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Search Results - Newspaper circulation

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A newspaper's circulation is the number of copies it distributes on an average day. Newspaper circulation rates are currently experiencing a downward trend. Circulation is one of the principal factors used to set advertising rates. Circulation is not always the same as copies sold, often called paid circulation, since some newspapers are distributed without cost to the reader. Readership figures are usually higher than circulation figures because of the assumption that a typical copy of the newspaper is read by more than one person.

In many countries, circulations are audited by independent bodies such as the Audit Bureau of Circulations to assure advertisers that a given newspaper does indeed reach the number of people claimed by the publisher.

The World Association of Newspapers (WAN) publishes a list of newspapers with the largest circulation. In 2005, China topped the list in term of total newspaper circulation with 93.5 million a day, India came second with 78.8 million, followed by Japan, with 70.4 million; the United States, with 48.3 million; and Germany, with 22.1 million. Around 75 of the 100 best selling newspapers are in Asia and seven out of top ten are Japanese newspapers. [1]

The Japanese Yomiuri Shimbun, Asahi Shimbun, Mainichi Shimbun and Seikyo Shimbun are still the best-selling newspapers in the world. Germany's Bild became the only entry in the top ten from outside of Asia. Reference News (????) is the most popular paper in China. The highest selling from the United States is USA Today, which is 13th in the world.

Showing 1 to 5 of 5 Articles matching 'Newspaper circulation' in related articles.
Pages: 1

1. Monetizing Newspaper Content Requires a Shift in Perspective
July 24, 2008

Take it Online to Increase Revenue Print isn’t dead, but it’s wheezing, and no one knows that better than you, the publisher. Ad revenues are dropping, circulation is declining and even major newspaper companies like McClatchy are facing massive lay-offs. You have to find new ways to monetize content if your publication is going to continue thriving. And the thing is, it may be easier than you realize because you don’t have to radically upgrade technology or completely rearrange editorial operations to monetize the publication. You just have to change the way you think about publish... (read more)

Author: Navneet Taori

2. Regional Newspaper Example Of Los Angeles Business Services
December 27, 2007

The L.A. Times, the city's leading newspaper, has suffered from circulation figures that have declined since the mid-1990s. It has been unable to pass the one million mark, a milestone easily surpassed in earlier decades. The drop in circulation may be because of a number of short-lived editors. Other possible reasons for the circulation decline include an increase in cost, from 25 cents to 50 cents, or in the growth in readers desiring to read the Web edition. A leading editor characterized the decrease in circulation as an industry-wide issue that the paper had to deal with by uploadin... (read more)

Author: Matthew Paolini

3. Pittsburgh Tribune Newspaper Bio
January 05, 2007

The Pittsburgh Tribune was founded in 1992 in the state of Pennsylvania, USA. It saw day light as an offshoot of the Greensburg Tribune-Review in the aftermath of a press strike at the two previously leading Pittsburgh dailies. The Pittsburgh Tribune together with the affiliate dailies enjoys a Sunday circulation of 221,000 readers. Considered to have a conservative political bias, the Pittsburgh Tribune is part of the Tribune Review Publishing Company. The Pittsburgh Tribune has made quite a reputation for its lengthy dealing with cases of social injustice, enquiries in allegation... (read more)

Author: Tim Allen

4. Newspapers Can Thrive Online
July 17, 2006

Numbers alone might lead one to think that the end of days is almost here for newspapers, but there’s also my personal observation, too. I could go a week without reading a newspaper or seeing one lying around the offices of ICMediaDirect.com. According to the Audit Bureau of Circulations in the six-month period ending March 2006, the daily circulation of American newspapers dropped 2.5% to 45.5 million from a year previous. Print numbers were already stagnant and circulation inflation scandals have been popping up across the land. This is not to say that people are losing interest i... (read more)

Author: Joseph Pratt

5. Cape Cod Times
March 01, 2006

The Cape Cod Times is the only Cape and Islands daily newspaper. It is published from Hyannis and also features an Internet-accessible version called www.capecodonline.com. It has a circulation of 50,000 and features newsflashes and in-depth stories from all around the globe. It is a major money-spinner in the Ottawa chain of newspapers. The incumbent editor is Cliff Schechtman.The only other two newspapers of note in Cape Cod are the weeklies: The Cape Codder and The Barnstable Patriot. One of The Cape Cod Times’ distinguishing causes is its relentless campaign against the Cape Wind project. ... (read more)

Author: Eric Morris

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