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Internet Marketing Articles and Ezines

Internet Marketing

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Showing 1 to 25 of 500 Articles in Internet Marketing.
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1. 2 Easy Steps to Increase User Engagement for Small Businesses
November 15, 2018


Posting to social media is a great but even better is creating conversation. For years companies all over the world have been leveraging the power of social media to grow their business. But many fall short when it comes to the true intentions of content marketing. When you post something that is intended to appeal to your ideal users, don’t walk away. Those notifications letting you know how the post is performing are the important part. Engagement refers to any time you and users following your business’s profiles interact. That interaction can not only lead to high quality ... (read more)

Author: Susan Friesen

2. How to Create a Powerful Corporate Brand
November 08, 2018


4 Questions to Ask When Creating a Brand for Your Small Business Whether it’s a large corporation or a small business, branding is one of the most important aspects of marketing. Your brand differentiates you from your competitors, and it tells your customers what they can expect from you. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. Corporate branding is one of the best ways to build and keep your customers’ trust. Not only that, but proper business branding can also lead to an increase in sales, word-of-mouth r... (read more)

Author: Susan Friesen

3. 6 useful Tips For Architects
November 07, 2018


Getting into the field of architecture is an adventure in itself. No doubt it has its challenges and difficulties along with in numerous trial and error designs and sketches and hours and hours of long work but when you look at your design with a smile, it is all worth it in the end. Being an architect is a unique profession, especially with the ever-changing technological methods and new and improved methods in revolutionizing construction and building projects. However, there are some important tips for you as an architect for the betterment of your profession apart from using 3D archit... (read more)

Author: Shovon Joarder

4. How to Make the Right First Impression with Your Homepage Headline
October 31, 2018


A new website user needs to know they’re at the right place, right away! Earning a new lead is great, and for many small business owners, every site visit makes a big difference. If your website’s home page doesn’t convey what you’re all about right away and assures the user they’re at a site relevant to their intentions, you risk that lead bouncing to your competitors. What do you need to effectively show a user they’re at the right website? The perfect headline. Is your website continually converting visitors into leads? The perfect headline might not seem lik... (read more)

Author: Susan Friesen

5. 3 Success Stories You Can Learn from to Build a Profitable Online Store
October 22, 2018


Succeeding with online sales isn’t easy so we looked at 3 examples of entrepreneurs who made it work! It could be as simple as the right product at the right time, but success isn’t always only luck alone. Succeeding with an online store takes the right initiative and know-how. Whether you’ve got a store online already or you’re just starting out, these businesses learned the hard lessons already, so you won’t have to. Running a service-based business and are unsure about e-commerce? Try our post: 3 Barriers to Break and Get Your Service Based Business Ready For E-Commer... (read more)

Author: Susan Friesen

6. 3 Ways to Get More Traffic to Your Online Store
October 16, 2018


An Introduction to Marketing Your Store Online No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge. With so much competition out there – especially if you’re competing against a big retailer – means you need to always be focusing on ways to get more traffic to your online store. Here are 3 ways to grow your online store: 1. Create Compelling Content Publishing content that is valuable to your consumers is an ideal way to attract people to your website. Potential customers are more willing... (read more)

Author: Susan Friesen

7. 3 Barriers to Break and Get Your Service-Based Business E-commerce Ready
October 08, 2018


You might not think your service can be sold online but here’s 3 reasons why you might be wrong! We’ve all seen how rapidly e-commerce has taken over but many service-based small business owners and entrepreneurs are still gun shy about taking their business to the next level online. Whether you sell a physical product or provide a service you could benefit from online sales. In this post we’ll look at the barriers presented by e-commerce for service providers and how many perceived obstacles are easily and affordably addressed by planning your approach like a pro (or with one... (read more)

Author: Susan Friesen

8. Why You Shouldn't Buy Instagram Followers
October 02, 2018


2 Big Reasons to Growing Your Instagram Followers the Right Way We’ve been talking lately about how amazing a tool Instagram can be for your business. Instagram is chock full of marketing opportunities – from paid ads to IGTV to product posts. However, capturing people’s attention isn’t just about sharing an image and collecting Likes and followers. You need to spend time interacting with people and liking other users’ posts - time that many business owners simply don’t have. Managing a business Instagram account is another task on your to-do list that’s already packed with... (read more)

