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Marketing Articles and Ezines

Marketing

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Showing 1 to 25 of 500 Articles in Marketing.
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1. IMPORTANCE OF SOCIAL MEDIA LEADS GENERATION
October 12, 2019


INTRODUCTION It is the belief that when a business enterprise provides quality goods and services, more customers would constantly patronize the business. Hence, the interests of customers have to be treated with utmost priority. Customers and clients have to know the good and services being offered to them. They have to know why they have to acquire them and how it would affect them positively. This would make customers want to acquire a particular product or services. The question that comes to mind is how customers can be effectively informed about these goods and services. The answer ... (read more)

Author: Austin Stevens

2. Personal Branding and Why You Need It
October 03, 2019


If you’ve been working on building your business with the help of Search Engine Optimisation (SEO) experts, you might have been accidentally neglecting your own personal brand. In fact, you might have never heard of a personal brand! In this article, we’ll be discussing what exactly this aspect of marketing is and why it’s equally important to affordable SEO when it comes to growing a business online. What Is It? How do you want to be recognised in Google? If you type your name into the search bar, what do you want to be seen? All of this is part of personal branding, and devel... (read more)

Author: Laura Jeeves

3. Create Inspiring Infographics with These Top Tips
October 03, 2019


Growing your business online is no mean feat, and Search Engine Optimisation (SEO) is just the beginning. After investing in one of the affordable SEO packages available, it’s wise to consider other options that will help increase your reach further once you have your basic strategy in place. There are all sorts of options to look into when it comes to online marketing, but in this article we’ll be focussing on the power of infographics. If you’ve already made progress with the help of one of the better affordable SEO packages, why not introduce infographics into your marketing strategy?... (read more)

Author: Laura Jeeves

4. Solid Tips For Becoming A Better Email Marketer
October 02, 2019


If you want to learn what it takes to become successful with a subject like email marketing, then the tips from this article are going to help you a lot. You want to read through this article with care and see what tips from it, you can use to help to market your site or sites. Your email marketing efforts will give you the best results when you coordinate them with the rest of your marketing campaign. Do not work against yourself by unnecessarily duplicating your efforts in several different marketing channels. Make sure that your use of email, social media, and traditional venues are al... (read more)

Author: Cacey Taylor

5. Small and Mighty: Targeting Low Volume Keywords
September 25, 2019


Keywords are a vital part of Search Engine Optimisation (SEO). These are the words and phrases that people use to find the most relevant content to them in the sea of search engine results they are presented with. SEO is a complicated business and it might be advisable to consult with expert agencies offering SEO packages to get your site off the ground. The ideal key phrase has a high search volume, low competition and expresses succinctly what your website has to offer. So, are low volume keywords pretty useless? Not necessarily. Targeting lower hanging fruit can yield several signific... (read more)

Author: Laura Jeeves

6. Understanding User Intent: The Three Search Types
September 25, 2019


User intent is a term that was coined back in 2002 by an AltaVista employee named Andrei Broder. An understanding of the concept of user intent is crucial to understanding the thought process of potential customers as they type their keywords into the search engine. Specialist agencies offering Search Engine Optimisation (SEO) packages now take full advantage of this idea. Andrei Broder identified three distinct search types hinting at stages of user intent; informational, transactional and navigational searches. User intent effectively describes the state of readiness of consumers in te... (read more)

Author: Laura Jeeves

7. Affordable SEO: The First Steps to a Successful Strategy
September 25, 2019


There are several pieces of the puzzle you need to put together in order to create an effective and affordable Search Engine Optimisation (SEO) programme, and if you’re new to the world of online marketing, chances are high that you won’t know where to start. In this article, I’ll offer a few tips and tricks as to how you can take your first steps when it comes to successful marketing. Keyword Optimisation Once a user has typed in their keyword, search engines decide which pages are most relevant to the search based primarily on two main factors – relevance and credibility. SEO ... (read more)

Author: Laura Jeeves

8. How to Stay One Step Ahead of Changing Customer Behaviours
September 16, 2019


5 Ways to Align Your Business Practices to Manage Consumer Behaviour In today’s digital world, where people want instant gratification, it can sometimes feel like keeping customers happy is a moving target. Shifts in customer behavior, demographics and preferences can change so fast you might not even notice it, until it starts to negatively affect your business. The main reason for this is technology. Everything has gone digital and customers are much more informed than they were in the past. Think about it: we carry around an instant source of endless information... (read more)

