In the age of digital marketing, every now and then you will come across people claiming themselves as a social media expert. But, social media for personal use, and social media for businesses, are entirely different. So, how would you know if someone's claim of expertise is legit? Here's a simple trick. Ask them a few questions related to social media and you will get to know whether his claims are true or not! |
8 simple questions to analyze a social media 'expert'
- Do you have a blog? - If the answer from the opposite end is 'NO', then it's ok. Follow up with a question like, “Oh, so do you use Posterous instead?” If the concerned 'expert' gives you a blank look, end the discussion then and there. That 'expert' just made a fool out of himself.
If the answer is 'yes', then take down the URL of his blog and check it out. If he is blogging for 3-4 years and yet there's hardly any comment on his posts, be assured that the guy might be a good writer but not a 'social media expert'. I mean where there is no engagement with fellow bloggers/readers at all, the term 'social' becomes vague.
- What is social media? - “Facebook, Twitter and stuff.” Don't waste any time asking further questions. But, if the answer is “Conversations occurring on social media platforms between people, as well as people and businesses,” that is perfectly alright!
- What's a social media campaign? - “Extensive online campaign using manpower, proxy servers and 50 computers.” Flee from the scene and never come back! “Churning out a great message and reaching out to prospective customers through social media platforms.” A better answer, cool enough to pass the test.
- How do you build an audience? - “I follow 30,000 people on Twitter”. If this is his answer, end the conversation there itself. “I comment on relevant blog posts, build up conversation with interesting people, follow relevant people on Twitter.” Good answer. Even if he's not an expert, he is a 'social' guy. “We need to figure out the campaign first keeping the target audience in mind.” Professional guy with experience. You can hire him.
- From where did you learn all this social media marketing stuff? - “I have this book called.....” End of discussion. This sector is a constantly changing one. Sticking to a book won't help. Period.
- What do you mean by 'target audience'? - “Clients!” - The next question should be, “Spell EXPERT.”
- The impact of social media on SEO? - “Helps to build links.” Half-hearted answer. It actually builds relationships that later turn into links.
- Do you write blog posts or articles? - “I love to but don't have enough time.” Er, then you ain't a social media expert, boy.
If you are into social media, you can add a few questions as well to see whether the self-proclaimed social media expert is really an 'expert' or not!
About Author: Henry Smith is a social media expert and analyst having years of experience is social media campaigns, marketing etc. As a 'social media purist', he despises those who pose as experts but with no substance.
Related Articles -
Social, Media, Expert,