When a sports bookie evaluates what might be considered an effective sports betting line, the most important factor he will consider is how much action it generates from the betting market. When two teams match-up against each other and a relatively equal amount of bettors come in and lay action on both teams in similar proportions, then this is considered a good sports betting line. Whether the bookmaker is a local sports bookie or an established sportsbook in Las Vegas, this is the preferred scenario, "keeping the book balanced" as it's usually known as. |
For this type of sportsbook it's easier to achieve this goal considering the higher amount of wagers they receive every day from all over the state. For an individual or group of bookies that operate locally it's easier for the action to pile up on a single side and cause the book to be "unbalanced". For obvious reasons this is not desirable, it creates great risk for the bookie which profits from the "vigorish" or commission, once he pays the winners with the losers money. If there are more winners than losers this causes the bookie to have to take from his own pocket to make up the difference.
Pay per head Sports books providers, by allowing their users to move the line at any moment on the day, effectively diminish this issue and help the bookie keep his books balanced at all moment. Even though sports betting bookies can simply use the default Las Vegas casinos odds to start with, they can also adjust the line by how many points they want if they think is necessary.
Having the possibility to move the line at any moment doesn't make it the right choice all the time though. Sports betting bookies need to be careful when they decide to move the line and move it progressively as the action starts to pile up on one of the sides. These days sports bettors are well informed of betting trends.
Working locally the lines movement for a local bookie are special than the rest. Shifting against the local team isn't likely to produce a balanced book. Players will know you opened the line way to high only because the local team is the favorite to win, and because of this you will start to lose their trust. Using a pay per head software that allows bookies to move their own lines have several advantages to consider:
Sports betting bookies not only can move the line full points but half points as well. The sports betting line can be moved not only on the Point spread but the juices can also be changed at any time. Every type of sports betting line type can be changed: Point spread, Totals, and Money lines are editable.
In conclusion, if you are planning to start using a pay per head sportsbook look around for one that offers a solid and effective lines mover feature, this will simply allow you to prevent disasters and keep a balanced book all the times.
This article was written by Michael Johnson on the subject of "Pay per head services lines movement"
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