Search Results - Newspaper circulation
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A newspaper's circulation is the number of copies it distributes on an average day. Newspaper circulation rates are currently experiencing a downward trend. Circulation is one of the principal factors used to set advertising rates. Circulation is not always the same as copies sold, often called paid circulation, since some newspapers are distributed without cost to the reader. Readership figures are usually higher than circulation figures because of the assumption that a typical copy of the newspaper is read by more than one person. In many countries, circulations are audited by independent bodies such as the Audit Bureau of Circulations to assure advertisers that a given newspaper does indeed reach the number of people claimed by the publisher. The World Association of Newspapers (WAN) publishes a list of newspapers with the largest circulation. In 2005, China topped the list in term of total newspaper circulation with 93.5 million a day, India came second with 78.8 million, followed by Japan, with 70.4 million; the United States, with 48.3 million; and Germany, with 22.1 million. Around 75 of the 100 best selling newspapers are in Asia and seven out of top ten are Japanese newspapers. [1] The Japanese Yomiuri Shimbun, Asahi Shimbun, Mainichi Shimbun and Seikyo Shimbun are still the best-selling newspapers in the world. Germany's Bild became the only entry in the top ten from outside of Asia. Reference News (????) is the most popular paper in China. The highest selling from the United States is USA Today, which is 13th in the world.
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Showing 1 to 6 of 6 Articles matching 'Newspaper circulation' in related articles. |
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1. As Florida Newspapers Reorganize, Who is Minding the Store?
June 23, 2009
Over the past two years, I've had a front row seat as the Florida newspaper industry has continued its reorganizations and consolidation working with newspaper business reporters across the state covering the Florida home insurance crisis. Over this period, I've established great relationships with eight business reporters who have ultimately lost their jobs in restructurings or seen their hours cut from full to part time. It's been a real eye opener for me. Both in Florida and nationwide, newspaper companies continue to struggle with debt, Chapter 11 filings, layoffs, and mergers. Thi... (read more)
Author: Michael Letcher
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2. The Journal Is Worth the Nominal Subscription Price
June 14, 2009
The Wall Street Journal is a daily newspaper that's published in the United States, Asia and the United Kingdom by Dow Jones & Company, a division of News Corporation. The Journal had the largest circulation of any paper in the United States, until USA Today took that honor in early 2003. The Journal does a superlative job of covering global business and finance, but it's scope goes for beyond the world of money. The Journal also covers the latest happenings in the worlds of media, technology, sports, fashion, culture, and travel. The Wall Street Journal outshines its competitors by providing ... (read more)
Author: Steve Brown
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3. Advertising in Newspapers
June 08, 2009
In spite of registered decline in newspaper circulation numbers and advertisements featured in a newspaper, they are read by millions of people at their breakfast table. The rate of increase in price to place advertisements in newspapers is climbing rapidly when compared to radio, television and billboards. The main aim should be to get the desired attention from the advertisement and out do the competitor. Various factors should be considered and measures should be taken to ensure success, while keeping the cost low.
Many advertisers, who advertise through newspapers, design their own ad... (read more)
Author: amila weerakoon
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4. Court decision shatters The Independent's palm oil story
June 03, 2009
The Independent has had a tumultuous past few weeks. Exposed in late April 2009 as a newspaper with plunging circulation and with its parent company, The Independent News and Media in dire danger of defaulting on a 200 Million Euro bond, the newspaper, interestingly, launched a broadside against palm oil on Mayday 2009. Rolling out the now boring mantra of palm oil causing massive deforestation, threatening the extinction of the orang utan and displacing native people, the paper published a series of “reports” trundling out these well worn equivocations and half-truths as the gospe... (read more)
Author: Ross Spencer
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5. Monetizing Newspaper Content Requires a Shift in Perspective
July 24, 2008
Take it Online to Increase Revenue Print isn’t dead, but it’s wheezing, and no one knows that better than you, the publisher. Ad revenues are dropping, circulation is declining and even major newspaper companies like McClatchy are facing massive lay-offs. You have to find new ways to monetize content if your publication is going to continue thriving. And the thing is, it may be easier than you realize because you don’t have to radically upgrade technology or completely rearrange editorial operations to monetize the publication. You just have to change the way you think about publish... (read more)
Author: Navneet Taori
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6. Regional Newspaper Example Of Los Angeles Business Services
December 27, 2007
The L.A. Times, the city's leading newspaper, has suffered from circulation figures that have declined since the mid-1990s. It has been unable to pass the one million mark, a milestone easily surpassed in earlier decades. The drop in circulation may be because of a number of short-lived editors.
Other possible reasons for the circulation decline include an increase in cost, from 25 cents to 50 cents, or in the growth in readers desiring to read the Web edition. A leading editor characterized the decrease in circulation as an industry-wide issue that the paper had to deal with by uploadin... (read more)
Author: Matthew Paolini
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