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Marketing Articles and Ezines

Marketing

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Showing 1 to 25 of 500 Articles in Marketing.
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1. Effective Lead Generation Through Digital Marketing
January 17, 2019


How to Increase Your Small Business Lead Generation Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, you need to understand how to consistently get more customers and utilize your sales funnel. A lead is a person who has shown interest in your company's product or service in some way. You want them to buy something from you, but you need to spend some time building up the benefits and wooing them to entice them to choose you over your compet... (read more)

Author: Susan Friesen

2. PPC Advertising: Three Things It Can Do For You — And One It Can't
January 16, 2019


In the digital world that we live in, PPC advertising is an absolute must for any company trying to stay relevant. Without a successful website or web presence, you are, in essence, really up a creek. It’s a sign of the times, and the fact remains that unless you have an internet presence that has meaningful connections with prospective customers/clients, you are invisible to the world. This begs the question: what can PPC do for your company? You figure you’ve already got a few irons in the fire, so PPC may not be of use right now. The careful businessperson in you may still be reticent ... (read more)

Author: Alfred Mears

3. 5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters
January 10, 2019


Boost Your Brand Visibility with this Simple Email Marketing Strategy “I don’t want to annoy people.” That’s one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers. Are you guilty of thinking this way too? Well stop it! When someone comes to your website and enters their name and email address to sign up for your newsletter, they are literally putting their hand up and saying, “yes, I want to hear more from you!” You are actually doing them a disservice by not keeping that relationship going with th... (read more)

Author: Susan Friesen

4. Get to the Top of the Search Results with SEM
December 20, 2018


How to Create a Powerful SEM eCommerce Strategy It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM? First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centres around optimizing your website and content with words and phrases that people would type into a search engine. For example, if your eCommerce site sells supplements in Canada, you might utilize a mix of words and phrases including: • online supplement store canada • protein shakes for athletes ... (read more)

Author: Susan Friesen

5. Pay Per Click Advertising: What Every Business Owner Needs To Know
December 15, 2018


Succeeding in business takes moxie, determination, industry knowledge, and a bit of “wildcatting”. It also means that you’re taking the time to understand how best to get your business’s name out there, which is where pay per click advertising, also known as PPC, comes into play. While some might argue that business is only about maximizing profits whenever you can, most big players understand making a big splash on the scene entails one important mantra: “You gotta spend money to make money.” Herein lies why pay per click advertising seems like such a natural fit. In essence, PPC adverti... (read more)

Author: Alfred Mears

6. How to Build a Better Social Media Presence
December 06, 2018


Key Strategies for Small Businesses to be More Social with Social Media We’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content. Unfortunately, many brands don’t realize they can’t just promote their products on social media and expect to attract their target audience. You can have thousands of followers, but if you have nothing entertaining or engaging, social media isn’t going to be a valuable marketing tool at all. You need to include sha... (read more)

Author: Susan Friesen

7. How to Grow Your Business with Reddit
November 29, 2018


Most businesses hone in on a familiar group of social media platforms for promoting themselves online but many forget about one of the biggest players: Reddit Reddit is an extremely popular website with thousands of what are called “subreddits”. It was built by offering users a place to convene on topics of interest and discuss their passions. Its untraditional format and user-driven rise to prominence makes it a difficult nut to crack for many companies though as they’ve become used to the controlled, sanitized corporate advertising and promotion. For many, the platform is no... (read more)

Author: Susan Friesen

8. What Advertising Media Agencies Can Do For Your Business
November 21, 2018


It’s no secret that if a company wants to succeed in the fast-paced world of business, they need to be on the cutting edge. This involves know-how, zeal, savviness, and it most certainly calls for the hiring of an advertising media agency. Such an agency focuses on the traditional advertising needs of a company but has the 21st-century wherewithal to get things done in the modern media age. The world of business is changing and has been doing so for for many years. Some would argue that this change has been exponential in just the last couple of decades. Advertising media agencies have be... (read more)

Author: Alfred Mears

9. 50% OFF for Bestselling WordPress Themes by ThemeREX
November 20, 2018


The much-anticipated season of the huge fall sales is knocking at the door. All web designers and sole entrepreneurs expect to save a lot on their cart buying premium-quality digital items for their online projects. If you are one of such avid fans of professionally-crafted web design stuff, then the grand fall sale initiated by ThemeRex is exactly what you are looking for. The Power Elite Author on Envato marketplace is well-known for the quality and value of their premium WordPress themes. Being built with the contemporary web standards in mind, these deliver a bunch of essential tools for... (read more)

