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Leaving Past Techniques Behind: Intro to ORM by ray meshack
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Leaving Past Techniques Behind: Intro to ORM |
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Business,Search Engines
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Gone are the days wherein businesses needed to promote their product or services manually. The availability of the internet to public has dramatically changed the ways of making thing popularly known. Now, it is easier to reach far-flung places than in the past. Even a single website can be viewed virtually across the globe. One of the keys to doing this is the Search Engine Optimization (SEO) wherein the website of a client company is pushed high in the Search Engine Results Page (SERP’s). The logical analogy to this is that internet surfers are likely to click the site that is above the SERP’s. To do this, “spiders” or the mechanisms used by the search engine gathers information. The site that feeds them more will be placed on the top. This looks and seems all-advantageous for businesses who would like to make their services known to a wide array of people. The truth is there are also disadvantages, which are equally devastating. To put this simply, once the website gets high rankings at the SERP’s, more people will be interacting within it. This opens up the possibility of those who place in irrelevant and destructive comments. These people will write negative reviews about the company that can tarnish its hard-earned credibility. The impact of a harmful comment should never be underestimated. There are a lot of instances wherein industry giants were shut down because of the negative publicity that they get from malicious write ups. Fortunately, SEO has a partner and this is termed as the Online Reputation Management or ORM. This is a kind of technique employed by those adept in internet technology to suppress the sites or comments containing bad response. The sites are pushed down the SERP’s that less people may possibly view them. Businesspersons must realize that people these days tend to believe a negative write up rather than positive ones. According to a report, if a website has a negative feed right under it, 70 percent of the surfers would likely read it rather than the information provided in the site that them have searched. Industries who would like to utilize these techniques must hire the services of an Online Reputation Management Consultant. This person will make sure that social sites are monitored daily. This will surely rise up the rankings of the site of the client, without the fear of being derided in the World Wide Web. Hiring a sole entity to manage the credibility of the company is an ingenious idea. This will guarantee that the company is working flawlessly within the internet. It will open up the possibility of enticed investors who has found interest within the company due to its untarnished credibility.
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