Amazines Free Article Archive
www.amazines.com - Friday, November 16, 2018
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133268)
 Advice (160758)
 Affiliate Programs (34733)
 Art and Culture (73637)
 Automotive (145514)
 Blogs (75003)
 Boating (9841)
 Books (17129)
 Buddhism (4122)
 Business (1328008)
 Business News (426289)
 Business Opportunities (366242)
 Camping (10948)
 Career (72743)
 Christianity (15834)
 Collecting (11636)
 Communication (115047)
 Computers (241935)
 Construction (38968)
 Consumer (49636)
 Cooking (17056)
 Copywriting (6567)
 Crafts (18210)
 Cuisine (7533)
 Current Affairs (20371)
 Dating (45767)
 EBooks (19684)
 E-Commerce (48190)
 Education (185100)
 Electronics (83429)
 Email (6389)
 Entertainment (159778)
 Environment (28928)
 Ezine (3038)
 Ezine Publishing (5443)
 Ezine Sites (1552)
 Family & Parenting (110873)
 Fashion & Cosmetics (196377)
 Female Entrepreneurs (11840)
 Feng Shui (130)
 Finance & Investment (310213)
 Fitness (105794)
 Food & Beverages (62813)
 Free Web Resources (7936)
 Gambling (30211)
 Gardening (25060)
 Government (10515)
 Health (629003)
 Hinduism (2156)
 Hobbies (44026)
 Home Business (91542)
 Home Improvement (251218)
 Home Repair (46094)
 Humor (4802)
 Import - Export (5443)
 Insurance (45082)
 Interior Design (29541)
 International Property (3485)
 Internet (190953)
 Internet Marketing (146278)
 Investment (22822)
 Islam (1168)
 Judaism (1357)
 Law (80449)
 Link Popularity (4592)
 Manufacturing (20798)
 Marketing (98724)
 MLM (14136)
 Motivation (18208)
 Music (26996)
 New to the Internet (9475)
 Non-Profit Organizations (4048)
 Online Shopping (129603)
 Organizing (7796)
 Party Ideas (11854)
 Pets (38084)
 Poetry (2234)
 Press Release (12667)
 Public Speaking (5620)
 Publishing (7522)
 Quotes (2407)
 Real Estate (126601)
 Recreation & Leisure (95236)
 Relationships (87424)
 Research (16151)
 Sales (80293)
 Science & Technology (110123)
 Search Engines (23445)
 Self Improvement (153065)
 Seniors (6220)
 Sexuality (35933)
 Small Business (49274)
 Software (82914)
 Spiritual (23442)
 Sports (116456)
 Tax (7657)
 Telecommuting (34074)
 Travel & Tourism (306826)
 UK Property Investment (3117)
 Video Games (13420)
 Web Traffic (11723)
 Website Design (56775)
 Website Promotion (36554)
 World News (1000+)
 Writing (35751)
Author Spotlight
ALEN OWEN

I am an essay writer with vast experience in data analysis, PowerPoint writing and research paper ed...more
SAAD KHAN

my name is Saad Khan and i write to give some detailed information on things which matter to the mas...more
SCOTT PETULLO

Identical twins Scott Petullo and Stephen Petullo offer vital, yet sensible and practical spiritual ...more
ROBERT HOWARD

The Word of God is as, “Sweet as Honey”. God has Taken Me Through a Whole Lot of Things, No...more
SHOVON JOARDER

Shovon Joarder has been working as Freelance Marketing Project Manager for over four years. He also ...more


Three Ways Customer Segmentation Has Changed Marketing by Alfred Mears






Three Ways Customer Segmentation Has Changed Marketing by
Article Posted: 10/22/2018
Article Views: 519
Articles Written: 53
Word Count: 538
Article Votes: 0
AddThis Social Bookmark Button

Three Ways Customer Segmentation Has Changed Marketing


 
Marketing,Advertising,Web Traffic
For veterans of the marketing world, the idea of customer segmentation is not new. However, even the most grizzled marketing pro will tell you that the advent of customer segmentation changed the marketing game forever. When most resources were once spent trying to find a customer base with no clear definition, breaking things down into segments allowed marketers the ability to focus their attention on specific groups of prospective customers.

However, it must be said that while customer segmentation has made its mark on the marketing world, the dawn of the digital age of marketing is upon us. This spelled the doom for many of the more antiquated avenues of reaching potential customers, though some would argue that these avenues were once the cornerstones of major successful marketing campaigns for years. Still, digital waits for no one, and with the shift, customer segmentation showed its prowess by still finding a footing in the new digital age.

Given the impact that customer segmentation had on traditional marketing and how it has managed to still be a major force in the digital era, the question has to be asked — just how has customer segmentation changed marketing?

Here are just a few ways:

Proposed A Breakdown of the Potential Market — Instead of trying to appeal to the masses, the ability to create potential markets based on a number of qualities meant that target of a business’s marketing had a better chance of reaching the right people. Whether you went with a demographic, geographic, or even behavioral breakdown, you were seeing your prospective customer in a new, more personalized light.

Adaptation to the Digital Age — Customer segmentation made the shift to the digital age by being an effective marketing tool. While the need for breaking down a customer base in certain ways was still imperative, marketers needed to see the segmentation in a newer, more focused way. In some ways, the new focus may feel a bit more cutthroat, but given how quickly digital messages can reach potential customer, the stakes are certainly high.

Made Unique Nature of Customers the Focus — Customers were no longer just a nameless, faceless blob in a group of other blobs. Customer profiles began to emerge, input about their buying habits proved vital, and businesses now had a person they were trying to reach with their product/service. Everyone wants to feel important, and when it comes to the way we purchase things, we want to feel as though we’re more than just a transaction. Customer segmentation paved the way for this and continues to do so today.

Customer segmentation has made a name for itself for years in the marketing world and with good reason. By allowing businesses to focus on particular groups of potential customers to help drive sales/transactions and not waste resources elsewhere, customer segmentation streamlined the way a business could target a customer in more meaningful ways. Even if the industry terminology may change over time & its use may vary between agencies, customer segmentation will be a prominent player in the marketing world for the foreseeable future.

Click here for customer segmentation expertise from an Austin advertising agency that is an industry leader in all things digital.

Related Articles - Customer segmentation, customer profile, targeting, advertising, marketing, digital agency, PPC, SEO, keywords, demographics, profile, persona, sales,







Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance

World News


STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
JAVIER VBOIX

For the time being just a newbie in the Insurance Industry but a quick learner, soon-to-be expert Ja...more
SANDY FISCHEL

Sandy Fischel is the marketing director at And Above All YOGA, a wholly owned division of The Fische...more
MICHAEL BRESCIANI

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
CHRISTOPHER EVANS

Christopher is based in the U.K. and is the author and founder of Critical Eye. ...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
MICHAEL MIFSUD

Michael Mifsud was a House of Commons Commonwealth correspondent at the age of 16. He published Brit...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2018, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license