Author: ThemeREX Web Studio

10. 2 Easy Steps to Increase User Engagement for Small Businesses
November 15, 2018


Posting to social media is a great but even better is creating conversation. For years companies all over the world have been leveraging the power of social media to grow their business. But many fall short when it comes to the true intentions of content marketing. When you post something that is intended to appeal to your ideal users, don’t walk away. Those notifications letting you know how the post is performing are the important part. Engagement refers to any time you and users following your business’s profiles interact. That interaction can not only lead to high quality ... (read more)

Author: Susan Friesen

11. How to Create a Powerful Corporate Brand
November 08, 2018


4 Questions to Ask When Creating a Brand for Your Small Business Whether it’s a large corporation or a small business, branding is one of the most important aspects of marketing. Your brand differentiates you from your competitors, and it tells your customers what they can expect from you. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. Corporate branding is one of the best ways to build and keep your customers’ trust. Not only that, but proper business branding can also lead to an increase in sales, word-of-mouth r... (read more)

Author: Susan Friesen

12. Construct Your business Using Insta-gram
November 07, 2018


Insta-gram Is a favorite social media website that may be utilised to publicize your company. Most organizations and websites influence the societal networking marketing as something to construct their new and small enterprise in suitable and smart method. Insta-gram is sometimes a vital device to earn your organization and obtain more customers drawn in direction of your business or company. Social networking marketing-using Insta-gram may start the universe of chances for the business or company. It's clear that Insta-gram could be essential for the industry. The most important matter is the... (read more)

Author: Mark Well

13. How to Make the Right First Impression with Your Homepage Headline
October 31, 2018


A new website user needs to know they’re at the right place, right away! Earning a new lead is great, and for many small business owners, every site visit makes a big difference. If your website’s home page doesn’t convey what you’re all about right away and assures the user they’re at a site relevant to their intentions, you risk that lead bouncing to your competitors. What do you need to effectively show a user they’re at the right website? The perfect headline. Is your website continually converting visitors into leads? The perfect headline might not seem lik... (read more)

Author: Susan Friesen

14. Three Ways Customer Segmentation Has Changed Marketing
October 22, 2018


For veterans of the marketing world, the idea of customer segmentation is not new. However, even the most grizzled marketing pro will tell you that the advent of customer segmentation changed the marketing game forever. When most resources were once spent trying to find a customer base with no clear definition, breaking things down into segments allowed marketers the ability to focus their attention on specific groups of prospective customers. However, it must be said that while customer segmentation has made its mark on the marketing world, the dawn of the digital age of marketing is upo... (read more)

Author: Alfred Mears

15. 3 Ways to Get More Traffic to Your Online Store
October 16, 2018


An Introduction to Marketing Your Store Online No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge. With so much competition out there – especially if you’re competing against a big retailer – means you need to always be focusing on ways to get more traffic to your online store. Here are 3 ways to grow your online store: 1. Create Compelling Content Publishing content that is valuable to your consumers is an ideal way to attract people to your website. Potential customers are more willing... (read more)

Author: Susan Friesen

16. Why You Shouldn't Buy Instagram Followers
October 02, 2018


2 Big Reasons to Growing Your Instagram Followers the Right Way We’ve been talking lately about how amazing a tool Instagram can be for your business. Instagram is chock full of marketing opportunities – from paid ads to IGTV to product posts. However, capturing people’s attention isn’t just about sharing an image and collecting Likes and followers. You need to spend time interacting with people and liking other users’ posts - time that many business owners simply don’t have. Managing a business Instagram account is another task on your to-do list that’s already packed with... (read more)

Author: Susan Friesen

17. 3 Beginner Steps to Building Your Business on Instagram Using Sponsored Posts
September 24, 2018


Why Instagram Sponsored Posts Are the Best Method for Reaching New Users Looking for Businesses Like Yours! Instagram lead generation is not simple and requires planning, strategy, creativity, and repetition. While traditional methods to build your business on Instagram work magic, they don’t tend to reach nearly as many users as a solid sponsored post. When Facebook started, organic reach was simple. With low competition and emerging technologies looking for more and more users, it was actually quite easy to post something to Facebook. If configured properly you’d reach new u... (read more)