Author: Susan Friesen

9. Mattress Packaging System Make The Package Easier
September 11, 2019


The mattresses packaging has been popular in the market since 2006. With the trend of online sales becoming more and more popular, the mattress industry has joined the online shopping industry. However, we all know that the mattress volume is very large. Not only is the transportation with high cost, but the high storage fee is also . This is a troubled problem with many sellers. With the emergence of troubles, mattress packaging machinery has become popular in the market. No matter what you are individual retail or online seller. Mores and more people selling the mattrss. Especially for ... (read more)

Author: Hanvey Huang

10. 10 Habits of Highly Successful Online Marketers
September 08, 2019


1. Successful online marketers know that marketing must be done as consistently as possible. Marketing and promotion must be scheduled, frequent and without fail. 2. Successful online marketers know that the money is in the list and thus list building strategies MUST be integrated into all marketing campaigns. 3. Successful online marketers know that landing pages, also called squeeze pages are what will generate leads NOT a static website. 4. Successful online marketers know that you must continually seek out NEW advertising sources. Don't stop when you find a few good sources,... (read more)

Author: Cacey Taylor

11. The Importance of Brand Messaging for a Successful Website Redesign
September 05, 2019


I’m sure you’ve landed on someone’s website and felt like something was just...wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure. Your visitors could feel the same way if you don’t pay attention to how you come across to your target audience. That’s why it’s crucial to identify your brand style before you redesign your website. In my latest Tea Time Tip: Marketing For Busy Entrepreneurs, I shared some critical factors to ensuring your websi... (read more)

Author: Susan Friesen

12. 3 Amazing Benefits of Online Marketing
August 27, 2019


The internet has continued to grow over the years, gaining more and more importance for businesses and consumers alike. It's essential to reach out to your target audience through various forms of media and relying on print media and traditional advertising routes can be more expensive and less efficient than online marketing endeavors. To make the most out of online marketing, it's recommended that businesses work with a reputable and experienced digital marketing agency. These experts can work alongside you to build an online image of your brand and cultivate a loyal customer base as we... (read more)

Author: Edmund Brunetti

13. User Experience and SEO Packages: A Breakdown
August 19, 2019


Despite what many people might think, search engine optimisation (SEO) is about much more than just keywords and link building – user experience (UX) is an incredibly important part of it as well. Companies that offer the best SEO packages know this, and so should you. Read on to learn all about what UX is and why it is important in the world of search engine optimisation. What is User Experience? As the name suggests, UX is how the user, well, experiences a website, whether that is positive or negative (the former, unsurprisingly, is desirable). According to experts who offer this k... (read more)

Author: Laura Jeeves

14. Selling on Social Media Without Driving People Away
August 13, 2019


5 Social Media Selling Tips & Warnings Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they’re already your target group. However, people can be resistant to selling on these platforms. They see sites like Facebook, Instagram and Twitter as places to share content and interact with friends, families—and nowadays, brands. You really have to approach this the right way or you could alienate your audience, causing them to unfollow or unlike you because t... (read more)

Author: Susan Friesen

15. How to Engage & Inspire with Interactive Content Marketing
August 06, 2019


Easy Ways to Stand Out from the Competition Using Interactive Content Marketing I’m sure you’ve heard the old adage “Content is king.” While that’s certainly true, it’s not enough anymore to simply write a text-rich blog post and expect engagement to happen. According to a study by Microsoft, the average human has an attention span of eight seconds. Eight seconds! You need to attract your readers’ or followers’ attention and require their active engagement quickly. That can easily be done with something called interactive content marketing. While pieces like blog articles a... (read more)

Author: Susan Friesen

16. How to Calculate Twitter ROI
July 10, 2019


Get to Know Your Social Media Metrics It doesn’t matter which social media platforms you’re using to promote your business?—if you’re not measuring your results, you’re wasting your time! You need to be tracking things like which posts perform better than others, and which types of content your users like best. According to Twitter, 336 million people use the platform every month. But early on, I was struggling to see the value of Tweeting. It was hard for me to justify the amount of time and effort I was spending on it, before I understood how to properly market there and cal... (read more)

