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Unique designs and vibrant colors are some of the many aspects that made brands of clothing lines popular in the urban and hip-hop community. And one of the most popular brands that do just that is Coogi. Coogi, according to fashion experts, is one of the most popular brands of urban clothing lines today that offers some of the best collections of vibrantly colored clothing lines. Though popular, there are still a number of things that many people don’t know about the brand. So when and where did the clothing originated? And what made it popular in the US? Coogi Origins Coogi is said to have been founded in 1969 by Jacky Taranto in Melbourne, Australia. Its first collection is known for its vibrant colors which aim to represent the colorful culture of Australia to American tourists, and it was first known as Cuggi. Eventually, the brand was brought to the forefront of the urban fashion industry by New York rapper Christopher “Notorious BIG” Wallace in his platinum single One More Chance. Start your own wholesale coogi clothing business with Sevenwholesale.com. Because of the song’s influence in the hip-hop and urban community, Coogi rapidly became popular in the US market. From its early days in which international celebrities such as John Denver and Muhammad Ali had sported the brand, many of today’s celebrities had also been seen wearing the Coogi collections including Russell Simmons, LL Cool J, Megan Good, Ice T, Vivica Fox, Stacey Dash, Jay Z, Damon Dash and many more. Shift of Ownership In 2001, major financial problems forced Jacky Taranto to sell Coogi ownership rights to US investors led by Jimmy Khezri for around $25 million. Although Coogi was generating over $45 million worth of annual sales at that time, Taranto claimed that he was in debt and had to sell his rights for the cash. Start your own wholesale coogi clothing business with Sevenwholesale.com. According to fashion experts, under the new ownership, the label has taken a significantly more urban direction. Coogi now produces a wide range of urban t-shirts, jeans and jackets in addition to their trademark knitwear. In coming years, Coogi garments expects to build an even stronger luxury retail presence. According to many fashion experts, the Australia luxury brand will be opening flagship stores internationally for clients to shop direct. Start your own wholesale coogi clothing business with Sevenwholesale.com.
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