Marketing Articles and Ezines

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126. Man admits to being a digital pirate August 23, 2021 In a certain Facebook group, someone shared his copywriting journey. Like a lot of stories, it started off with them being broke and could only afford to buy a $20 copywriting book. They landed a few clients and earned enough money to invest in more advanced copywriting courses. And that went on for a while. Earned money from clients, invested in courses, earned money, bought courses. The story went well until he mentioned that he bought a “pirate email course.” I wasn’t sure what he meant by that at first. Then he mentioned he bought the course at a huge discount... (read more) Author: Ellisen Wang

127. An inside look into the life of wine tasters August 20, 2021 During pre-COVID times, I’d go on event websites like Meetup and Eventbrite to attend local business networking events. Once in a while, I’d come across other casual events, wine tasting was one of them that caught my eye, because at the time, I didn’t know that was a thing. At one point, I did some for-fun research and learned the practice of wine tasting. Apparently, there’s a whole process wine enthusiasts go through to evaluate the quality of the wine. Coincidentally enough, I listened to a podcast episode that involved this topic. This man (We’ll call him Pat) use... (read more) Author: Ellisen Wang

128. The prospect who thought copywriting was a magical skill August 19, 2021 I once heard a story from a copywriter. A prospect asked him to write a million dollar sales letter for him. The copywriter said, “Okay, how many people are on your email list?” And he replied, “Oh, actually I don’t have a list.” “Okay...do you have a product?” “...No.” “Well, there’s nothing I can do for you then.” And that was the end of that conversation. A lot of people seem to think copywriting is a skill that’ll magically bring in sales. Even I was one of those people when I first heard about it. Admittedly, it was part of the reason why ... (read more) Author: Ellisen Wang

129. The Key To Smart Branding August 19, 2021 I know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete? In a word – consistency. You compete with consistency in your branding. I promise – a strong focused brand will attract the perfect customers to you like a magnet. So why is consistency the #1 best thing you can do for your branding? And how do you keep your branding consistent? Let’s jump in. Use Consistency For Better Branding To achieve business success, you need to know how to best leverage your website, socia... (read more) Author: Susan Friesen

130. How to be a more selfish marketer August 18, 2021 I saw a Twitter screenshot that caught my attention because it had to do with email marketing. ---------- I can't think of a more self-centered marketing statement than this: "Send more emails. It will definitely make you more money and if people unsubscribe then that's their loss." And yet I read or hear some version of it at least once or twice a month. ---------- So is sending more emails a selfish thing to do? In my opinion, yes. In fact, marketing in and of itself is selfish. When you’re marketing, you’re essentially promoting yourself, you’re promo... (read more) Author: Ellisen Wang

131. LinkedIn user's Chick-fil-a story for attracting hundreds of views August 17, 2021 There was a funny LinkedIn post I read, and it went like this: ---------- So I was in a Chick-fil-a drive through and the lady behind me continuously tooted her horn and flipped me off because I was taking too long to order. Once she ordered, I asked the cashier what did she get…it wasn’t much so I paid for her food. I continued to the next window and she leaned out of her window looking all crazy at me because the cashier told her I paid for her food. I know she was embarrassed so I avoided looking through the rear view mirror so we wouldn’t catch eye contact. ---------- ... (read more) Author: Ellisen Wang

132. Man, is running fun August 11, 2021 Last week, I decided to take my daily walks up a notch. It was too easy, and I wanted a challenge. So I started jogging. I started off with a light HIIT-like routine where I jog for 30 seconds, walk for 30 seconds, and repeat. And slowly, I increased it to 60 seconds. Then, I decided to test myself to see how long I can jog for without stopping. Turns out, quite a while. As long as I jog at a certain pace and remember to keep breathing, I’m good. At that point, running out of breath isn’t really the issue, it’s a matter of how long I can jog for until my leg muscles gi... (read more) Author: Ellisen Wang

133. 7 Types of Video Content That People Actually Want to Watch August 09, 2021 Commercial Video production is something that gives you a lot of knowledge about the subject in a very short time. And science has also shown that if we absorb as many things as we can see with our eyes and hear with our ears, they will help us to understand more.The advantage of this is that it is happening in every field. Many books are also being converted in video format in schools and colleges. Many people seem to be encouraged because all the concepts of children seem to be experienced through this video, Understand early. Videos teach you a lot and that's why people love them too.If you... (read more) Author: Pushpa Srivastava

