Amazines Free Article Archive
www.amazines.com - Sunday, November 18, 2018
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133268)
 Advice (160760)
 Affiliate Programs (34733)
 Art and Culture (73638)
 Automotive (145514)
 Blogs (75003)
 Boating (9841)
 Books (17129)
 Buddhism (4122)
 Business (1328009)
 Business News (426289)
 Business Opportunities (366242)
 Camping (10948)
 Career (72743)
 Christianity (15834)
 Collecting (11636)
 Communication (115047)
 Computers (241935)
 Construction (38968)
 Consumer (49637)
 Cooking (17056)
 Copywriting (6567)
 Crafts (18210)
 Cuisine (7533)
 Current Affairs (20371)
 Dating (45768)
 EBooks (19684)
 E-Commerce (48190)
 Education (185100)
 Electronics (83429)
 Email (6389)
 Entertainment (159780)
 Environment (28928)
 Ezine (3038)
 Ezine Publishing (5443)
 Ezine Sites (1552)
 Family & Parenting (110876)
 Fashion & Cosmetics (196377)
 Female Entrepreneurs (11840)
 Feng Shui (130)
 Finance & Investment (310214)
 Fitness (105794)
 Food & Beverages (62814)
 Free Web Resources (7936)
 Gambling (30211)
 Gardening (25061)
 Government (10515)
 Health (629004)
 Hinduism (2156)
 Hobbies (44026)
 Home Business (91542)
 Home Improvement (251220)
 Home Repair (46094)
 Humor (4802)
 Import - Export (5443)
 Insurance (45082)
 Interior Design (29541)
 International Property (3485)
 Internet (190953)
 Internet Marketing (146278)
 Investment (22822)
 Islam (1168)
 Judaism (1357)
 Law (80449)
 Link Popularity (4592)
 Manufacturing (20798)
 Marketing (98724)
 MLM (14136)
 Motivation (18208)
 Music (26996)
 New to the Internet (9475)
 Non-Profit Organizations (4048)
 Online Shopping (129604)
 Organizing (7796)
 Party Ideas (11854)
 Pets (38084)
 Poetry (2234)
 Press Release (12667)
 Public Speaking (5620)
 Publishing (7522)
 Quotes (2407)
 Real Estate (126601)
 Recreation & Leisure (95236)
 Relationships (87425)
 Research (16151)
 Sales (80293)
 Science & Technology (110123)
 Search Engines (23445)
 Self Improvement (153065)
 Seniors (6220)
 Sexuality (35933)
 Small Business (49274)
 Software (82914)
 Spiritual (23447)
 Sports (116456)
 Tax (7657)
 Telecommuting (34073)
 Travel & Tourism (306828)
 UK Property Investment (3117)
 Video Games (13420)
 Web Traffic (11723)
 Website Design (56775)
 Website Promotion (36554)
 World News (1000+)
 Writing (35751)
Author Spotlight
SUNNY NASH

Sunny Nash is the award-winning American author of Bigmama Didn’t Shop At Woolworth’s, recognized by...more
ALFRED MEARS

Former English Teacher; Musician (20+ years); Freelance Writer ...more
ARSLAN EJAZ

Arslan Ejaz Rao has been researching and writing about news stories, information and trends for the ...more
ALEN OWEN

I am an essay writer with vast experience in data analysis, PowerPoint writing and research paper ed...more
SAAD KHAN

my name is Saad Khan and i write to give some detailed information on things which matter to the mas...more


How to Define Your Brand Voice by Susan Friesen






How to Define Your Brand Voice by
Article Posted: 08/15/2018
Article Views: 418
Articles Written: 147
Word Count: 545
Article Votes: 0
AddThis Social Bookmark Button

How to Define Your Brand Voice


 
Business,Internet Marketing,Marketing
3 Steps to Help You Create This Essential Part of Your Business Brand Identity

Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice.

Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality you use when communicating your message to the world.

From digital advertisements to social media posts to product packaging, it’s important to have one consistent and unique brand voice across all your marketing materials. Otherwise, you’ll end up with a muddled message that won’t resonate with your customers on any level.

Here are some brand voice examples from well-known brands: • Dollar Shave Club: quirky, casual and fun. • Coca-Cola: friendly, optimistic and joyful. • Nike: inspiring, powerful and positive. • MailChimp: helpful, encouraging and funny.

No matter what you’re selling, you need to create an engaging brand voice that’s authentic to your values.

Here are 3 ways to make defining your brand voice easier:

1. Make your brand voice relevant. Think about who uses your product or service. You want to define your brand voice to speak to your target audience and create an emotional connection to what you’re offering.

If your audience is millennials who love yoga, your voice is going to be different than if you’re targeting 40+ women shopping for clothing.

Some good questions to ask are:

1. How do your customers (or how do you want them to) define your brand identity? 2. What’s the greatest benefit your product or service provides to people? 3. How do you want people using your product or service to feel? 4. How does your product or service stand out from the competition?

Once you’ve answered questions like these, you can…

2. Start with three words. What three words do you want to reflect the personality of your brand? Three is the number commonly used by organizations to define brand voice. Choosing more will just duplicate what you already have or water down your core characteristics.

Here are some examples of words to describe brand voice:

• Enthusiastic • Confident • Helpful • Innovative • Inspiring • Fun • Authoritative

Next, choose limitations for each word. For example, confident but not cocky. Funny but not silly. This will help you further define your brand identity and write targeted brand copy (or give your writers a guide when they’re writing your copy).

3. Implement your brand voice everywhere. If you’re going to keep your brand voice consistent, you need to ensure every piece of writing reflects your brand’s personality.

This means looking at your website, emails, social media accounts, and print materials such as business cards. You may have to rewrite older copy to reflect your voice or create totally new content, but don’t skip this important detail.

Imagine getting an email with no defined brand voice or a totally different brand voice than the one you get on a company’s website – it’s jarring, confusing and doesn’t evoke a feeling of trust.

These three steps will help you define your brand voice as part of your bigger brand identity. Once you’ve defined your brand’s identity, you can start speaking to your customers in an authentic and compelling way.

Related Articles - brand, brand identity, brand voice, website brand, business brand, marketing, internet branding, client awareness,







Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance

World News


STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
JAVIER VBOIX

For the time being just a newbie in the Insurance Industry but a quick learner, soon-to-be expert Ja...more
SANDY FISCHEL

Sandy Fischel is the marketing director at And Above All YOGA, a wholly owned division of The Fische...more
MICHAEL BRESCIANI

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
CHRISTOPHER EVANS

Christopher is based in the U.K. and is the author and founder of Critical Eye. ...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
MICHAEL MIFSUD

Michael Mifsud was a House of Commons Commonwealth correspondent at the age of 16. He published Brit...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2018, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license