Author: Susan Friesen

17. A Comprehensive Study of Marketing Management
July 10, 2019


Marketing Management is a sequence in marketing activities within an organization and out of organization. A practical way is adopted for the marketing orientation, techniques and methods inside and outside the enterprise for the utilization of optimized resources. With the marketing management strategies struggle is made for maximum output. Along with the skilled persons some of the tools are used in marketing management. Some of these tools are free and some are paid. Business organization used the tool by keeping in view their budget and resources. One of the best ways that is adopted ... (read more)

Author: Haq Nawaz

18. 5 Tips to Recruiting Top Affiliate to Your Next Product Launch
July 10, 2019


5 Tips to Help You Recruit Top Affiliate for Your Next Product Launch Attracting top affiliates who will promote your product can be difficult, and might not happen overnight. However, if you work at it, you’ll soon have super affiliates asking you for your next product. The key is that your product must be topnotch, your customer service must be above reproach, and you need to make it easy for them. Develop a GREAT Product – If your product is awesome and perfect for the affiliate’s audience they’ll be interested. Your first job is to create an amazing product that their audience n... (read more)

Author: IM Mozie

19. Your 2019 Guide on How to Use Video in Email Marketing
June 12, 2019


It’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more apt to purchase from you. Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media. This article focuses on using video in your email marketing. Keep reading for... (read more)

Author: Susan Friesen

20. The Pros and Cons of Dye Sublimation Fabric Printing
May 30, 2019


The process of sublimating dyes in fabric is what you call dye sublimation printing. In this graphic press method, the graphic is first printed on a heat transfer paper in a printer with a CMYO dye cartridges, which is a bit different from the typical CMYK ink set. The CMYO Dye Set and Heat Transfer Paper A typical digital printer uses the Cyan, Magenta, Yellow, Black (CMYK) ink set, while a dye sublimation printer uses the CMYO dye set that stands for Cyan, Magenta, Yellow, and a clear overprint. Inkjet and sublimation printers are not easily interchangeable. Once you set up a ... (read more)

Author: Barry Brown

21. How to Generate Leads with Landing Page Giveaways
May 30, 2019


Creating an Effective Free Giveaway Website If reading the headline is making you think you’re going to have to spend big bucks, think again! Generating leads doesn’t have to blow your marketing budget, and it can actually be quite easy. The goal of a giveaway on your website is generating leads by collecting email addresses. Then, you can start to look at other ways to move your potential customer farther down the funnel and towards a sale. Let’s look at a few different ways you can use this marketing technique to your advantage: • Create a contest that people enter and ... (read more)

Author: Susan Friesen

22. The Power of Content Marketing Storytelling
April 11, 2019


3 Easy Ways to Increase Your Social Media Engagement Once upon a time your social media marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling. We all love a compelling story. Whether it’s an adventure, comedy or fairy tale. Stories influence people’s emotions, which we as marketers know can then influence buying decisions and brand loyalty. According to Jennifer Aaker, a psy... (read more)

Author: Susan Friesen

23. Personal Branding Tips to Boost Business Success
April 03, 2019


Never Forget: You’re the Face of Your Business If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right? Would your answer include personal branding? It should, because it absolutely impacts your success. First, it’s important to clarify we aren’t just talking about big brands. It’s the personalities that represent them that help these companies create a brand. Why Branding is Important When y... (read more)

Author: Susan Friesen

24. Sublimation Printing on Flag Banners, Mugs, Snowboards, Glass, and Others
March 28, 2019


Can Dye Sublimation Work on Mugs, Plates, Snowboards, etc? It is possible to do sublimation printing on rigid substrates. But you are going to need to treat the surfaces first for this method to work. The surfaces of mugs, glass, license plates, or snowboards are not coated with polymers unlike the fabric of choice for dye sublimation which is polyester. And so, you need to treat them with polymer-based spray. Each of the mentioned item are different from each other, so each might require different degree of pressure, temperature, and dwell times, as well as being dependent on the va... (read more)

Author: Barry Brown

25. The Right Reasons for Rebranding Your Business Logo
March 17, 2019


Thinking About Changing Your Marketing Graphics? Over time, your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic. If this happens, you might need to consider changing your marketing graphics. However, you need to be careful you’re not undoing all the hard marketing and branding work that you’ve done, and that you fully understand how to rebrand for the most effective results. Your brand tells a powerful story, and you don’t want to dilute that by fixing (or breaking) something that doesn’t need fixi... (read more)

Author: Susan Friesen



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