Author: Susan Friesen

18. Five Ways to Speed Up Your Writing
September 18, 2018


Regardless of whether you have to clear a build-up of messages, compose a critical record at work, complete a short story, or get your job done, investing hours gazing at a bright screen and attempting to think of words won't help. If you know, you could complete twice to such an extent if no one but you could compose quicker, attempt a portion of the accompanying techniques. Do not stress over the nature of your first draft. Regardless of whether you're composing fiction or true to life, numerous specialists suggest merely completing the main draft before beginning to alter.... (read more)

Author: elisa james

19. ZHA redefines the design language of billboards
September 18, 2018


Zaha Hadid Design integrates digital media and contemporary design to provide a new platform for brand messaging via a digital sculptural billboard… As the first billboard by Zaha Hadid Design for JCDecaux (UK’s brand-first digital media company), The Kensington is a curvilinear ribbon of matt steel, framing a curved digital screen and is located on West Cromwell Road - the key route linking central London and Heathrow Airport. The new design creates a landmark advertising structure in London that integrates public art, contemporary design and digital media. Unveiled a few days ago,... (read more)

Author: Team IAnD

20. Methods to Get More Followers In Instagram
September 18, 2018


Instagram Has come to be interchangeable with many different internet search engines like google, and also more and more people are getting influenced to behave seeing the next of brand or personality . It is imagined by the people who something or someone are having such a substantial crowd, then there's some reality relating to them. With a lot more than 800 million readers along with 173 million active people hovering in Insta-gram (source: https://www.cnbc.com/2017/09/25/how-many-users-does-instagram-have-now-800-million.html ) it's actually become increasingly more of a promotion stage as... (read more)

Author: Mark Well

21. VistaPrint can help your blog traffic!
September 16, 2018


VistaPrint can help your blog traffic! I have used VistaPrint for years for all my different hat-wearing adventures. Now, with my blog, I have used them for business cards, bumper stickers, & window decals. It is incredibly simple to design your own stuff (really fun too:) and totally affordable. Vistaprint can help your blog traffic by making your site more visible. They have a sale right now that won't last long. I ordered more cards and another car decal because mine is starting to fade out after a couple of years. That is pretty darn good:) Here is the decal I made for my car: ... (read more)

Author: Sarah Kuhlmann

22. How to Build Real Followers on Instagram
September 16, 2018


The Right Way to Grow Your Business Using this Powerful Brand, Audience and Content-Marketing Tool We’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what many people still believe, Instagram isn’t just a fun app where you can post food, holiday and family pics. Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day. A note of caution: there are plenty of people out there wh... (read more)

Author: Susan Friesen

23. Which is better for Building Your Small Business: Pinterest or Instagram?
September 12, 2018


Discover which platform your ideal users prefer and how to you know if it’s right for growing your business Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram and Pinterest. Both have their own way of presenting images and allowing users to compile images they like but they also have limitations that may push your ideal users towards the other option. Growing your business with Instagram is a great idea but don’t count Pinterest out. The main appeal of Instagram is the images are supposed to be unique and e... (read more)

Author: Susan Friesen

24. Internet Marketing and Getting One's Foot in the Door
August 31, 2018


A big problem for a lot of newbie internet marketers when first venturing into a web based home business is that, they are likely to exhaust their resources before their network program actually picks up some steam. Many find that it'll cost them more in promotion and advertising compared to what they actually make in commissions earned from other new affiliates. A few years ago, I got enthusiastic about earning money online. I found a fantastic eBook that helped me study the basic terminology for online marketing. After getting my feet wet, however, I soon became overwhelmed with all the c... (read more)

Author: Submit Zero

25. What Every Business Owner Needs To Know About Social Media Strategy
August 30, 2018


Business owners would like to believer that they know everything they need to know about running a successful business. They’re all smiles and full of confidence, but right about the time you ask about their social media strategy, the smiles start to fade and consternation starts to show itself. The truth is that while most business owners are on top of most things, social media strategy isn’t one of them simply because they don't “get it”. This isn’t to say that these owners are bereft of common sense or intelligence — it just means they aren’t really sure how to use social media strateg... (read more)

Author: Alfred Mears



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