Author: Susan Friesen

9. 3 Beginner Steps to Building Your Business on Instagram Using Sponsored Posts
September 24, 2018


Why Instagram Sponsored Posts Are the Best Method for Reaching New Users Looking for Businesses Like Yours! Instagram lead generation is not simple and requires planning, strategy, creativity, and repetition. While traditional methods to build your business on Instagram work magic, they don’t tend to reach nearly as many users as a solid sponsored post. When Facebook started, organic reach was simple. With low competition and emerging technologies looking for more and more users, it was actually quite easy to post something to Facebook. If configured properly you’d reach new u... (read more)

Author: Susan Friesen

10. Content Creation Services Should Protect You Against Search Engines Algorithm Penalties
September 19, 2018


Are you looking for content creation services at affordable rates? Content has become lifeline of successful online business and engagement. Search engines continue to update their algorithms in order to be more content centric in ranking pages. Websites with thin and low quality content have, in recent days, been penalized. As a result webmaster are investing heavily in informative and rich content that not only informs but offers value to the reader. It is interesting times to live in. Days when you didn’t require content to rank are long gone. Quality content for both blogs and website... (read more)

Author: alen owen

11. How to Build Real Followers on Instagram
September 16, 2018


The Right Way to Grow Your Business Using this Powerful Brand, Audience and Content-Marketing Tool We’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what many people still believe, Instagram isn’t just a fun app where you can post food, holiday and family pics. Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day. A note of caution: there are plenty of people out there wh... (read more)

Author: Susan Friesen

12. Which is better for Building Your Small Business: Pinterest or Instagram?
September 12, 2018


Discover which platform your ideal users prefer and how to you know if it’s right for growing your business Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram and Pinterest. Both have their own way of presenting images and allowing users to compile images they like but they also have limitations that may push your ideal users towards the other option. Growing your business with Instagram is a great idea but don’t count Pinterest out. The main appeal of Instagram is the images are supposed to be unique and e... (read more)

Author: Susan Friesen

13. 4 Brand-Building Tips on Using Instagram for Your Business
September 03, 2018


How to Create a Powerful Instagram Social Media Marketing Strategy One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, engagement, sales and leads. However, many people are left scratching their heads when it comes to marketing with Instagram. Many of us use Instagram as a personal account to post photos of our family, friends, vacations and food – but how can it tie into business? And should it? Wit... (read more)

Author: Susan Friesen

14. How to Use Instagram to Build Your Business Brand
August 26, 2018


3 Ways to Start a Brand-Centric Social Media Strategy Instagram has quickly become a dominant force in social media and you’ll be surprised how effective it can be for your business. A brand-centric™ social media strategy is a great idea before starting any social promotion. You’ll not only save time and money down the road when you have a following but building that following will also be much easier. Branding with social media can actually reach a significant audience but you need to give users a sincere reason the follow. This comes from understanding the value of your... (read more)

Author: Susan Friesen

15. How to Define Your Brand Identity with 5 Simple Questions
August 20, 2018


Why the wrong brand identity can mislead clients about your business and cost you valuable leads. A business with the wrong brand identity is swimming against the current and creates issues for itself that can be avoided with the right branding. But the right part is what is so complicated. A solid brand identity serves your business by showing off your core values without needing much assistance and it should be the centerpiece for all your marketing efforts. If you’ve already had your brand established but it’s dated or for some other reason doesn’t accurately convey w... (read more)

Author: Susan Friesen

16. How to Define Your Brand Voice
August 15, 2018


3 Steps to Help You Create This Essential Part of Your Business Brand Identity Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality you use when communicating your message to the world. From digital advertisements to social media posts to product packaging, it’s important to have one consistent and unique brand voice across all your marketing materials. Otherwise, you’ll end up wi... (read more)

Author: Susan Friesen

17. How to Differentiate Your Brand Personality & USP
August 03, 2018


Tips on Showcasing the Ideas and Values that Make Your Business Brand Unique It’s very rare to be lucky enough to have a business in an industry that isn’t crowded with competition. Whether you sell something or provide a service, you have competing companies and brands who want the same business you do, and everyone is constantly seeking to secure that business. A great way to make sure you stand out is by showcasing the ideas and values that make your brand unique. These differentiators that dictate brand identity and value are easy to spot for many businesses. You rea... (read more)

