keep reading and learn the exact items, words, and images to turn your website home page into a selling machine. Critical Elements Every Website Homepage Must Have 1) Opener People have short attention spans. The first thing you want... (read more)

Author: Susan Friesen

123. A "Call-to-Action" Definition and Why Website Owners Must Use Them
March 15, 2018


You built your website to help your business so it’s important to connect every dot that qualifies it as a success. One of the ways to do that is to guide your visitors from point A to point B when perusing your website. This can easily be done with a Call-to-Action. Often referred to as a CTA, a Call-To-Action is easy to implement. In fact, it’s likely you’ve seen them many times on other sites without even realizing it. It’s simply the point where you have a button, image, or text link that directs the user to the next step in their website experience which, in SEO terms, is ... (read more)

Author: Susan Friesen

124. Why Your Website Needs a Page for Every Purpose
March 08, 2018


Your website may be the online representation of your business, or the actual business, but either way it’s there to service your customers and clients. Users visit your website looking for what you provide and the last thing you want to do after spending time and money on online marketing is confuse them or not provide them with the information they’re looking for. This is why it’s so important to make sure whatever it is you’re selling, you have a page dedicated to it! Many businesses make mistakes when planning their website and it’s often because they’re so knowledgeable of... (read more)

Author: Susan Friesen

125. 5 Keys to a Winning Website Content Strategy
March 01, 2018


Getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there. Having content that is relevant, engaging and compelling is key to keeping visitors on your website. But how do you do that? Here are five ways to crafting attention-grabbing content your visitors can't resist. 1. Less is More On your home page, visitors want to know immediately who you are, what you do, how you help them, and why they should choose you. Choosing the right words for this really matters. You want emotionally en... (read more)

Author: Susan Friesen



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