134. How Do I Find My Google Ad? August 06, 2021 Understanding Google ads and why you might not find yours where you expect to I get it. You’ve invested money in Google ads (smart move!). And you see other people’s Google ads every time you browse the internet. So how come you never see your own ad? It’s a question we field from clients all the time. And there’s a simple answer. But first, to put you at ease: don’t worry. There is nothing wrong if your Google ad is not showing your own personal search results. In fact, this is often what you should expect. We’ll cover Google ads and SEM (search engine marketing)... (read more) Author: Susan Friesen

135. (LLLT)Low-level laser therapy in acclerating orthodontic tooth August 05, 2021 Orthodontic treatment is a way of straightening or moving teeth to improve the way they look and work. By distributing the pressure of the bite to all the teeth through orthodontic treatment, it also helps to maintain the long-term health of the teeth, gums and jaw joints. The length of treatment varies depending on the severity of the problem, with some taking a few months and others two and a half years. Most people can be cured in a year or two. It is therefore of great clinical importance to explore safe and effective adjunctive interventions to accelerate orthodontic tooth movement, achie... (read more) Author: jason steve

136. Reasons why email is dead August 04, 2021 On more than one occasion, I talked about why email is not dead and why the “marketing experts” who claim that email is dead or is going to be dead by a certain year are wrong. But today, let’s have a little fun and do something different. Let’s step into the shoes of the marketing experts and brainstorm some reasons why they’d say email is dead. Now, keep in mind that these reasons I’m about to list may range from reasonable, to debatable, to outright ridiculous. So without further ado, some reasons why I think marketing experts online claim email is dead are: 1. Thes... (read more) Author: Ellisen Wang

137. "Don't be a secret agent" August 03, 2021 Last week, I had a lovely coffee chat with a real estate agent in Connecticut. If my memory serves me correctly, he might be the first real estate agent I got acquainted with. But it was definitely one of the more fun coffee chats I had. This guy was a huge law of attraction person, and our conversation got to the point where he shared his vision board with me. And if it wasn’t so inconvenient, I would’ve offered to share mine as well. As we reached the end of our call, he left off with this piece of advice: “Don’t be a secret agent.” It’s a secret agent’s job to ... (read more) Author: Ellisen Wang

138. The basics of Social Media Content Production August 03, 2021 Your success on social media platforms completely depends on the content you are posting. Creating effective and highly engaging content is a challenging task nowadays. It’s competitive, engaging and attractive to grab your targeted audience's attention in one go. To overcome these hurdles, you need to mix the content type while preparing your content strategies. When you include different types of content in your marketing strategy, you’ll experience more engagement from your audiences.Here are a few types of social media content with some advantages and disadvantages in it. You’ll learn how ... (read more) Author: Pushpa Srivastava

139. An important business lesson from the jazz world August 02, 2021 I remember years ago, I took a class about the origins of Jazz. Sadly, since it was so long ago, I don’t remember much of what was taught anymore. Off the top of my head, the only things I remember learning were: Louis Armstrong and his unique, raspy voice. John Birks “Dizzy” Gillespie’s frog-like cheeks when he played the trumpet. And jazz improvisation. That last one is the most interesting to me, and it’s the thing I want to talk more about. Usually, jazz musicians would create melodies on the spot during their solo performances. But when I say on the spot... (read more) Author: Ellisen Wang

140. This rant may or may not make me sound like an anarchist July 30, 2021 There was a video a friend of mine watched. I don’t exactly remember what the video was, but there was a phrase from it which was, “There’s no such thing as true freedom. No matter what you do, you’re always going to be bound by something.” A pretty bold statement indeed, but it’s true. Think about it. There are laws and regulations that prevent us from being able to do certain things like committing crime, obviously, but also things like creating monopolies. There are also existing laws that are more on the ridiculous side. For example, In Alabama, it’s... (read more) Author: Ellisen Wang

141. In business, you have to be cold-blooded? July 29, 2021 One day, I was walking along one of the piers of Manhattan, and we were talking about how one of his friends wanted to start her own little business. I don’t exactly remember what type of business, but I know it’s related to selling handcrafted products. But the problem was that this person had a lot of fear that held her back from getting started. Specifically, fear of not being liked and fear of rejection. To which my friend replied, “In business, you have to be cold-blooded.” Now, don’t take this the wrong way. He didn’t mean treating your customers, clients, a... (read more) Author: Ellisen Wang