Author: Susan Friesen

18. How to Find Your Business Niche
August 02, 2018


3 Ways to Help Better Position Your Business for Market Success Finding your business niche is the first step of defining your brand. If you don’t understand how to position your business in the market place or know what you’re selling and why, then you won’t be able to effectively market your business. It’s important to find your business niche so you can: • Differentiate yourself from your competitors; • Optimize your website for the right keywords; • Have a clear message on all marketing materials; • Develop new ideas or products that appeal to your target market. ... (read more)

Author: Susan Friesen

19. 4 Simple Steps to Improving Newsletter Click-Through Rates
July 24, 2018


How to Engage Your Target Audience for More Clicks Newsletter marketing can be extremely effective and really grow your business, but it has to be done right. Bloated copy or an incoherent message are easy ways to torpedo your own potential to have users click through from the email. While Click-Through Rates (CTR) vary by industry, you can improve your chances of being at the top of your niche by following rules that have shown that, regardless of industry, they’ll prompt users to click more. If you haven’t reviewed your stats on your newsletters, it’s a good time to do s... (read more)

Author: Susan Friesen

20. Better Sensual Activity through Game Playing
July 20, 2018


Good sensual activity is great, but is "good enough" sensual activity really good enough? Often people who have been sensually involved with each other for a long period of time may find that their sensual lives fall into a little bit of a rut - it’s fine, but it could be better sensual activity. And the same can be true for some couples who are just starting out; there may be a little something missing, perhaps because they feel a little shy or unsure of themselves. Assuming male organ health or another problem is not an issue, there’s no reason that such couples shouldn’t be enjoying even be... (read more)

Author: man health

21. 404 Page Not Found — Something needs your attention
July 18, 2018


That beautiful website you worked so hard on and checked 12 times for glitches before launching harbors a sleeping saboteur. For reasons unknown and mysterious, what once worked will break. And you don’t even have to be in the room. That perfect image you finally found for your best blog post this month will, instead of the sun glinting on the sea, appear with a blank rectangle framing a question mark. No sun. No sea. Fail. Broken links, missing images, videos that won’t play and products you no longer offer but live on your site all have one thing in common: they drive people a... (read more)

Author: Gregory Anne Cox

22. How to Target Your Ideal Clients with Digital Newsletters
July 15, 2018


5 Ways to Create the Right Content for Your Audience This month we’re talking about digital newsletters as a highly effective marketing tool. Regardless of the size of your business, they’re an efficient way to reach current and potential clients and to easily measure the results of your efforts. Not sure if sending newsletters is something you should do? Read 5 Reasons to Consistently Send Newsletters That Will Generate Leads Before you send out newsletters for digital marketing purposes, you need to make sure you’re targeting the right people with the right messages. H... (read more)

Author: Susan Friesen

23. Learn the Way to Learn Chinese in China
July 13, 2018


Chinese is swiftly growing into a language to master. Whether it is for business or pleasure, all the demands of the forthcoming lie in being in a position to fuse cultural boundaries and one of those areas is Chinese. Speaking Chinese can be a successful career tool to have for business men right now. As English, even Spanish are critical to speak; the Chinese language is also becoming the same. With the ideology that Chinese will be necessary in tomorrow's world Children today are being tendered to Chinese language. So, Chinese language course in shanghai university is essential. F... (read more)

Author: Mili Bose

24. 3 Big and Common Mistakes when Making a WordPress Site!
July 13, 2018


3 Common Mistakes when Making a WordPress Site! WordPress has become extremely popular. This leaves novices to the platform to make several basic mistakes. Here are 3 common, big mistakes beginners make (and how to avoid them). Publishing Incomplete Pages Unfinished pages on a website are one of the biggest sins of WordPress. Beginners are prone to launching their website before it’s actually ready. This means that visitors click on links and are taken to pages that tell them the page is under construction. You should never have a link lead to an incomplete page like this. It alienates ... (read more)

Author: Submit Zero

25. Creating an events brand
July 13, 2018


You're throwing your event to do all sorts of very exciting things for your business, right? You want to increase your credibility, raise your visibility, get some industry attention, grow your list, position yourself as an expert, create a memorable and fabulous experience for your clients, attract new clients, build buzz, and oh-so-very-much more. Oh, and of course, we all know that you're hosting this event for one big reason - to make your offer and profit from it! Guess how you can make all of these very exciting things happen? That's right, through your event brand! ... (read more)

Author: Innes Donaldson



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