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If your trying to make money online then search engine optimization keywords research is the foundation to any Pay Per Click, article marketing or affiliate campaign. Being able to do keyword research correctly is vital for success. So what is a keyword. A keyword is a search term used to find a resolution. For example; if you used the words dog training in your favourite search engine, then the search engine would return all websites, articles, you tube videos, PPC campaigns etc. with that particular search term, i.e keyword. There are a number of different types of keyword, all designed to resolve a page or campaign, when someone enters the words. A keyword. A keyword is normally one or two words that are quite broad in their description, like I said earlier, 'dog training' is very broad and would return millions of pages from a search engine. Long tail keywords. Long tail keywords are more precise, this is where we drill down to find out a more detailed look at what people a searching for. Using our dog training example, a long tail keyword would look like: 'house training for dogs' now that will return a lot less results than just dog training. You could even take this one stage further with 'house training for Jack Russell' and that will return a significantly smaller number of results. For good search engine optimization keywords research we need to keep the competing websites to below around 5,000. To find out how many actual websites are competing for your exact keyword, and not just a return because you used a broad keyword, then follow these simple steps. Type your chosen keyword into Google and this will return, probably, thousands and thousands of sites using a broad term of your keyword! Now, simply add quotation marks either side of you keyword, for example "house training dogs" this should return the exact number of websites using that precise keyword search term. Keep going until you find at least ten optimized keywords to start to form a list. Once you have your keywords type them into http://www.wikipedia.org. This will typically give you alternate definitions and alternate ways to say the same thing. Often times wikipedia will reveal new ideas and concepts as well. It pays to then carry out further keyword research on these terms too. Leave no stone unturned in your quest for the right keyword using adword keyword tools, or another research tool if you have one. The idea of keyword research fills people with dread, the thought of having to go through all those searches, a lot give up, but these are the ones that never make any money online because they can't be bothered. Good solid research will pay dividends, the more work you put in, the better results you will see. So, search engine optimization keywords are critical to your online success, when doing your research make sure you drill right down into the niche you have chosen, using the first term you find because it has the most clicks is not the way forward, there will be way too much competition for more established websites. Look deeper, use the keyword tools analysis strategy on each keyword, and if necessary, do a complete new search on a keyword you did up. If you follow these basic first steps to search for the right words for your online campaign, you should be well on your way to making some great returns.
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