142. How to achieve a master level in copywriting July 26, 2021 I did some self-copywriting training over the weekend. I was listening to a video recording of a seminar speech by Gary Bencivenga, who is often referred to as America’s Best Copywriter. In one of his speech segments, he talked about how to improve your copywriting skills, or any skill for that matter. The best way to do that is by doing something every week to improve at least 1%. And as weeks, months, and years go by, that improvement will compound, and eventually, you’ll achieve a master level. When it comes to copywriting, Gary Bencivenga suggested following his “Ad a D... (read more) Author: Ellisen Wang

143. What it means to have a strong network July 25, 2021 Two days ago, I had a coffee chat with a former advertising agency co-founder. From time to time, I’d have passing thoughts of taking what I do now and expanding it into an agency. So why not talk to someone who has already been there and done that. She shared the story of how she and her co-founder successfully jumpstarted the agency by tapping into their strong network and brought in their first few clients through that. And then I decided to ask her, “What does it mean to have a strong network?” In my mind, I always thought having a strong network meant regularly ke... (read more) Author: Ellisen Wang

144. Certified Translation Services Near Me July 24, 2021 Finding a service provider in your area can be very comforting. You can ask for their help at any time, and they will be able to provide you with the service that you require. This is why when people require linguistic assistance; they look up certified translation services near me on the internet so they can find an agency nearby. But we live in a time where we don't need physical communication with someone to get the help that we require. Businesses and individuals can turn to the internet and get online translations easily from websites. There are also plenty of agencies that offer linguist... (read more) Author: Certified Translation

145. I never thought I'd see this on LinkedIn July 23, 2021 As you may or may not know, LinkedIn is a social media platform for professional networking. Emphasis on “professional.” But once in a while, you’ll see content that you’d never think to ever come across on a platform like LinkedIn. All these posts about COVID, the masking issue, and all the other social justice issues, in my opinion, should stay on Facebook or Twitter. Yet, people still want to start fights with others about these topics. Here’s a more recent example I came across. I saw a viral post from an HR professional who needed help finding a job. As expec... (read more) Author: Ellisen Wang

146. 9 Ways To Make Your Blog More Engaging July 22, 2021 Simple Blogging Tips To Get You More Raving Fans Knowing how to make your blog engaging is one of the most important elements of any smart digital marketing strategy. I encourage all small business entrepreneurs to start blogging, because a blog can dramatically increase brand awareness and drive quality traffic to your website. In today’s digital landscape, using blogs to convert just makes sense. But of course, this only works if you understand how to write an engaging blog, and what makes a good blog post. Even if you think of yourself as a writer, blogging is a very differen... (read more) Author: Susan Friesen

147. It feels good to be the boss July 21, 2021 A couple of weeks ago, I had a conversation with the Head of Marketing of a beauty and skincare company, and I asked her about her prior marketing work experiences. She told me that she started out in a marketing agency. And even though she got exposed to a lot of different aspects of marketing, in her own words, the work hours were insane because she had to meet the demands of the agency’s clients. She just did whatever the clients told her to do. A lot of experience gained, but very little creative freedom. Then she moved to another position where she did some branding work, w... (read more) Author: Ellisen Wang

148. How to Use Video Content Marketing for Business July 21, 2021 Video content is the only way to connect with your customers. It gives you high conversion rate than any other marketing content. You have to create engaging, informative, and creative content to grab your audience’s attention. You can also create promotional content for your business to attract your targeted audience. Marketers spend their most of the time on video marketing as it is easy and quite effective than others. People understand your points very easily and it increases the chance to buy your products or services. You can mainly focus on four types of video marketing on social media ... (read more) Author: Pushpa Srivastava

149. My first impression of Clubhouse July 19, 2021 Let’s talk about Clubhouse. If you don’t know what it is, it’s a relatively new audio only social media app where people can have conversations in different rooms. When I first heard about it, I thought it was just another text messaging app, except it’s audio only. Fortunately, I managed to get access to the app and explored it over the weekend. I will say, it’s nowhere near what I expected it to be at all. The best way I can describe the app is this: Clubhouse is an app where you can basically have your own talk radio show. And now, I can see why the app went vi... (read more) Author: Ellisen Wang

150. The flaw in Monopoly when it tries to criticize capitalism July 17, 2021 One of my favorite board games is Monopoly. It’s a great feeling when you build hotels on your properties and charge expensive rent on your opponents to the point of bankruptcy. Monopoly Deal, which is the card game version of Monopoly with a slightly different objective, is also a favorite of mine. But recently, I read that Monopoly was created to criticize capitalism. And it makes sense because it illustrates the saying that is, “The rich get richer, the poor get poorer.” As you accumulate properties, your income will slowly increase. Then you reinvest the earned inc... (read more) Author: Ellisen Wang

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