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What does the umbrella term 'digital marketing' cover? by Richard Conard






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What does the umbrella term 'digital marketing' cover? by
Article Posted: 04/02/2019
Article Views: 248
Articles Written: 1174
Word Count: 464
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What does the umbrella term 'digital marketing' cover?


 
Internet Marketing
Digital Marketing is becoming a popular term used in the modern day of the internet and online business opportunities. It is essentially advertising online and can also be called online marketing. It is a tool companies in digital marketing in Toms River or Brick or anywhere can use for websites and social media platforms, to reach more clients or customers, influence brand loyalty and expand brand awareness. But the term does cover a number of other tools and terms so here is a look at what comes under this broad category.

The best digital marketing in Brick or anywhere understands these different terms and aspects and can ensure your business is using the most successful strategy possible. Places where digital marketing occurs include;

  • Your company's website
  • Any blog posts you make
  • eBooks, brochures online
  • Social media
  • Online reviews
The most common tactics and terms that fall under the umbrella include;
  • SEO – Search Engine Optimization, this is the process of making changes to your site and posts so that when someone does an internet search in your niche, your website appears or ranks higher in the result pages. Websites that appear top, or on that first page are more likely to get visitors, and they can be turned into customers.
  • Inbound Marketing – means the whole task of attracting visitors, converting them to customers, closing the purchase and keeping them loyal.
  • Content Marketing – is the creation of content that leads to improved traffic, better brand awareness, and such.
  • Email Marketing – Email is a great way to reach out to customers to encourage them to return and buy again. It is used for promotional purposes for events, discounts, new content and creates a feeling of connection as long as the person's email is not being spammed by your company.
  • PPC – Pay-Per-Click is a way to move traffic online to your website by having your ad somewhere and paying them each time it is clicked on.
  • Native advertising – These are ads that are very content led on a platform like Buzzfeed or Facebook.
  • Social Media Marketing – Using social media channels like Twitter or Facebook to generate leads, increase brand awareness, attract traffic.
  • Affiliate Marketing – You can get a commission when you promote another service or product on your site.
  • Online PR – Basically the same as regular PR getting the attention of publications, writers and such but online so blogs, digital publications, and content-based websites.
  • Marketing Automation – There is software that can make certain marketing actions online automatic. For example, a lot of companies have automated email marketing.
Digital marketing in Toms River and digital marketing in Brick will include knowledge of these well-known terms and ones that are lesser used too.

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