Señor Frog’s is a Mexican-theme franchised "infamous party scene"
[1] bar and grill in tourist destinations throughout
Mexico, the
Caribbean,
South America, and the
United States. "You go to Señor Frog’s when you're on vacation, if you want to get crazy and nobody knows you," chief executive David Krouham told
Forbes magazine.
[2]In Mexico and the western Caribbean, about 75% of their revenues come from alcoholic beverage sales. In Myrtle Beach, South Carolina, however, they've been unable to promote drinking as successfully; food outsells liquor there by a slight margin.[3]
Promotions like drinking contests and a novelty take-home yard of beer glass[4] bring the chain $33 per check, 50% more than the Hard Rock Cafe achieves. They further promote alcohol sales with an "anything goes" atmosphere; one of their theme parties was a pajama party, with guests swimming in a pool filled with beer.[1]
Their Caribbean stores take in an average of $5 million annually.[2] The company, however, projects first year revenues for Myrtle Beach of $8 million, with $12 million annually from the Honolulu, Hawaii bar to open July 2007 and $20 million from a Las Vegas, Nevada location to open in 2007.[1]
